Archives for prudent marketing

Marketing Company in Basingstoke

digital marketing training

If you are looking for a Marketing Company in Basingstoke, then here are our top 7 tips to help you to find the right one?

  1. Find a Company who insists on the measurement of their and your marketing and sales results.
  2. Make sure you find a company who are not just about design if you want leads and sales!
  3. Make sure they are able to train you, mentoring you and do it for you.
  4. Marketing in 2017 and beyond is all about technology so ask them about their training and how they keep up to date with the on-going changes in the world of marketing.
  5. Make sure that your marketing company have a decent website and marketing materials themselves.  Do they practice what they preach?
  6. Find out what they think about Social Media and ask them if they win new business on it?
  7. Lastly, ask them for a list of all their testimonials from satisfied clients.  Being a marketing company they should have a significant number.

Want so ask us anything?  Call us on 01256 345 556.

3 surprising benefits of video marketing

You may have already realised that video is the way forward in marketing your business, product or service, but perhaps you don’t have the budget to invest in a professionally produced video.

About My Business Video Company and The Prudent Marketer

The Prudent Marketer, Michael Brook, from About My Business Video Company will be running a two day workshop where you will explore how to create and actually produce your own business video, but not only that you will discover what to do with that video to maximise it’s marketing potential.

This course will give you the skills to continue creating video content into the future – for less than hiring a professional video production company.


Find out more by clicking this link.

What Prudent Marketing is – and why you need to use it …

Marketing trainingPrudent Marketing is a unique approach to marketing.  The Prudent Marketing System was developed over a period of 20 years and is based upon seven ‘Raise your Game skills:

The Seven Skills of Prudent Marketing Success

Position – The positioning of your business in the minds of your clients and prospects

Results – The development and improvement in your sales and marketing efforts and return on investment

Understanding – The real key focus of Prudent Marketing is getting an understanding of your marketing numbers, or Key Performance Indicators (KPIs)

Development – The next step is embracing the new income streams that you are not currently using.  For example, if you do not currently use at least four referral marketing systems, then you may be losing out on income from referral

Education – of clients to understand and appreciate the full range of products and services that you provide and to get them to buy those products from you

New – Development of the level of relationships that you currently have with your clients, your database, your LinkedIn contacts and your Twitter followers, etc

Time – One of the biggest mistakes we have seen, based on over 20 years’ experience, is small business owners FTI-ing.  In other words – Failing To Implement.  Prudent Marketing is about taking action and making sure that things get done!

In short, if you are serious about growing your business, you MUST devote TIME AND MONEY to your marketing or, more specifically, to lead generation.  So, what are you going to do?

Well you could give Prudent Marketing a try for only £69.  Why not take a look and see if Prudent Marketing is for you on 5th May 2016, from 9.00am to 1.30pm.  Click here for details.

The Prudent Marketing World Tour

Steve Mills - Berkshire based Internet marketer

The Prudent Marketer World Tour

Right now I feel as though I am about to launch a world tour!  Well, to be honest a world tour is not quite the case, but it’s great that Prudent Marketing is in demand in many places around the world.

During the next few months I am scheduled to give talks and marketing training workshops in many far away places including:

  • Singapore
  • Vietnam
  • Dubai
  • Kuala Lumpur
  • Kuwait

India is also looking promising, as is Canada.

I feel like a real globe trotter at the moment and, as I often say, “it beats Basingstoke” – or ‘Amazingstoke’, as we like to call it!  During the tour I will be providing training in:

  • Relationship Marketing
  • Social Media
  • Internet Marketing
  • YouTube
  • LinkedIn
  • And, of course, Prudent Marketing

How did I win all this business, you may be thinking?  Well, the truth is that most of it was won on LinkedIn.  To learn how to win more business from LinkedIn click here.

Marketing planning with Smart Numbers

Smart numbersMarketing Planning

I recently came across a company that might help you to measure your marketing planning more effectively.  

I would like to introduce you to Maincom’s, in particular I wanted to inform you about Smart Numbers, also known as Virtual numbers.  

We have one number on our website, another on LinkedIn, another on our emails, etc and the smart number system tells us how many times each number is called.  Simples!

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner. 

Key features of Smart Numbers:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.  
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – / 0333 358 3000 /

We are not on commission, but I wanted to let you know about this great way of measuring your marketing.

