What is Prudent Marketing?

business advice uk







Prudent Marketing advice and training is a unique approach to marketing created by Steve Mills. Steve is a former international sportsman and a specialist in helping businesses ‘Raise their Game’.  His Prudent Marketing System was developed over a period of 20 years and is based upon seven ‘Raise your Game’ profit boosting skills:

The Seven Profit Boosting Skills of Prudent Marketing Success

  1. Position, product, price, promotion in the mind of your clients and prospects
  2. Results – you need to improve in your sales and marketing results
  3. Understanding – your Key Performance Indicators
  4. Development – of new income streams
  5. Education – of clients so that they understand everything you do
  6. New – levels of relationships with your current clients
  7. The Three Tens – you need to move your marketing forward

Devote time and money into your marketing

In short, if you are serious about growing your business, you MUST devote TIME AND MONEY into your marketing; or, more specifically, into lead generation.  So what are you going to do?  You can:

  1. Do nothing and watch your business struggle to survive for the next ten years, or go bust in five years like 80% of businesses do.
  2. Get yourself booked in to my Prudent Marketing Academy.  My goal would be to help you to double your business in three years.  Here is a link: Marketing Training.
  3. Write a marketing plan for your business.
  4. Be prepared for the fact that you won’t get it right the first time, and that being determined will see you through.
  5. Find someone with the skills to help you.  Make sure you hire the best, remembering that you often get what you pay for.

 So what is the true cost of marketing?

The true cost of effective marketing is the money you are losing by not doing it.  What do I mean?

  1. If you are a one-person business and you are not using LinkedIn properly, you are wasting at least £50,000 per year in lost business.  This figure can be ten times more if you are a larger business.
  2. If you don’t understand how to use the internet and people are searching on Google for what you do but they are finding your competitors, you are losing even more money!
  3. If you are not using email marketing to keep in touch with your clients and prospects, you are losing out again.
  4. If you are marketing yourself in ways that are not working, you are not only wasting the money you are spending; more importantly, you are losing out on a significant amount of untapped income that you could be cashing in on!
  5. If your website has little traffic and does not convert traffic into leads, you are missing out on at least 25% of your true income potential.

I get told so many times …

“I like your ideas on marketing, Steve; in particular I love the idea of ‘Prudent Marketing’, but I can’t afford it at a monthly fee at the moment.  So, I will wait until I can afford it and then I will get back in touch.”

Do you want to know the truth? I rarely hear from these people ever again

To be honest, the monthly fee is totally irrelevant compared to the increase in profit you will make on the programme.  You need to do whatever it takes to join The Prudent Marketing Academy.  You need to take action; if you want my help, I am sure I can help you.

I have been helping businesses to market themselves prudently for over 20 years.  Throughout that time, I have consistently helped businesses to grow between 20% and 150% per year.

So take action and click here to find out more …, or complete the form below in order to book a one-to-one meeting with Steve Mills.


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