Archives for Social Media Training Berkshire

Social Media Marketing for small businesses

Social Media MarketingWe’d like to give you a free business tool.

Over 80% of small businesses who use it say they couldn’t live without it.

THE PRUDENT MARKETING COMPANY SAVES YOU TIME.

Schedule social media posts in advance for a week/month etc.
Handles all your company’s social media interaction in one place, with a single login.
Ridiculously easy to use.

IT CREATES INCREDIBLE IMAGE POSTS

A picture paints a thousand words. The Prudent Social Media Tool creates high impact image posts with zero Photoshop experience.

IT FINDS YOU RELEVANT, ENGAGING CONTENT TO POST

Easy content finder. One click posts awesome videos, news, trending content, and much more…

IT IMPROVES AND MEASURES CAMPAIGN PERFORMANCE

Measure best performing content/hashtags.
Finds optimal times of day to post.
Easily reschedules most successful content.

REALLY. NO COST. WE KNOW YOU’LL LOVE IT.

We hope you’ll upgrade to our Pro version that has, even more, features (and a small monthly fee), but you get all these features free. Forever.

HERE’S THE TYPE OF FEEDBACK WE ARE GETTING:

“I got home this afternoon and have been posting things like crazy, IT’S SO EASY! I am going to send it out to all my friends. I wish you great luck on this, It’s a winner.”

IT’S AMAZING AND ITS FREE!

Take 15 seconds to create an account and they will be the most productive 15 seconds you’ve ever spent on your business:

Sign up

Why you should use video in your marketing?

Social Media Support

Social Media Support

Most businesses in 2017 realise they should be doing Social Media Marketing but for many, lack of time is a factor. I am not sure if that is the case with you, but if it is then you might want to take a look at the facts.

There are over 450,000,000 LinkedIn users in the world and over 22,000,000 in the UK. There are over 3.9 billion active internet users. That’s over half of the world’s population, all connected to one another.

Even more impressive is the number of those that are using social media: 2.7 billion. One-third of our planet are tweeting, liking, sharing and hashtagging everything you could possibly think of.

And that number is set to continue rising; last year alone had a boost of 176 million more social media users. Facebook is reporting half a million new sign-ups every day and they have just stated that they are about to hit the 2 billion mark, with 1.3 billion using the site every day.

Your customers and your competitors are using social media so you need to make sure that your company is on it and represented professionally as well so that you don’t miss out.

HAVEN’T GOT THE TIME? DON’T WORRY.

We have a fantastic content writing service that is a perfect fit if you don’t have the time to write all of your social media content. Below we have outlined six reasons why businesses use our content writing service:

  1. It saves you time so that you can do what you do best, run your business.
  2. Fill out a questionnaire about your company so that we have absolute understanding of how your company operates, its values and what you would like us to write your social media about.
  3. Anyone visiting your social media pages will see activity not days or weeks ago but often hours ago, therefore projecting a professional image of your company with assurances that someone is available to talk to in your company.
  4. You have 7 days to review, edit or delete the content that has been scheduled for your company before it gets published, therefore keeping you in complete control of the content that is going out on social media about your company.
  5. Pictures paint a thousand words, with this in mind we create professional looking images to appear on your social media pages amongst the content that will include your branding, logo and contact details.
  6. You can see which hashtags generate the most amount of traffic to your website and then include them with any content that you choose to upload.

If you should decide to talk to us about the content writing service, please call now on 01256 242 272.

FREE SOCIAL MEDIA DASHBOARD

If you are not quite ready to hand over the reins then why not sign up for a free account to self-manage your social media. You can sign up for a free account by clicking here.

Wordswag is an iPhone app that enables you to add text to your photos and then create fantastic looking graphics

email marketingSocial Media Tool

As one of my blog followers I wanted to tell you about Wordswag.

Wordswag is an iPhone app that enables you to add text to your photos and then create fantastic looking graphics and interesting looking social media posts. You can just simply take a photo, write on it.  Then choose any text style and then upload it straight to your social media sites.

Social Media Marketing Portal

Social Media Marketing

The Prudent Marketer Social Media Portal

Enabling you to sign up to a free social media dashboard to use it as you wish.

Sign up is simple; just enter your email address and a password of your choice.

  • Manage your social networks in one place
  • Schedule all your content in advance
  • Monitor your social streams and interactions
  • View stats on your posted content
  • Powerful content research tool

Social Media Management

Wouldn’t it it be great to have one site to do all your Facebook, LinkedIn and Twitter marketing?

Wouldn’t it be fantastic to be able to access ideas, news and information that you can Tweet and post about at the touch of a button and to create easy links back to your website in order to drive traffic there?

