Archives for sales leads generation

Association of Prudent Marketing – How to improve your sales conversion rates?

How to improve your sales conversion rates?

On a scale of 1 to 10 how effective are you at selling and how good is your sales system?  Whatever your numbers are, they need to get better.  One of the quickest, cheapest and best ways of growing your business is to become better at selling your products, or services, or as I like to call it – converting leads into sales.

Want to learn more about the Association of Prudent Marketing and how being a member for only £15 a month can help you to become better at selling.  Then click here and find out more!

Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

Website Marketing tips

How to get Online marketing leadsWebsite Marketing Tips

One of the biggest mistakes that you may be making with your website marketing is not having a prominent sign-up box on the home page.

So often I see websites that have a nicely designed banner with a rotating picture running across the top of the site and I immediately think: They are losing money!

The most important part of your website is the bit above the fold on your home page, so doesn’t it make sense to ensure that this part of your website is great and creating leads.

Take a look at my home page.  You can:

  1. Download a marketing review
  2. Download my 10 Biggest Mistakes book
  3. Download another book containing 30 internet marketing tips
  4. Gain access to our social media portal
  5. Sign-up to my ongoing tips

One of the best marketing tips that I can give you  is:

  1. Write a tips report
  2. Add it to your website’s home page
  3. Ask people for their contact information
  4. Follow-up with them

I capture 5-10 leads per day from my home page through getting people to download this valuable content; I am happy to give it away in exchange for their contact details.

How many leads does your website create per day, week, month, year?

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

How often should you use email marketing campaigns?

How often should you send out email marketing campaigns?

Marketing advice for small businesses

Marketing advice for small businessesHow to write a case study

“What other people say about you is far more important than what you say about yourself”. Brian Tracey

This being the case, having a case-study, or better still several case-studies should be a important part of your Marketing.

In 2015, these case-studies might be in the form of a:





  • Video case study
  • LinkedIn Pulse article
  • Blog
  • Webpage
  • Paper based service sheet

Or, all of the above!  Whatever the medium you use, the key is always taking action and getting the work done. 95% of the businesses that we meet do not have case studies.

So make a start, and in this blog there is a great lay out for each and every case study. Not got the time? Call us on 01256 345 556 and get our professional copy writer, to write a case study for you.

How to Lay Out Your Case Study

When it comes time to take all of the information you’ve collected and actually turn it into something, it’s easy to feel overwhelmed.

Where should you start? What should you include? What’s the best way to structure it?

To help you get a handle on the layout, we recommend focusing on building out the following six sections:

Section 1 – Title: Keep it short. Focus on highlighting the most compelling accomplishment.

Section 2 – Executive Summary: This should be a 2-4 sentence summary of the entire story. You’ll want to follow it with 2-3 bullet points that display metrics showcasing success.

Section 3 – About: This serves as an introduction to the person or company and can be pulled from their LinkedIn profile or website.

Section 4 – Challenges: This section should include 2-3 paragraphs describing the customer’s challenges prior to using your product or service, as well as the goals that they set out to achieve.

Section 5 – How You Helped: This section should include 2-3 paragraphs that focus on describing how your product or service provided a solution to their problem.

Section 5 – Their Results: This section should include 2-3 paragraphs that prove how your product or service specifically impacted the person or company and helped them achieve their goals. Include numbers to quantify your contributions.

Section 6 – Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of sections above, as well as a visual that supports the story you are telling.


Take action and get your own case studies out there creating leads for you. Need help, then call us on 01256 345 556.

Marketing advice for your website

The most important part of your website

The most important part of a website is the home page and specifically the ‘above the fold part’, this is the bit your prospects can see before they scroll down.

The question is – Do you have one of those websites that has a big photo, or graphic at the top of the homepage of your website?  Or perhaps you have one that rotates round, showing several nice pictures

This small indiscretion is costing you money every day – 365 days per year…  The truth is that a big picture on your homepage looks nice – but is it effective in terms of Marketing and Sales?

The fact is that it reduces leads and sales.  This type of graphic is very popular and also very costly.  It often dominates the most important part of your website and whilst it looks good, it also costs you in lost sales.

Believe it or not – it’s a complete and utter waste of space!

This is just one of literally hundreds of essential Marketing facts that you will learn on my 12 month Marketing Masterclass, starting in July 2015.

For further details, click on the box below:

12 Month Marketing Masterclass Programme
Ask yourself some very powerful questions:

  1. How many leads are you currently creating on your website?
  2. What do you need to do in order to improve this number?
  3. What is the one action that you want someone to take when they visit your websites home page?
  4. What can you do to increase your ‘conversion rate optimisation’ of each page on your website?

Again these are just a few of the question we will be answering on the 12 monthy Marketing Masterclass Programme for small businesses starting in July 2015.

Are you booked in yet?

