Archives for business development strategy

PR advice for small businesses

Marketing advice for small businesses

Take a look below for some great PR advice for small businesses

PR is often perceived as being too complicated or expensive for small businesses.  However, that is no longer true due to modern technology and the internet.  It is now possible to do all your own PR online from the comfort of your office.  Take a look at just four of the many options that are are currently available for small businesses.


Subscribe to this free recourse to find out what stories the media is working on and where there might be opportunities for you to pitch yourself as an expert.  Click here to sign up.


PRWeb distributes your press release directly to media outlets, journalists and bloggers, enabling them to easily find you on the web and create links back to your website.  Click for details.


Use Cision to find media outlets and contacts that cover topics relevant to your company.  You can find all their basic contact information, including name, email address, phone number, etc.  Take a look by clicking PR Advice


Find out what people are saying about you, your company, industry, or competitors.  It is free and easy to set up.  Take a look at this video.

Marketing Advice for Small Businesses

Marketing Advice and tipsSmall Business Marketing Advice

Find below a copy of the recording of the Small Business Marketing Advice webinar recorded on 17th September by Steve Mills – The Prudent Marketer.  Learn the tools of Geometric Growth and how to double your business within the next twelve months.

Steve Mills,  The Prudent Marketer, will be discussing “The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

For more marketing advice and to join the programme, go to Small Business Marketing Advice.

Karen Froude joins The Prudent Marketing Company

Karen Froude – has joined The Prudent Marketing Company as a Marketing & PR Consultant.  Karen has worked in Marketing and PR roles within the insurance industry for more than 20 years in International Healthcare Insurance, Travel Insurance, General Insurance Pensions and Investments. Previous employers include Bupa International, Legal & General and Zurich UK. Her skills are broad and diverse and include all aspects of marketing strategy and communications.


Campaign and Project Management

   Produced the first ever Bupa International Corporate Video – filmed in four international destinations.

   Developed, designed and launched the ability to buy medical policies online for Bupa International.

   Twice researched, wrote and submitted Bupa International’s entry for the Queen’s Award for Export Achievement – winning both times in 1999 and 2005.

   Launched a low cost, high ROI, Member Get Member campaign for Bupa International.

Branding and Creative

   Changed the ‘look and feel’ of the Bupa International brand across all printed literature, advertisements (on and offline) and website.

   Designed and launched 3 secure Bupa International web portals for their intermediaries, individuals and corporate customers.

Customer Relationship Management and Retention

   Produced the first quarterly newsletter (HTML and Print) for Lifecare International.

   Designed and distributed the first customer questionnaire for Lifecare International’s customers in Kenya.

Event Management and Sponsorship

   Organised 7 Bupa International staff Summer Balls for 400+ people.

   Was chosen to represent Bupa International in the Bupa Group sponsorship team for the 2002 Commonwealth Games in Manchester, and managed the sponsorship of The Sussex Cricket Club for Legal & General and The Rugby Sevens in Hong Kong for Bupa International.


   Changed all written communication for Bupa International including literature, web content, and     customer correspondence into new plain English ‘easy to understand’ wording.

Agency and Stakeholder Management

   Worked with and managed the relationship of several full service marketing agencies including Ogilvy and Mather (London), Designate (Brighton), WFCA (Tunbridge Wells) plus the PR agencies of Fishburn & Hedges (London) and RPPR (London).  This included managing two contract tender processes.

   Influenced the Bupa International Management Team to change to single age pricing bands for customers.

Public Relations

   Successfully managed The Media after the collapse of Lehman’s Bank by limiting the negativity concerning Legal & General investments.

   Increased the volume of positive coverage/cuttings month on month throughout 2008/9 for Legal & General Savings Division (Investments and Pensions).

   Managed the Media when Zurich UK were fined by the Financial Services Authority regarding customer data loss in 2010.

Part time Marketing Director

I am looking for five clients to work with as your Part Time Marketing Director and I wanted to know if you are interested.

