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Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

Association of Prudent Marketing – Video Introduction

Association of Prudent Marketing – Video Introduction

In this video I share one of the ideas that you will learn when you join ‘The Association of Prudent Marketing’.

Solways Printers – Our client for over 5 years

Thanks Tim!

Are you wasting marketing budget?

Marketing trainingWasting your marketing budget?

Are you currently wasting money, or time on marketing?  We all waste money, on marketing, but you should not keep wasting money on marketing.

In other words, the only money that you should be wasting on marketing is on testing your marketing.

In order to market your business effectively it is essential to:

  1. Test different elements of your marketing in order to try to improve its return on investment
  2. Measure what is working and what is not
  3. Improve the marketing you are doing that does not work, or get rid of it and use the money on other marketing ideas.

The important things are to test and measure and improve.

For further marketing tips why not join The Association of Prudent Marketing.

Business development advice

Steve Mills - Berkshire based Internet marketerBusiness development advice

If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.

Business is business

What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?

That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.

Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.

Business development advice

Marketing adviceBusiness development advice

One of the biggest problems most small businesses are experiencing right now is a lack of leads.  The second biggest problem is not being able to convert enough of those leads into sales.

This is my expertise and I have been helping small businesses like yours, to win more business, more easily, more often for nearly 30 years.

I do this by working as a part time Marketing Director, Advisor, Trainer and Coach.

I have a variety of programmes to suit every budget and need. 

My programmes include:

  • Marketing Director
  • Private Practice
  • Prudent Marketing Academy
  • Raise Your Game
  • Association of Prudent Marketing.

The details of each one are on our website, but I would be very happy to give you a free hour of my time.  At the end of this time you can decide if there is a fit and if you would like help or not.

I look forward to hearing from you.

Do you need a business coach?

Marketing Training

Do you need a business coach?

I have spent over 10,000 hours learning about sales and marketing from the best in the world.  

Being a former international sportsman I knew it was essential to invest in coaching and training.

I have spend over £20,000 just on CD’s and DVD’s, let alone all the workshops, webinars and coaching I have invested in over the past 20+ years.

And when I look at what most people invest in themselves I think – “Are you CRAZY? How can you not spend any money on improving yourself and your business?

All told, over the years I’ve invested over £100,000 to be a part of some of the best masterminds that exist.

And that number is only going to get bigger, because…

In every area of my business and my life that I want to improve, I seek out a mentor, a coach, someone that I can work with…

Someone who’s been there and done that, and I work with them to achieve the same results.

And yes, sometimes it feels like a big leap.

But I always remind myself of the four words that are responsible for EVERY single success that I’ve had in life and business, “Action is the key”

To accomplishing something HUGE like growing your business by 25% to 100% in the next 12 months takes Action.

Want to find out if my PRIVATE PRACTICE group can help you get there?

Take the leap and check out all the details here, OR CALL US ON 01256 345 556.

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The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

Sales Training Hampshire – The secret of sales success

Steve Mills - Part time Marketing director

I have a fantastic tip for you to increase sales.

It is fantastic because it is so simple, but if applied it is also so effective.
So do not under estimate its potential powerful impact on this could have on your business.
So here we go…

The Secret of Sales Success

Rule 1 – Talk to lots of people every day
What are your current numbers?  How many do you need to talk to to get a sale?  Track your numbers.
Rule 2 – If you talk to lots of people, then you are bound to make more sales
Get your ratios, then work on improving your numbers.  Become better at selling!
Rule 3 – Give good service
What is your daily customer service score?  What could you do to improve it?  Work out what you can do to better take care of your customers.
The key as always is taking action.

10 ways to increase your lead conversion rates

Quick Wins book Jpeg10 ways to improve your sales conversion rates

So you convert four prospects out of ten. Does a 40% success rate mean you are wasting 60% of your marketing budget? No, but maybe some sales training could increase your rate to 60% – and that would up your turnover by 50%!

Here are a few tips that may prove valuable

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly identify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself ….
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

For further help click here

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