And the truth is that when buying anything in marketing there are two questions to consider:
What the risk?
What’s the return on investment
Let me give you some examples from our services.
For example – Let’s say you are considering booking on to our LinkedIn workshop. What’s the risk? £69, plus half a day of your time! So, this is a fairly low risk. Question 2 – What’s the return on investment? Well the truth is it depends. I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.
It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk. However the rewards can also be very high. The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.
The truth is that the reason behind this lack of success is two fold.
There has been little, or no effort, or cash but into driving traffic to the site
There has been little, or no effort but into CRO (conversion rate optimisation) of the website.
Knowing about SEO is so time sensitive because it changes at least every few months. Keeping up to date is therefore a constant battle. Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.
During the past week I learned several new key skills for Google SEO. Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.
One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:
The bottom line is:
Google likes websites and companies that like and use Google.
Here are 7 reasons why you don’t want to miss my Prudent Marketing Training on 5th May
In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
I going to help you to create multiple streams of proven income
I am going to explain how to improve your return on investment from each element of your marketing
I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
I am also going to help you to turn the traffic that you get on your website into leads and sales
And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.
Did I mention that attending this half day workshop is only £69?
We have just 20 places and our events always fill up, so please reserve your place now…
I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales. However, most of the business owners I meet don’t consider themselves to be good at selling and most have done little training; they try to workout everything themselves.
Do you think that it’s possible to gain those valuable sales skills?
I think it’s like putting your head in a hole in the ground like an ostrich does! Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?
Here is why …
Psychologists recognise that there are four stages of competence in any skill area. These are:
1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.
2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.
3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .
4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level.
So my question for you is: Where are you when it comes to sales and marketing skills?
If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others. But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere. It could be on LinkedIn, or to do with SEO or defending price.
Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing. But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.
Here are just some of the leaks:
Your website is not converting. This is because you don’t understand CRO (Conversion Rate Optimisation).
You’re leaking referrals. You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.
So take action to improve your sales skills and conversion rates NOW!