I can help you to:

  • Set up a Marketing and Sales measurement system, so that you will know what is working and what is not
  • Improve the number of enquiries and return on investment that you get from your current marketing
  • Set up a Sales and Marketing plan, with targets
  • Set up a structured sales system
  • Set up a Referral Marketing system
  • Develop and implement new on-line digital Marketing systems, including SEO, Social Media, PPC, etc
  • Get more traffic to your website and improve your websites conversion rate optimisation
  • Get more leads and sales out of LinkedIn
  • Etc.

I am looking for businesses who:

  • Are looking to grow by at least 25%
  • Are willing to invest time and money in marketing
  • Are committed to taking the actions we agree to take
  • Will measure their Sales and Marketing results.

 My commitment to you is to help you to – Get and Keep customers/clients.  To maximise your Marketing investment.

Steve Mills - Part time Marketing director

How my Part Time Marketing Director service works:

  • I will work for you an agreed number of days per month
  • I will work in your office, when required, or my office, at other times
  • I have a team of people that can help you implement strategies like Social Media, email Marketing, etc
  • I can provide your team with training in LinkedIn, Social Media, Sales, Referral Marketing, E-mail Marketing, etc.

If you are interested in working with me as your Part Time Marketing Director, then call me for a no obligation telephone meeting, on 01256 345 556.

I have attached some comments from others who I have worked with.

Warm regards,

Don’t take our word for it….doc

Steve Mills

The Prudent Marketing Company
01256 345 556

Marketing Company Berkshire | So you’re going to a conference?

Marketing Advice and tipsWhat’s in store for you? You’ll attend dozens of sessions led by professionals in your industry, meet lots of new people.

If you’re a conference-going expert, you probably have your own list of tried and tested tactics for making the most of a conference. (If so, we’d love to hear in the comments.) But if not, here are our thoughts…


The quickest way to throw away hundreds of dollars (besides actually throwing them away) is to go to a conference without sitting down and formulating a plan first.

It’s not exactly military statecraft, but it’s essential. I guarantee there will be no time to stop and pause once you arrive at the event, so take some time to complete the following items before you board that plane/train/bus.

1) Review the agenda

This one’s a no-brainer. Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Make sure to attend conference-wide events like keynote addresses. Most conferences won’t hold breakout sessions during these presentations, so you won’t have to worry about missing out on anything else.

When it comes to smaller sessions, consider both the speaker and the subject matter. Highly tactical sessions are generally useful to attend regardless of who leads them. However, sessions less directly related to your profession can be valuable as well if they’re led by an industry figure you’re angling to meet.

2) Orient yourself

Familiarize yourself with the conference space so you don’t get lost. You don’t want to miss important information, or for a roomful of people to form a negative first impression of you by showing up late.

If you’re attending a smaller conference, it should be enough to take a half hour or so the night before or early in the morning on day one to walk around the space. For larger conferences, this might not be feasible, especially if the show will be held across multiple venues. Grab a map from the host, and keep a copy on your phone or print one out to reference between sessions.

3) Find out who’s going

The people you’ll attend sessions with are as important as the sessions themselves. There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference.

Most conferences will have a Facebook event page and/or a Twitter hashtag set up. The conference hosts will start promoting these pages in advance of the event, and they’re a great way to keep track of acquaintances and people you’d like to meet.

Don’t count on simply running into prospects at the conference. Instead, reach out to them ahead of time to let them know you’ll both be in attendance. This way, you can book time on their calendars and have their full, undivided attention instead of trying to cram a 15-minute conversation into a stop-and-chat.

4) Set an out-of-office reply

Let’s be honest: You’ll probably be checking your work email during the conference. But even if you are, you definitely won’t be able to respond at the same clip as you do in the office. Make sure prospects and customers know why they might not hear from you for a few days by setting up an out-of-office reply.

(For inspiration, check out these hilarious examples of out-of-office replies.)

