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Watch this short video to improve your Conversion Rate Optimisation
Members can expect weekly sales and marketing tips and ideas to grow their business along with reports and marketing audits.
I recently came across a company that might help you to measure your marketing planning more effectively.
I would like to introduce you to Maincom’s, in particular I wanted to inform you about Smart Numbers, also known as Virtual numbers.
We have one number on our website, another on LinkedIn, another on our emails, etc and the smart number system tells us how many times each number is called. Simples!
Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.
With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner.
We are not on commission, but I wanted to let you know about this great way of measuring your marketing.
Well, sometimes it is a lie, whilst others it is simply an excuse.
1. Your website cost you money and perhaps lots of it
2. You could be winning business from it, but if you are like 95% of businesses, then you don’t
3. You do very little to market your website and you spend even less money to drive traffic to your website
4. Your website has no clear MWA (most wanted action). In other words, there is nothing to sign up for and no call to action.
If you have one of those nice websites with an attractive rotating picture across the top of the home page, then I guarantee that you are losing money. Now don’t make the mistake of thinking – I will get a new website designed. If it is not built properly and with Marketing in mind, then you will just have another website that does not work and I don’t want that for you. Let’s face it, most websites are a complete waste of money!
There are two keys to winning business from your website:
Want to know more about both? Click this link Digital Marketing
One way is through Search Engine Optimisation, or (SEO). SEO can be difficult, but it is not complicated, if you know how to do it properly.
You do need to focus time on it and spending hours of hard work on it isn’t every small business owner’s idea of money or time well-spent. Yet, in order to get a good ROI from doing SEO, you must at least understand what ‘good’ looks like.
In fact, not spending time on SEO can mean failure for your e-commerce business, or any business, as internet marketing become more and more important. After all, if no one can find you, you don’t exist! On the internet, that means if Google isn’t ranking you well, you might as well not even bother having a website.
The only problem with SEO, is that it takes time to see the benefits.
“A typical client wants results as soon as SEO tactics are implemented, but it does not work like that” says Steve Mills. “SEO never finishes – it is a bit like getting fit, you can’t go to the gym for 3 months and then think that’s it, I am fit now, so I don’t need to do that any more!”. SEO takes time and constant tinkering and updating.
To compete with BIG Companies, smaller businesses must understand SEO.
Below, are the top three things you need to be implementing when it comes to SEO.
For instance, “marketing advice berkshire” works better for us than “marketing advice”. Again, get specific and descriptive for your product pages, Optimise for individual products.
Why use a long-tail keyword phrases instead of something shorter? It is as simple as this.
Because the big companies of the world have already optimised for short-tail keywords, and your small business won’t be able to compete with them.
And that’s totally fine.
Long-tail keyword phrases catch the customer who knows what they want. They know exactly what they are looking for.
They don’t want just any Solicitor, they want a ‘solicitor in Wokingham who specialises in employment law’.
Larger brands focus more often on short-tail keyword phrases that pull in high traffic volume to their site.
They do this because they pay SEO companies £1,000s per month to keep them at the top of the search engines and because of their brand name and sizable online presence.
A smaller company won’t receive such a luxury.
The goal here is to put your keyword phrase in as many places as possible, without over-optimising for it. Google will penalise you for using a keyword phrase so often that it becomes obvious you are writing for the robots, not for people.
To learn how to do this and much, much more, take a look at our newly launched 12 month Marketing Training programme, providing business growth and Marketing advice for small businesses.
So, if you want to succeed with digital marketing and SEO, you must make sure that each of your long-tail keyword phrases are unique, descriptive and specific.
In addition, be sure that you aren’t just using that keyword phrase once. Use it in all of the spots where robots only can read them (i.e. the metadata and alt text).
When it comes to what your actual customers are reading, be sure you use the keyword phrase, but not in a way that alienates them (i.e. only once!).
Also, keep in mind that good SEO pulls in traffic over time, not over night. Be sure to use SEO best practices on all product pages, and watch your site begin to make it to the top of Google search queries for long-tail keywords.
Take a look at our results – by going to internet marketing advice.
Just how effective is your website?
Marketing is the key to your marketing success and your website is central to that marketing success?
So, the questions are:
If you would like answers to these and other important questions about your website, simply fill in the form on the righthand side of the screen and we will send you a free 30+ page website report about your business.
NOTE – The report will take 24 hours to be delivered to you. We will follow up with you to find out what you thought and to answer any questions that you may have. To qualify for this free report, you must run a small business employing less than 250 people and be in the UK.
Most of the 1,000’s of companies that I have trained and advised over the past 20 years have the same seven problems:
I don’t suppose this rings any bells, but if it does, then the above mistakes are costing you and other businesses that I meet a small fortune.
The question is – Are you going to do anything about it?
If you are interested in doing so, then I would like to invite you to attend a 3-hour introductory workshop and networking event called – The Prudent Marketing Academy Workshop.
During the workshop I will explain how to:
The workshop details are, as follows:
Date: 19th November 2014
Venue: Wokefield Park, Near Reading, Berkshire
Time: 10am to 1pm
Cost: £27.00 + VAT
Whether you already have a well-established business, a small one, or would still want to start one, marketing and knowing what your clients want is something that needs to be done. There are various ways to find out more about the preferences of clients, and having a survey is one of these.
Finding Out the Business Opportunity Network in Berkshire through Surveys
A survey is simply a means for you to ask respondents any set of questions. They could be about your business, your services, what they’d like to see, feedback about your company and more. These can be done on your website so that as your visitors enter a page, they will be prompted if they want to participate in a short survey to improve your service; or you can also use email to inform your clients about the survey.
Creating a survey is not that difficult. You can always use a survey provider. They have everything that you need; from the set of questions to use and how to deliver them to your clients. There are even some providers that don’t require you to have a broad technical knowledge to be able to create a single survey.
You don’t have to worry because almost everything on the internet nowadays is automated. All it takes is a few clicks here and there and you could have a really comprehensive survey.
Of course, it’s important to make sure that the survey won’t take too much time for your clients to fill out. But if necessary, you can always warn your respondents ahead of time that finishing the survey might take time for them so that they know what they are entering into.
Another thing is to keep your questions simple. No one wants to answer difficult questions as if they are being given an exam.
The goal of your survey is to help you determine the business opportunity network in Berkshire.
Therefore, if you have the time (you should, if you want the best possible outcome), try to create a survey to give your clients.
If you want other tips for internet marketing, you can check out Steve Mills’ Digital and Internet Marketing workshop on 11th of December 2014. Through the workshop, you can get ready to learn more about how you can make effective business opportunity network in Berkshire.