Archives for sales leads generation

Introduction to Prudent Marketing Webinar

Introduction to Prudent Marketing Webinar

How do you market your business more prudently? How do you reduce costs, increase leads and stop marketing that does not work?

These are just some of the things that I covered in the recent webinar.

10 ways to improve your sales conversion rates

10 ways to improve your sales conversion rates

If you convert five out of ten leads. Does a 50% success rate mean you are wasting half of your marketing budget? Of course not, but maybe some sales training could boost your rate to 60% – and that would up your turnover by 20%!

Meantime here are a few ideas that may prove useful

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly, identify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself …
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

Three great sales tips

I wanted to share a few profit boosting sales tips with you…

Tip 1 – Luke warm calling

Stop cold calling and start warm, or luke warm calling. Cold calling is hard and difficult. Instead call people you have been emailing, or who you are connected to on LinkedIn etc.

Tip 2 – How to you get past the regectionist

Is about getting past the ‘regectionist’, or the receptionist (as they are sometimes called). This is my script “Hi can I speak to Simon please, it’s Steve”. It is as simple as that. There is often a thought in the receptionists head… Who is Steve? He clearly knows Simon! I should know him! I will put him through. It doesn’t work all the time, but it gets me through often.

Tip 3 – Have a script

Mine is something like this “The purpose of our call today is to do three things. Firstly, for you to give me an update on where you are? Secondly, to find out what challenges you currently have and thirdly to discuss how we can help you. Does that sound fair?”

The key message is ‘test your scripts’ to see if you can improve them.

For more tips take a look at this – Click here.

Or to get my 6 video marketing tips, simply email me and I will send you 6 of my best marketing tips over a 6 day period for free.

Association of Prudent Marketing – How to improve your sales conversion rates?

How to improve your sales conversion rates?

On a scale of 1 to 10 how effective are you at selling and how good is your sales system?  Whatever your numbers are, they need to get better.  One of the quickest, cheapest and best ways of growing your business is to become better at selling your products, or services, or as I like to call it – converting leads into sales.

Want to learn more about the Association of Prudent Marketing and how being a member for only £15 a month can help you to become better at selling.  Then click here and find out more!

Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

Prudent Marketing companyHere are 7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

Website Marketing tips

How to get Online marketing leadsWebsite Marketing Tips

One of the biggest mistakes that you may be making with your website marketing is not having a prominent sign-up box on the home page.

So often I see websites that have a nicely designed banner with a rotating picture running across the top of the site and I immediately think: They are losing money!

The most important part of your website is the bit above the fold on your home page, so doesn’t it make sense to ensure that this part of your website is great and creating leads.

Take a look at my home page.  You can:

  1. Download a marketing review
  2. Download my 10 Biggest Mistakes book
  3. Download another book containing 30 internet marketing tips
  4. Gain access to our social media portal
  5. Sign-up to my ongoing tips

One of the best marketing tips that I can give you  is:

  1. Write a tips report
  2. Add it to your website’s home page
  3. Ask people for their contact information
  4. Follow-up with them

I capture 5-10 leads per day from my home page through getting people to download this valuable content; I am happy to give it away in exchange for their contact details.

How many leads does your website create per day, week, month, year?

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

How often should you use email marketing campaigns?

How often should you send out email marketing campaigns?

Marketing advice for small businesses

Marketing advice for small businessesHow to write a case study

“What other people say about you is far more important than what you say about yourself”. Brian Tracey

This being the case, having a case-study, or better still several case-studies should be a important part of your Marketing.

In 2015, these case-studies might be in the form of a:

 

 

 

 

  • Video case study
  • LinkedIn Pulse article
  • Blog
  • Webpage
  • Paper based service sheet

Or, all of the above!  Whatever the medium you use, the key is always taking action and getting the work done. 95% of the businesses that we meet do not have case studies.

So make a start, and in this blog there is a great lay out for each and every case study. Not got the time? Call us on 01256 345 556 and get our professional copy writer, to write a case study for you.

How to Lay Out Your Case Study

When it comes time to take all of the information you’ve collected and actually turn it into something, it’s easy to feel overwhelmed.

Where should you start? What should you include? What’s the best way to structure it?

To help you get a handle on the layout, we recommend focusing on building out the following six sections:

Section 1 – Title: Keep it short. Focus on highlighting the most compelling accomplishment.

Section 2 – Executive Summary: This should be a 2-4 sentence summary of the entire story. You’ll want to follow it with 2-3 bullet points that display metrics showcasing success.

Section 3 – About: This serves as an introduction to the person or company and can be pulled from their LinkedIn profile or website.

Section 4 – Challenges: This section should include 2-3 paragraphs describing the customer’s challenges prior to using your product or service, as well as the goals that they set out to achieve.

Section 5 – How You Helped: This section should include 2-3 paragraphs that focus on describing how your product or service provided a solution to their problem.

Section 5 – Their Results: This section should include 2-3 paragraphs that prove how your product or service specifically impacted the person or company and helped them achieve their goals. Include numbers to quantify your contributions.

Section 6 – Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of sections above, as well as a visual that supports the story you are telling.

CONCLUSION:

Take action and get your own case studies out there creating leads for you. Need help, then call us on 01256 345 556.

Page 1 of 6123...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop