Archives for Internet marketing workshop

Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

Marketing workshop Hampshire

Marketing workshop Hampshire

Here are 7 reasons why you don’t want to miss my Prudent Marketing Training on 5th May

  1. In the first hour I am going to show you the five biggest online marketing mistakes that almost every business is making – and how to overcome these mistakes
  2. I am going to uncover the five most effective ways to add £100,000+ to your business from LinkedIn
  3. I going to help you to create multiple streams of proven income
  4. I am going to explain how to improve your return on investment from each element of your marketing
  5. I am going to help you to understand modern day permission based, in-bound marketing and why understanding the difference between that and conventional marketing will improve your marketing and your results
  6. I am also going to help you to turn the traffic that you get on your website into leads and sales
  7. And lastly, I am going to explain how to set up and implement a referral marketing and JV marketing system in your business.

Did I mention that attending this half day workshop is only £69?

We have just 20 places and our events always fill up, so please reserve your place now…

Click here

 

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

Here is your 2016 e-mail marketing plan

email marketing

Here is your 2016 e-mail marketing plan…

Send emails that are interesting and beneficial.  Email 10,000 contacts and get 200 to click on your great knowledge.  Use a system that provides you with a list of the people who click.

Then call those 200 contacts and get 10% of them interested in your products, or services.  This should take about two days.

Then get ten good prospects to meet with you and convert two or three of these ten into sales.

And repeat…

From a standing start you could have an on-going stream of prospects turning into clients.

Better still, you have a system that you can turn on or off, up, or down! 

You can do with your in house resources, or if you want help with any part of the process just call us on 01256 345 556.

Learn more at email Marketing training

Online sales in 2015

Marketing TrainingIn 2014 on-line sales were $107 billion.  What will they be at the end of 2015?

I am not sure what the figures for online sales will be for 2015, but I guess we will know soon. One thing I do know is that they will be higher than 2014 and that 2016 will be even higher than 2015.

As the internet changes and and we all become more comfortable with buying online, what does the future hold?

  1. Will cash totally disappear, as many are predicting?
  2. Will Amazon continue to dominate online sales?
  3. What is the future for small businesses online?
  4. Will it become easier to market your business online?
  5. Will video turn websites into TV stations?
  6. Will TV become how we browse the internet?
  7. What is going to happen to credit cards?  Will they even exist in two years’ time?
  8. What is going to happen with mobile browsing?  Is it the future?
  9. What new technology is just around the corner?

Several things are for sure:

  1. Your company needs to start creating sales or leads online
  2. The internet is going to become more important to small businesses in the future
  3. The technology is going to become more powerful, and therefore more complex, in the future
  4. If you don’t embrace the internet, and internet marketing, then you will get left behind
  5. Constant change is the new norm
  6. Social media marketing will become more effective
  7. Businesses will need to embrace additional income streams
  8. It is going to become even more competitive
  9. Some industries will die away, or we will be outsourcing to other countries
  10. Software will continue to replace people

 

The Law of Influence – Reciprocation

The Law of Influence – Reciprocation

According to Professor Robert Cialdini and his book, “Influence – The Psychology of Persuasion”, there are six tools of influence.  In this video I discuss the first one, called “Reciprocation” and how you can use this in your sales and marketing efforts.

What is your marketing ROI (Return on Investment)?

What is your marketing Return On Investment?  How do you measure it?  What are you doing to improve it?

Using multiple routes to market

referral marketing

 

Multiple Routes to Market

One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!

The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business.  There are so many different routes to market (or income streams, as I like to call them).  Why would you not use a profitable income stream?  Here are just some of the Multiple Routes to Market for you to think about using:

  • Email marketing
  • Search engine optimisation
  • LinkedIn
  • Networking
  • Telemarketing
  • Advertising
  • PPC advertising
  • Retargeting
  • PR
  • Exhibiting
  • Referrals
  • Events
  • Direct mail
  • Postcards
  • Search engine marketing
  • Video
  • Social media

How many are you using?  On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?

Something to think about?  Take advantage of our many workshops and webinars.  Click here for details

Video Marketing – Explainer videos explained

Video Marketing - You TubeA short video can be a great way to explain your business online.  Video Marketing can help increase your Website conversion rates and reduce your cost of acquisition. They can encourage referrals, improve your Search Engine Optimisation and if you get it right, they can go viral.

Video is easy for your prospects to understand and show cases your brand’s personality. Video Marketing can be just what someone needs to understand how your service or product could help them.

Here is a video we produced for Crunchers Accountants.

Crunchers position themselves as Alternative Accountants because they are different to traditional accountants. They work to keep costs low and look to do more for clients than accounts and tax returns.

Trust me I know because they are my accountants – not only do they take care of the accounts we’re working on business planning and budgets – all in the Cloud.   

A video like this can take a few weeks to produce because you need a strong concept, script and story board.  We can offer a fixed price or a rental agreement, if you want to avoid an upfront cost. This can enable you to test different concepts.

Feel free to call or email me if you’d like to discuss using videos – and give Bob a call at Crunchers if you’d like to explore a fresh approach to accounting.

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