And the truth is that when buying anything in marketing there are two questions to consider:
What the risk?
What’s the return on investment
Let me give you some examples from our services.
For example – Let’s say you are considering booking on to our LinkedIn workshop. What’s the risk? £69, plus half a day of your time! So, this is a fairly low risk. Question 2 – What’s the return on investment? Well the truth is it depends. I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.
It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk. However the rewards can also be very high. The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.
The truth is that the reason behind this lack of success is two fold.
There has been little, or no effort, or cash but into driving traffic to the site
There has been little, or no effort but into CRO (conversion rate optimisation) of the website.
Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services? Wouldn’t it be fantastic to advertise only to people who are on your database?
And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?
In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors. So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.
A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.
Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme
Here are 7 reasons why you don’t want to miss my Prudent Marketing Training on 5th May
In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
I going to help you to create multiple streams of proven income
I am going to explain how to improve your return on investment from each element of your marketing
I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
I am also going to help you to turn the traffic that you get on your website into leads and sales
And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.
Did I mention that attending this half day workshop is only £69?
We have just 20 places and our events always fill up, so please reserve your place now…
Email is consistently ranked as the No 1 marketing ROI (return on investment) activity.
However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.
Typically business owners tell me:
We email our list every now and then
I don’t know what to say …
I don’t want to spam people
People will get mad if I email too often
Email marketing is dying
In my world there is nothing boring about doubling your business. Personally, I rarely send out an email without making money – and I send out lots of emails every week.
I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.
But how do you join the 1%?
Here are my top seven tips for effective email marketing:
Keep in touch on a regular basis
Be happy for people to unsubscribe from your list (they are not interested)
Don’t sell most of the time. Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
Write effective copy
Make sure you test different formats, including plain text and plain text using html
Try video email marketing
The added bonus tip …
And this one is the BIG ONE!
Don’t give up. So many people that I speak to tell me: “I have tried email marketing and it didn’t work. We sent out an email in January, another in February and again in March and we have won no business.” This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email. It simply doesn’t work.
Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.
According to Professor Robert Cialdini and his book, “Influence – The Psychology of Persuasion”, there are six tools of influence. In this video I discuss the first one, called “Reciprocation” and how you can use this in your sales and marketing efforts.
One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!
The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business. There are so many different routes to market (or income streams, as I like to call them). Why would you not use a profitable income stream? Here are just some of the Multiple Routes to Market for you to think about using:
Search engine optimisation
Search engine marketing
How many are you using? On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?
A short video can be a great way to explain your business online. Video Marketing can help increase your Website conversion rates and reduce your cost of acquisition. They can encourage referrals, improve your Search Engine Optimisation and if you get it right, they can go viral.
Video is easy for your prospects to understand and show cases your brand’s personality. Video Marketing can be just what someone needs to understand how your service or product could help them.
Here is a video we produced for Crunchers Accountants.
Crunchers position themselves as Alternative Accountants because they are different to traditional accountants. They work to keep costs low and look to do more for clients than accounts and tax returns.
Trust me I know because they are my accountants – not only do they take care of the accounts we’re working on business planning and budgets – all in the Cloud.
A video like this can take a few weeks to produce because you need a strong concept, script and story board.We can offer a fixed price or a rental agreement, if you want to avoid an upfront cost. This can enable you to test different concepts.
Feel free to call or email me if you’d like to discuss using videos – and give Bob a call at Crunchers if you’d like to explore a fresh approach to accounting.