And wouldn’t it be fantastic to know what is working and what is not?  Wouldn’t you like to know which Tweets and posts are getting read and which ones are getting clicked on; also what time of day gets more people to click and go to your website, as opposed to other times of day?

Sign up at this link in order to give it a try.  Signing up is free, or you can upgrade for only £14.99 per month.

Join here

Marketing Training Update…

Marketing Training

Marketing Training – Master Modern Prudent Marketing Methods

Satisfied with your current Marketing?  Need to create more leads?  Don’t really understand modern Digital Marketing methods and strategies?  If any of this rings any bells with you, then you really ought to take action.

We have the following workshops coming up in 2015

Capture – How to turn your marketing efforts into lead capturing

A one day Marketing Training workshop for only £120 on Wednesday 7th October 2015, from 9.30am to 4.30pm

This workshop is all about becoming more effective at capturing more leads from your crowd. In other words, getting people to know you, like you, and then trust you to buy from you!

In this workshop, we will be covering:

  • Understanding your current lead capture rates
  • Agreeing on a target for lead capture
  • Confirming your multiple streams of income
  • Using the WOO system to grow your business
  • Improving the profitability of your current income streams
  • Developing new income streams
  • Increasing your website’s conversion rates

For further details, please call us on 01256 345 556.

To book your place and for further information, simply call us on 01256 345 556, or click here

How to win £80,000+ in new business per year, per person from LinkedIn

A one day workshop on 27th October 2015, from 9.30am to 4.30pm

The biggest problems that business face on LinkedIn is that they either don’t understand it, or they don’t have the time to use it.

The fact is, if you sell to senior management, middle management, or business owners, then your target market is on LinkedIn.  In fact, there are 277,000,000 people worldwide and over 17,000,000 in the UK on LinkedIn.

So, the question is – How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?  In other words, how can you monetise it?

For further details and to book, simply call us on 01256 345 556, or click here.

LinkedIn 8 week Webinar

Every Thursday for 8 weeks commencing on 22nd October 2015, at 4.30pm to 5.15pm

Time is such an important resource and travelling to and from a seminar is sometimes not the best option.

If this the case for you, then you might want to try attending our 8 week LinkedIn Webinar-based training programme.

Now, I don’t know about you, but the thought of spending hours on the phone on a Webinar fill me with dread and so I limit each session to only 45 mins per day and we cover everything you would learn in my one day workshop.

I am not only going to teach you, but also show you what you need to do to market your business on LinkedIn.  You also get a recording of each Webinar, so if you miss one week, don’t worry!

For further details of the Webinar programme, either call us on 01256 345 556, or click here.

How to use Social Media to grow your business

A one day workshop on 9th December 2015, from 9.30am to 4.30pm

On the day, Steve is going to show you how to get a significant amount of business from social networking.

The workshop is called ‘Using Social Media to Grow Your Business’ and he will share with you the Marketing strategies that will grow your business dramatically using social media strategies.

You can learn new, low-cost strategies for boosting your business with the minimum effort and at the minimum risk.

These strategies are proven to work but rarely used because few business owners realise how simple it can be to increase sales – even during tough economic times.

Most business owners have set themselves up on Facebook, or LinkedIn, or one of the other sites, but have not done much else.

For further details, simply call us on 01256 345 556, or go to Social Media Training

Marketing training programmeNo time to attend a Marketing Training workshop?  Learn on CD in your car

Get 80% off this 12 CD Marketing Programme for a limited time only!

The Raise your Game Marketing CD is a 12 CD programme that is full of great ideas for marketing your business, creating leads and converting those leads into sales.

The price of the programme is normally £299 + VAT, but we are currently offering an introductory price of £60 + VAT.

I have invested more than 30 years in learning from the best marketing and business growth experts in the world.  My “Raise your Game” programme is a culmination of all that I have learned in the process.

For further details, simply call us on 01256 345 556, or go to Marketing CD Training.

4 LinkedIn Mistakes

cropped-TPM-Logo-11.pngEvery day there more people use LinkedIn as a Marketing tool for creating relationships, boosting your reputation, and generating more leads. But most people are not using it properly.

If you aren’t creating leads on LinkedIn, consider asking yourself if you are making the following mistakes.

1) Not keeping in touch on a daily basis

You need to communicate with your contacts on a daily basis using your home page.  You then need to use this to direct traffic to your website.

2) Sending a group message that has no clear benefit to the people in the group.

Lots of people think it’s okay to send out industry-specific information to people who don’t belong to that industry.

A better way to share that information would be to publish a LinkedIn blog post about it. That way, your network gets notified of the information and it has a possibility of getting featured in Pulse. Save a group message for information that can be beneficial to that specific segment and is helpful.

