Archives for sales lead generation UK

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:


There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones


The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Improve the Conversion Rate Optimisation of your Website

Want to win more business from your website?

Watch this short video to improve your Conversion Rate Optimisation

Seven reasons that you need to use video marketing

using video to grow your businessFact – Marketing is changing

One such change is the expansion in video marketing.  The use of video is going to grow and grow over the next few years to an extent that websites will look more like movie sites.

Here are our top seven reasons that you MUST learn for to produce your own video:

  1. The cost of doing so can be next to nothing
  2. You can be far more persuasive on video
  3. You can improve your websites CRO (conversion rate optimisation
  4. You can produce blogs quickly and easily
  5. You can add real live video testimonials
  6. You can produce voice to screen video using
  7. You can use YouTube and market your videos on Social Media, email and

To find out how to use video in your businesses marketing click video marketing.

7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

Prudent Marketing companyHere are 7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

Big changes with Google

PPC Advertising ManagementGoogle PPC Advertising

Google has changed its logo many times for fun, but major changes to the pages don’t happen too often.  That is why their recent decision to remove PPC adverts from the righthand side of the page is big news!

This will have the effect of reducing the amount of PPC adverts on the page from eleven to only seven.  In turn, this means more clicks for the companies on the page, especially those in the first three boxes at the top of the page.

Will this also impact organic traffic?

Yes it will, although it is hard to say how.  Fewer adverts could increase organic traffic, however a fourth advert at the top of the page could push the organic pages down the list.  My thoughts are that Google have not done this to reduce their PPC advertising income, but rather to increase it.  So if that is the case it is reasonable to assume that fewer clicks are going to be made in the organic side of Google and more are going to be for PPC adverts.

What will this do to advertising costs?

Less adverts above the fold means it is going to be more expensive with higher CPC (cost per click) fees and bidding wars!

You may want to ask yourself: Are the words you are bidding on worth spending the current CPC on?  Could you find a more cost effective niche?

Six tips from The Prudent Marketer

Steve Mills - Marketing Advice







  1. Review how your generic adverts for each page of your website appear on Google
  2. Review your average position and CPC for each key word
  3. Look for niches to advertise in and and be more Prudent with your PPC investment
  4. Measure, measure and measure
  5. It is always good to get the top spot, but it may not always be financially viable
  6. Improve your landing pages so that you get a better ROI from your PPC fees

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

Marketing training for Marketing Assistants and Managers

Prudent Marketing companyEach month, you will attend a one-day workshop plus a fortnightly Webinar.

The Prudent Masterclass Programme is a twelve-month marketing programme designed to help Marketing Assistants, Marketing Managers and those responsible for Marketing.  The objective being to help delegates to implement proven sales and marketing systems to make your business work better. We analyse each part of your Marketing and automate and optimise what you already have in place.

We help get rid of what’s not working and increase the performance of what is. We help you develop a dynamic marketing programme and plan.

Whether you have a start-up or established business, you will benefit from this programme. Take a step back and work through a structured process.

The Programme is run by Steve Mills, The Prudent Marketer.  Steve has worked with thousands of businesses in various industries for over 20 years helping them grow their businesses.

The Marketing Masterclass pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful marketing and by the time you finish the programme, you will have grown your business 30% to 100%.

Join the Marketing Programme NOW!

The programme commences on 8th July 2015.  This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment.  The reason we are doing this is because marketing is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period.  We want you to be part of a team of like minded businesses who are committed to help each other to grow.

Payment Option 1

The cost of the programme is £125 per month + VAT.

Payment Option 2

The second option is to pay up front.  The cost of this is only £1,200 + VAT.

Payment Option 3

By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business.  This is a tailor made service, working with Steve.  The investment here is £500 + VAT per month.

The Return on your Investment

The ROI (return on investment) from this Marketing Programme should be in excess of £100,000 worth of new business won.  However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.

To book your place, call 01256 345 556, or click here  NOW!

4 LinkedIn Mistakes

cropped-TPM-Logo-11.pngEvery day there more people use LinkedIn as a Marketing tool for creating relationships, boosting your reputation, and generating more leads. But most people are not using it properly.

If you aren’t creating leads on LinkedIn, consider asking yourself if you are making the following mistakes.

1) Not keeping in touch on a daily basis

You need to communicate with your contacts on a daily basis using your home page.  You then need to use this to direct traffic to your website.

2) Sending a group message that has no clear benefit to the people in the group.

Lots of people think it’s okay to send out industry-specific information to people who don’t belong to that industry.

A better way to share that information would be to publish a LinkedIn blog post about it. That way, your network gets notified of the information and it has a possibility of getting featured in Pulse. Save a group message for information that can be beneficial to that specific segment and is helpful.

3) Endorsing your new connection’s skills if you haven’t seen them use that skill firsthand.

Some people may think that this is a nice way to show your appreciation of the new connection request, trying to be complimentary, but endorsing someone too early is likely to backfire on you. How can you endorse someone for something that you haven’t experienced?  In doing this, it shows a lack of integrity.

Keep endorsements only to that which you have experienced firsthand.

4) Creating a self-promotional post without any helpful information.

LinkedIn blog posts are there to showcase and share your expertise, and give back to the LinkedIn community.  Just putting a catchy title up and then having your network see that it is nothing more than a link to your event is bad, as it seems a bit self-centered and overly promotional.

Seventeen Tools to Grow Your Business with Referral

Steve Mills - The Prudent MarketerTool 1 Make sure you have a script

Tool 2 Test different scripts in order to find out which one works the best for you

Tool 3 Measure the success of your scripts in order to get peak performance from them

Tool 4 Practice, practice, practice your script.  An amateur practices until they have got it right.  A professional practices until they can’t get it wrong!