5) Bring the right gear

Conferences are multi-day affairs where you’ll be booking long hours each day. To remove as much stress as possible from your experience, make sure you’ve taken care of these things before you board the plane:

Keep your phone and laptop chargers with you. You’re going to spend a huge part of your day on your devices — don’t get caught with dead batteries.
Pack enough business cards. Make sure you have some on hand and a stash in your luggage. You never know how many people you’re going to meet.
Bring the materials you need for demos. By no means should you spend the conference pitching to people who don’t want to be pitched. However, if one of those pre-set prospect meetings turns into a real sales opportunity, it’ll be more efficient — and impressive — if you can provide a walkthrough on the spot.
Once You’re There
You’re here … Now what? The next few days will be a whirlwind of activity, but don’t be overwhelmed. You’re armed with a goal and a plan — there are only a few additional things to keep in mind to help you make the most of your time.

6) Register early

You don’t want to be stuck at the registration desk while everyone else is off to the races. Register as early as possible so you can minimize your time standing in lines and maximize your time learning and meeting people.

7) Divide and conquer

If you’re attending with coworkers, try and see as much as possible. If each of you attends the same sessions and events, your company might as well have only sent one of you. Splitting up for sessions will maximize how much you’re able to learn and ensure that each of you has unique insights to take back to your company. Plan to get lunch or dinner each day to regroup on key takeaways.

Flying solo also means you’ll each be able to meet more people. Huge conferences can foster pack mentality, but the more attendees you can meet and speak with, the more of an asset you’ll be to your sales team. Discovering how your business fits into the larger industry and how other companies run their sales divisions are invaluable insights. A conference is an unparalleled opportunity to pick the brains of your competition and your market. Don’t waste it.

8) Connect with your customers

Sure, you might have exchanged emails with your customers in the last few months, but nothing beats a face-to-face interaction. If things aren’t going so well, this is a great opportunity to address any issues before you get a cancellation call. But don’t feel as though you have to solve every problem today; talk through any high-level concerns your customer may have and then set a follow up time for after the conference.

And if things are going well, checking in will not only reinforce your relationship — it’ll also be fun! Enjoy spending time with a happy customer, and listen for upsell opportunities.

9) Follow up with prospects

You’ve set up meetings with prospects. Now, put that time to use. Listen to their anxieties and concerns, and demonstrate how your product can help address those issues and bring their business to the next level.

Don’t go into these meetings expecting to close deals on the spot. Like you, your prospects are attending this conference to learn and gain expertise. Use these conversations to set yourself up for future targeted conversations addressing specific pain points or questions. Close each conversation with a list of takeaways, and let prospects know you’ll be following up with relevant materials.

10) Participate in the larger conversation

Most conferences will have a dedicated hashtag. During the event, make sure you’re tagging your tweets and Instagrams properly. You can also monitor the hashtag throughout the conference to see what people are talking about. Striking up a conversation online is a great way to reach out to someone you’re interested in meeting but haven’t come across in person yet.

(And if you’re not active on social media, here’s a primer on why you should be.)

11) Stay organised

Conferences are information avalanches. Between breakout sessions, workshops, one-on-one conversations, and happy hours, you’ll come away with more notes, names, and numbers than you can possibly remember. This wealth of information will serve you well going forward, but if you come home with a mess of business cards and a set of notes without labels or tags, you’ll spend double the time organizing everything and trying to recall what you discussed with “Jennifer Chicago CEO.”

Thankfully, it’s not hard to keep yourself on track, so long as you strike when the iron’s hot. Write on the back of people’s business cards to remind yourself of the salient points of your conversation, or digitally capture the cards and take notes in an app such as CamCard. Include details about what session or happy hour you met them at — anything that will jog your memory a day or a week after the fact.

If you take notes by hand, you should at the very least include headings and start a new page at the beginning of every session, lest your notes become one long run-on list of bullet points. If you’re more inclined to keep everything digital, Evernote is one of the apps all salespeople should have. You can create a dedicated notebook for your conference notes, and tag each note with multiple labels to organize any way you want — by topic, speaker, or even which day the session took place.