12 Month Marketing Masterclass Programme

Email marketing training and advice Berkshire

email marketing training

Are you using email marketing to:

  • Grow your business
  • Keep in touch with clients
  • Undertake client and prospect surveys
  • To create no cost and low cost leads all day long?

If not why not? People often ask me – Why do I send so many e-mails out? The answer is – because it works and I rarely send an email out without winning new business. I have a database of over 60,000 who all know me and an average email open rate of about 25%.

Email marketing is still one of the best forms of marketing on the plannet and if you are not doing it, or if you are not getting results, or creating sales and leads from email marketing, then you need to attend this workshop.

On 29th January 2015, I am running a one day workshop on how to create and abundance of leads through email marketing. This workshop is new and it is going to cover my latest ideas and concepts in email marketing in 2015.

During the workshop I will cover:

  • Building your list
  • Increasing your open and click through rates
  • Reducing your unsubscribes
  • Opting in Inbound marketing
  • Defining your target market
  • Which email systems to use
  • Writing effective copy
  • Use of video emailing
  • Improving open, click through and enquiry rates
  • Use of pictures
  • Plain text v html
  • Using survey monkey
  • Writing an effective headline to improve open rates
  • Creating links and driving traffic to your website, or blog
  • Creating landing pages.

Improving your CRO

Your CRO is your Conversion Rate Optimisation.

How many people go to your website and do not buy?  If your website is average, then that figure is 99%.  In other words on average only 1% of website visitors actually buy, or make an enquiry.  It is therefore essential, that you focus on improving your CRO.  In other words, the process of winning more leads from your website, without getting more people to your website and it is a single biggest weakness with most websites.

If you are using Google PPC Advertising this is even more important because you are paying for this traffic.  In this short video I will explain just some of the things that you can do to improve your conversion rate.

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If you want to learn more about Internet based marketing and how your business can increase:

1. The number of people who visit your website

2. The number of those visitors who buy your products and services

Then simply  Click here

Internet marketing training

Internet marketing adviceAre you leaking?

The rain has receded but many owners and managers of health/lifestyle stores have also sprung a leak or two; leaks that are every bit as inconvenient as the rain, but far more costly.

The leaks I am talking about are the ones that allow prospective customers to dribble away.  Leaks in the on-line marketing and specifically in PPC Advertising, E-mail Marketing, Search Engine Optimisation (SEO), Re-Marketing, Banner Advertising and Social Media etc.

When I started in business in 1995 direct mail was ‘king’ and the best way of getting a marketing message out.  Now I can send a marketing message out to over a million people on LinkedIn for free, in less than 10 minutes.  The problem is that keeping up to date with modern marketing methods is almost impossible for owners and managers of health/lifestyle stores with an online shops.

Let’s take a look at dominating Google

Wouldn’t it be great if you could not only be on the first page on Google, but you could be all over it?  For example, you could be in positions 1, 2, 3, 5, 6, 7, and 9.

What would this be worth to you?  Only you know that answer to that!  The truth is that you could do this in your niche.  If you knew how.

One of the keys is understanding that Google registers web pages and not just websites.  In other words it is possible to get more than your home pages on to the fist pages on Google.  It is possible to get many pages, blogs and videos on to the first page on Google and in doing so, you could remove your competition.

Getting Google Fit

Getting rated highly on Google is like getting fit.  You need to go to the gym on an on-going and consistent basis.

There are many different things that you need to do to get your website Google fit, but one of the easiest things that owners and managers of health/lifestyle stores can do is to ensure that their web-page titles and headlines are SEO compliant.

For example, one of the mistakes I see are websites that have a page called ‘about us’, or ‘our services’.  Google has no clue what these pages are about and so may not register them.  Instead of use the above headlines these pages could have been called ‘health store Basingstoke’, or lifestyle shops for pregnant woman’.  The key is to consider – if you were looking for a website that sells what you sell.  What would you type into Google?

So where is the leakage in your SEO?

Leak number one is – Not have clear SEO friendly page titles and headlines

Leak number two is – Not have sub-heads that are SEO compliant

Leak number three is – not have enough text on your pages and not using bold, or hyper-linked key words on the page

Leak number four is – not have video on your website.  google loves video, especially if it is YouTube video

Leak number five is – Not adding alt-tags to any pictures on the page.  goggle can’t read pictures and alt-tags tell Google what the page is about

Lead number six is – not having a blog.  Google loves content and more specifically it loves ‘new content’ and having a blog is one of the bast ways of adding new content to your website

In summary, be clear on the purpose of your website.  Put time and effort into marketing it and dominating Google.

Don’t consider Google as the only place to drive traffic to your website.

We can’t cover all the other leakage areas in one short article. However, we can help you to plug the leaks in your on-line, plug those leaks and build you a fully watertight marketing system.

Watch for leaks and profits will flow!


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