Tool 5 Make sure you are fully prepared before asking for a referral

Tool 6 Make sure you know what the buying signals are.  In other words, ask for a referral when the clients says how wonderful you are

Tool 7 Stimulate the above by asking clients if they are happy with the service you provide on an on going basis

Tool 8 Ensure you attend enough networking events and you build relationships at all these events

Tool 9 Build at least 25 business friends (people who are in business and who you consider to be good friends)

Tool 10 Ensure you are using the right body language as well as words when asking for a referral

Tool 11 Ask for more than one referral.  In other words rather than saying “I wonder if you know anyone…..”  Say “I hoped you could write the names of the best four people for me to contact so that we can help them in the same way as we have helped you.  Would that be possible?”

Tool 12 Ask more often!  In other words if you normally ask clients for referrals once per year by increasing this amount to two you should be able to double your business from referral

Tool 13 Have a specific target for the number of referrals you are going to get each month

Tool 14 Give lots of referrals.  As the old saying goes, ‘givers get’!

Tool 15 Measure the effectiveness of your referral scheme and work out how to make it better, through training and systematising the whole process

Tool 16 Ensure everyone in your team buys into the fact that they can win referrals and provide them with the training to ensure success

Tool 17 Incentivise your team to win you referrals by offering them some form of bonus.  This could be a financial bonus, or other form of incentive.

The true cost of marketing

Steve Mills - Marketing AdvisorSo often I hear people telling me that they can’t afford to do a particular form of’ marketing.

For example, you may say that you can’t afford to do search engine optimisation, Google PPC Advertising, exhibiting at an event, or attending a marketing training workshop.  But the truth is that you can’t afford not to do it – if it works.

Let’s say you invest £100 in PPC Advertising and every time you do this it creates £1,000 worth of business.  How often would you want to do this?  Just once?  Or, would you rather do it on a daily basis.  Would you also rather invest £10,000 per month, so you get £100,000 of business….and so on.

So the real truth is, that you can’t afford to continue wasting your money on ineffective marketing.

Here lies the problem – MOST MARKETING DOES NOT WORK!

Let’s have a look at how most small businesses undertake their marketing:

  1. They have never been trained
  2. They don’t have a marketing plan
  3. They get some advice from someone who tells them that they should do ‘x’.  They do it once, then it does not work. Consequently, they complain that ‘x’ does not work in our industry!
  4. They often get advice from someone who is not up to date with modern marketing methods
  5. They sometimes stop doing whatever it was that they were doing and they go and find the next thing that does not work
  6. They become disillusioned about marketing and stop wasting money. They then either go bankrupt, or they survive, relying upon referral, and repeat business
  7. The marketing that they agreed to do, does not get done, or only half of it does
  8. In short, they waste a significant amount of their marketing budget.

So what is the answer to the huge problem that small businesses have with marketing?

  1. Get trained.  Marketing is one of the most important skills required to run a small business
  2. Produce a plan for your marketing, even if it is a ‘one page’ plan
  3. Take a look at what you are doing in terms of your marketing and improve it, then improve it again
  4. Start to measure what is working and what is not
  5. Test the use of additional marketing income streams and build a multiple approach to marketing.  There is never one way of undertaking your marketing
  6. Identify what you can do to market your business for free using ‘marketing without money’ strategies
  7. Stop utilising the traditional marketing approaches that no longer work and start embracing the future, by becoming effective at internet marketing.

In short, if you are serious about growing your business, then you MUST devote TIME AND MONEY into your marketing, or more specifically into lead generation.

So what are you going to do?  You can:

  1. Do nothing and watch your business struggle to survive for the next ten years, or go bust in 5 years like 80% of businesses do
  2. Get yourself booked onto my Prudent Marketing Academy.  My goal would be to help you to double your business in three years.  Here is a link – Marketing Training
  3. Write a marketing plan for your business
  4. Be prepared for the fact that you won’t get it right the first time and that being determined will see you through
  5. Find someone with the skills to help you.  Make sure you hire the best, remembering that you often get what you pay for.

 So what is the true cost of marketing?

The true cost of effective marketing is the money you are losing, by not doing it.  What do I mean?

  1. If you are a one person business and you are not using LinkedIn properly, then you are wasting at least £50,000 per year in lost business.  This figure can be 10 times more, if you are a larger business
  2. If you don’t understand how to use the internet and people are searching on Google for what you do, but they are finding your competitors, then you are losing even more money!
  3. If you are not using e-mail marketing to keep in touch with your clients and prospects, then you are again losing out.
  4. If you are marketing yourself in ways that are not working, then you are not only wasting the money you are spending, but more importably you are losing out on a significant amount of un tapped income, that you could be cashing in on!
  5. If your website has little traffic and does not convert traffic into leads, then your are missing out on at least 25% of your true income potential

I get told so many times – “I like your ideas on marketing Steve and in particular I love the idea of ‘Prudent Marketing’, but I can’t afford it at a monthly fee at the moment.  So, I will wait until I can afford it and then I will get back in touch”.

Do you know the truth? I rarely hear from these people ever again.

To be honest, the monthly fee is totally irrelevant, compared to the increase in profit you will make on the programme.  You need to do whatever it takes to join ‘The Prudent Marketing Academy.  You need to take action and if you want my help, then I am sure I can help you.  I have been helping businesses to market themselves prudently for over 20 years and throughout that time, I have consistently helped businesses to grow between 20% and 150% per year.

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