The three steps to increase sales

Increase sales

How to increase your sales …

Creating leads is great, but what you really need is SALES.  You need to work out how you can increase the number of leads you get and then improve your CRO (conversion rate optimisation).

Watch the video below to discover my three steps for increasing sales.

A shameless bribe…

Prudent Marketing companyWho Do You Know that we can help?

Who do you know who need to create and convert more leads into sales?

I’m asking because an increasingly high percentage of our new customers are coming through referral.

So here’s my shameless bribe.

Tell your friends about us, and if they become customers of ours, on your recommendation, then I’ll send you a free copy of my ‘Grow your Business with Referral Programme worth £297.00 + VAT, to say thank you. 

Not only that, but you may be aware of the fact that we support B1G1 and through this charity we will also pay for the education of a child in Africa for one month. 

The new customer offer is our most generous ever, even if I do say so myself.  A recommendation from a friend is the most powerful form of marketing in the world.  Nothing I can say, no offer I can give, will be as compelling as a few words from you.  Especially if they say something nice about us.

So the ball’s in your court.

And I sincerely hope that within a week or so I’m able to mail a copy of my Grow your Business with Referral Programme out to you, by way of saying “thank you” for recommending us to a friend.


Steve Mills – The Prudent Marketer

Marketing Training Singapore

Marketing Advice and tipsWe are pleased to announce that Steve Mills ‘The Prudent Marketer’ has just confirmed a booking for two days Marketing Training in Singapore.

Steve travels to Singapore on 22nd November and will be training people and businesses in ‘Prudent Marketing’ on 23rd and 24th November 2015.

Steve said “It is great to be asked to do this type of work, and getting International recognition can only boost our business and the perception of Prudent Marketing.  It certainly beats Basingstoke, or as we like to call it Amaizingstoke”.

Internet Marketing Advice | Your website does not work…

Marketing tips clock

Would you like a 30 page report on what is wrong with your website?  The cost is only £50+ VAT and it covers:

  • Search engine optimisation (SEO)
  • Key words
  • Mobile compliance
  • Content
  • Words
  • Links
  • Social media rating

I hope you are like me and you think signing up to this is a NO BRAINER!!  By the way, I am assuming that you are one of the 98% of businesses who have a website that does not create leads.

To sign up give us a call on 01256 345 556.

How to Avoid Online Marketing Scams

Marketing training and adviceHow to Avoid Online Marketing Scams

Online marketing scams are rampant nowadays. Sad to say, there are many who are fooled into believing these schemes to be real and the result is that they lose money in the end

Not only are private individuals getting scammed by these schemes, but also businesses. Therefore, it is best to protect your business from these scams.

Types of online marketing scams you should avoid

1. Warning, your computer or your phone has a virus! 

No doubt, you have come across this message at one time while using your computer or your phone. Of course, you would get scared and click on the pop up which then leads you to a website where you will be provided with a phone number to call. When you do call, you will be asked to install a program that will allow your computer to be remotely controlled by the person on the other line. Once you give them access to your computer, they can do anything since they have control of your mouse and keyboard.

At one point, you will be asked to pay for their service of “cleaning” your computer with added customer service support afterwards. The person on the other line also sounds confident and knowledgeable and you think that they are doing the right thing. So you pay and then they will “clean” your computer remotely. At this point, keep in mind that they have access to your computer and all the information is at their disposal.

2. You’ve been offered a job online. 

Getting a job offer is always a great opportunity. However, not all job offers are legit, and some are only out to scam you.

For instance, you will be offered to sell or collect money from the company’s clients. How you earn is through commission every time you collect the money. Of course, commissions always sound great. The “company” will ask for your personal and bank details because that’s where they send you the commission money.

By giving them access to your details, they now have the means to take money from you. The next thing you know, your savings could be gone.

3. Asking for your secure information on email.

These types of email scams were rampant before, but even though the numbers have dwindled today, there are still people who receive this type of email.

Most times, the email could contain a link that you need to click on. Then you will be asked to confirm your information by asking you to put in your password or even your credit or debit card number. Please note that these emails will also look like they are professionally made and were sent by a bank. However, do not be fooled.

Banks do not ask for your personal details through email or a website; they will not do this even on the phone.

When you encounter these schemes online, always be aware and don’t fall into their traps easily. If you are doubtful, you can also perform a search online about the legitimacy of the schemes. Chances are others have already been fooled by these schemes and they have written about it online. Don’t fall for these online marketing scams in Berkshire and around the world; be a wise marketer instead.

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