What is the future for marketing? Where is it going to change?
Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.
The main reason for me knowing about these changes is that they are already happening.
Here they are:
There is going to be an increase in the importance of the use of marketing to mobile phones. Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too. I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile. So we need to be good at marketing to mobile phones
The second big change is the use of video is going to increase. The use of video is already really important, but in the future, it is only going to increase. We can be far more persuasive, focused and powerful on video. In my opinion, websites are going to look more like TV stations. You only need to look at some of the statistics around YouTube to know how popular watching video is.
Knowing about SEO is so time sensitive because it changes at least every few months. Keeping up to date is therefore a constant battle. Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.
During the past week I learned several new key skills for Google SEO. Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.
One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:
The bottom line is:
Google likes websites and companies that like and use Google.
Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016
I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur. I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients. I am set to win over £100,000 worth of business on LinkedIn in 2016. I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.
How effective are you at marketing your business on the world’s No 1 professional networking website?
Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.
Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!
If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you. It will teach you what you need to know in order to win new business from LinkedIn.
We are pleased to announce that Steve Mills – The Prudent Marketer – will be providing social media training and marketing advice in Singapore on 3-4 March 2016. Steve said: “It is great to be involved in this type of training. Being asked to travel half way around the world to deliver training is indeed a great opportunity.”
For details about the workshop, or to book, simply click on the link below.
The biggest lie in Marketing is – “Our website is just a brochure website”
Well, sometimes it is a lie, whilst others it is simply an excuse.
Let’s be honest here:
1. Your website cost you money and perhaps lots of it
2. You could be winning business from it, but if you are like 95% of businesses, then you don’t
3. You do very little to market your website and you spend even less money to drive traffic to your website
4. Your website has no clear MWA (most wanted action). In other words, there is nothing to sign up for and no call to action.
If you have one of those nice websites with an attractive rotating picture across the top of the home page, then I guarantee that you are losing money. Now don’t make the mistake of thinking – I will get a new website designed. If it is not built properly and with Marketing in mind, then you will just have another website that does not work and I don’t want that for you. Let’s face it, most websites are a complete waste of money!
There are two keys to winning business from your website:
We are pleased to announce that Steve Mills ‘The Prudent Marketer’ has just confirmed a booking for two days Marketing Training in Singapore.
Steve travels to Singapore on 22nd November and will be training people and businesses in ‘Prudent Marketing’ on 23rd and 24th November 2015.
Steve said “It is great to be asked to do this type of work, and getting International recognition can only boost our business and the perception of Prudent Marketing. It certainly beats Basingstoke, or as we like to call it Amaizingstoke”.