3) Endorsing your new connection’s skills if you haven’t seen them use that skill firsthand.

Some people may think that this is a nice way to show your appreciation of the new connection request, trying to be complimentary, but endorsing someone too early is likely to backfire on you. How can you endorse someone for something that you haven’t experienced?  In doing this, it shows a lack of integrity.

Keep endorsements only to that which you have experienced firsthand.

4) Creating a self-promotional post without any helpful information.

LinkedIn blog posts are there to showcase and share your expertise, and give back to the LinkedIn community.  Just putting a catchy title up and then having your network see that it is nothing more than a link to your event is bad, as it seems a bit self-centered and overly promotional.

Boyes Turner Elite HR Event

Friday 30 January 2015
FREE EVENT

A HAPPY NEW YEAR !

The Employment Law Group at Boyes Turner is pleased to introduce Elite HR – a new seminar series for the busy employment law and HR professional.

Boyes Turner Elite HR provides you with a complete learning and development experience. Attendance at events will attract CPD accreditation in addition.

As well as community, Elite HR offers the opportunity to network, learn and keep up to date with like-minded professionals, at events led by employment law members of Boyes Turner’s highly regarded employment law team, who will be joined by guest speakers and presenters, covering the latest legal developments and topical issues.

Join us for our first event in 2015 on Friday 30 January. At this event, we will be joined by an eminent member of the employment Law Bar, who will lead a session on significant recent and up-and-coming law changes. We will also be joined by two additional guest speakers who will look at firstly, the true costs of bad hires and secondly, the benefits and burdens of using social media in the workplace to grow your business.

The event will take place in the Premier Lounge; registration is from 8.30am and the presentations will commence at 9am. A buffet lunch will be served at 1pm followed by the final presentations and then questions; the day will conclude by 2.30pm.

Places are limited and we have over 50 acceptances thus far. Early registration with us is therefore encouraged.

We do hope you will be able to join us.

To register for this event, please email Judith Cook.

I look forward to seeing you there.

Yours sincerely

Michael Farrier
Partner

If you need advice, an overview or simply a conversation about this event or any other employment law issue please contact us on +44 (0)118 952 7284 or click to submit an enquiry.

For more information on our employment or other legal services, please visit our website.

 
EVENT DETAILS
DATE: 30 January 2015
TIME: 8.30 am – 2.30 pm
VENUE: 
Royal Berkshire Conference Centre, Madejski Stadium,
Reading, RG2 0FL
Directions
COST: Free
BOOK YOUR PLACE
If you have any queries, please contact Judith Cook:

0118 952 7284
jcook@boyesturner.com

RECENT NEWS
For employment law updates, see our recent newsletters:
That was the year that was
 
Early conciliation update
 
For further news click here
 

Not enough Berkshire businesses are using video to market their businesses

4 Points to Remember when Making Videos for Business

One thing that businesses know about marketing is to go with the current trends. This is why local businesses use social media for business in Berkshire.

These days, marketing through traditional methods are no longer as effective. Tell me, do you still read all the pages of the newspaper? Or would you rather just look at the colourful magazines full of models? Let’s face it; these magazines are actually more effective at marketing as opposed to the usual black and white newspaper ads.

What would be even better is to market your business through videos! There are various video sites today such as YouTube, Vimeo or Daily Motion. These video sites are also being used by a lot of businesses to promote their products and services.

Videos are more convenient to watch and learn from. It’s like when people watch telly or go to the movies and they show trailers of upcoming movies. This is the same with marketing through videos. Companies do not need to really tell their watchers that they are selling a particular product. Through making and uploading that video, they only need to promote their brand.

What to remember when using social media videos for marketing in Berkshire

  1. Make it short. People don’t have all the time to watch long videos. Studies also show that people only have 30 seconds before their attention goes to another thing. So, if you can put in all the necessary information within that 30-second window, you can get the full attention of your prospects and clients.
  2. Show your face. There is something about showing a face behind the brand or business. People want to see that there is someone who represents the brand because this will make your business more credible, not to mention personal, in the long run.
  3. Get more people in the video. Perhaps you can also put in other employees, your cat, your dog or even a family member! What’s more; a testimonial from a happy client is one sure-fire way to hook in more clients!
  4. Be creative in your content. One way to do this is to add a bloopers reel where watchers can see you and the other cast in the video laughing and making mistakes. Watchers will be more comfortable after seeing these types of video clips.

There you have it. If you want to promote your business through videos, make the best of it.

Steve Mills can help you improve your internet marketing skills as well as how to use social media for business in Berkshire. He is an expert in internet marketing and you might want to join his seminar to propel your business to internet success. For more information, click on the link: http://theprudentmarketer.com/events/internet-marketing-mastery/.

 

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