Archives for Lead Generation UK

Why you should outsource – Outsourcing your social media to us

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that will deliver you a solid return on investment

Why should you use our service when you can do it yourself?

  • We keep up with trends and technology
  • We understand hashtags, memes, mash-ups and microblogging – so you don’t have to
  • Keeping your social media feed active takes a lot of dedication
  • Logging into post 4 or 5 times per day, or even more if you use both Facebook and Twitter
  • Building your social channels takes time and patience
  • We are experts at social media
  • We will still be posting while you are working on building your business
  • We’ll still be posting when you are on holiday or off sick
  • We’ll still be posting when you are called out to an urgent meeting that runs on all day
  • It’s hard work to post four or five times each day with well thought out content
  • We are experts at it.

We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content, add your own posts and monitor your campaign statistics. Don’t worry you don’t ever have to use it if you don’t want to.

We profile your business to ensure the information we use is the perfect mix to promote you on social media.

  • We’ll also create unique images a few times per week and schedule them to go out via your control panel.
  • We try to keep it fun.
  • We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week.
  • We’ll keep your pages looking good and add a layer of viral marketing into the mix.
  • Don’t forget that you can post too!
  • We highly encourage our clients to post as often as they like, with the things that we can’t.

Enhancing your trustworthiness Brand recognition and repeat exposure.  The main benefits of running a social media campaign are:

  • Your social media followers or browsers are in an environment that they are comfortable in.
  • It is the very best place for you to place your brand and have them take notice.
  • It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action.
  • This is your opportunity to get your brand under their noses without being pushy.
  • Why you should outsource
  • Getting ahead of your competitors
  • Grow your marketing power
  • Do your competitors use social media?

Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well on the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Initially, the increased conversion rate on your website, your hashtagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved.

It’s the “crowd effect” – people always want to see what the crowd is interested in, and they join the crowd!  When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

For further details click here.

New LinkedIn Advertising Opportunity

LinkedIn marketing training

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

Sales and Marketing Training Basingstoke

Marketing Training

Steve Mills Internet Marketing Masterclass Dubai

Sales and Marketing Training from the Prudent Marketing Company

Just a short note to update you on our forthcoming cutting edge Sales and Marketing Training.

Our forthcoming programme includes:

  • How to use LinkedIn to grow your business (Learn how to create new leads for your business)
  • Sales Training – How to turn more leads into sales.

To find out more click here

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones

Video

The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Seven reasons that you need to use video marketing

using video to grow your businessFact – Marketing is changing

One such change is the expansion in video marketing.  The use of video is going to grow and grow over the next few years to an extent that websites will look more like movie sites.

Here are our top seven reasons that you MUST learn for to produce your own video:

  1. The cost of doing so can be next to nothing
  2. You can be far more persuasive on video
  3. You can improve your websites CRO (conversion rate optimisation
  4. You can produce blogs quickly and easily
  5. You can add real live video testimonials
  6. You can produce voice to screen video using www.camtasia.com
  7. You can use YouTube and market your videos on Social Media, email and www.blogger.com

To find out how to use video in your businesses marketing click video marketing.

The Guru without trying!

 LinkedIn Workshop Basingstoke

Listen to what they are saying about our LinkedIn training.  Jake Pearse attended our half day LinkedIn workshop and this is what he said!

For details regarding our next workshop click on our training page now!

LinkedIn Masterclass – Next workshop is on 14th December 2016

Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

An introduction to – The Association of Prudent Marketing

Marketing training

Develop your sales and marketing skills for only £15.00 per month by joining The Association of Prudent Marketing.

Learn more by watching this video:

click here to join.

 

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

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