How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?
You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.
The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted. However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.
Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.
In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.
What is the future for marketing? Where is it going to change?
Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.
The main reason for me knowing about these changes is that they are already happening.
Here they are:
There is going to be an increase in the importance of the use of marketing to mobile phones. Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too. I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile. So we need to be good at marketing to mobile phones
The second big change is the use of video is going to increase. The use of video is already really important, but in the future, it is only going to increase. We can be far more persuasive, focused and powerful on video. In my opinion, websites are going to look more like TV stations. You only need to look at some of the statistics around YouTube to know how popular watching video is.
Knowing about SEO is so time sensitive because it changes at least every few months. Keeping up to date is therefore a constant battle. Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.
During the past week I learned several new key skills for Google SEO. Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.
One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:
The bottom line is:
Google likes websites and companies that like and use Google.
Here are 7 reasons why you don’t want to miss my Prudent Marketing Workshop on 5th May
In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
I going to help you to create multiple streams of proven income
I am going to explain how to improve your return on investment from each element of your marketing
I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
I am also going to help you to turn the traffic that you get on your website into leads and sales
And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.
Did I mention that attending this half day workshop is only £69?
We have just 20 places and our events always fill up, so please reserve your place now…