Postgame: Once You’re Home
Take some time to decompress after you arrive home. … But not too much, because your work’s not finished. The days and weeks after a conference are when you’ll be able to put everything you’ve learned to use and turn your short meet-and-greets into fruitful business partnerships.

12) Do some housekeeping

All that information you gathered from customers and prospects? It’s time to transfer it into your CRM. Jot down everything you can remember from your conversations so that when you follow up, you’re able to view new insights in the context of the larger relationship.

13) Follow up

Connecting with people you met during the conference is best done in the days immediately following your return. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Remember, everyone’s inbox will be flooded, so make yourself memorable by reminding your new connection what you discussed. Check out this guide to writing the perfect LinkedIn invitation for more advice.

Now is also the time to make use of the insights you gained from your prospects. Whether it’s sending them content or scheduling a demo, make use of what you learned from your one-on-ones to get them closer to signing on with your company. Make sure your follow-ups are appropriately tailored to what you discussed — another reason you’ll want to organize your notes.

14) Teach

The insights you gained at the conference are likely to be useful for your team, so make sure to set aside time to pass on what you learned. Whether it’s leading an in-person session or writing an email or post to document the most valuable information, proactively sharing information will help your colleagues do better work while establishing you as a leader on your team.

There’s no better place than a conference to take stock of the state of your industry and your profession. Make the most of your time, and have fun!

What other conference tips do you have? Share with us in the comments below.

Basingstoke Business Exhibition

Marketing tips clockIts Time to meet The Prudent Marketing Company at the 2015 Basingstoke Business Expo!

The Prudent Marketing Company will be joining over 50 other exhibitors at the Basingstoke Business Expo, On 16 July, from 10.00am – 3.00pm at The Apollo Hotel in Basingstoke on Stand 31.

This is Basingstoke’s largest business exhibition and networking event, where established businesses and start up companies across Basingstoke are invited to attend.

This is the fourth annual business exhibition, which is being organised to bring businesses together to network and forge new business partnerships.

With a variety of local service providers, motivational keynote speakers, speed networking and over 450 visitors, this is your chance to attend the region’s largest business show to help Basingstoke businesses grow and prosper in 2015!

Steve Mills and The Prudent Marketing Company will be available on the day to discuss your Business Growth, Sales and Marketing questions.

We offer 3 Prudent Marketing Options:

  • Train You (Variety of Training options such as LinkedIn and Prudent Marketing Mastery)
  • With You (Coaching and Mentoring e.g. Business Growth Service)
  • For You (Marketing Services such as Social Media management)

So, we look forward to seeing you on the day!

Call us on 01256 34556 if you want to pre-book an appointment to talk to one of our team.

Business Advice – success in business

The 5 step system for success that I learned from Tony Robbins…

Tony Robbins states that “success leaves clues”. I am sure he is correct, but what is the secret to being successful?

I am sure that there are many things including:

  • Hard work
  • Luck
  • Being in the right place, at the right time
  • Marketing ability
  • Good financial managment
  • Hiring the right people
  • Good people management, project management skills
  • Etc.

All of the above and many more things are factors. But, having taken all these into account, I have produced a short video that I think you will find really interesting and one which contains a ‘5 step success system’ that I you can use to grow your business.

Take a look…

The Prudent Marketer’s 5 Step System for being more successful in your marketing, business and life!:

I hope that you enjoyed my video and that you implement my system. If you need further help, or tips to make your marketing more successful, then come along to the next Prudent Marketing Academy preview event.

Marketing Advice for small businesses

Steve-MillsNot yet tried our Raise your Game Programme?  You have nothing to lose.  Give it a try and if you like it great and if you don’t just call and cancel.  Remember that the first two months are free and when you want to cancel, you can just drop us an email.

To sign up simply call us on 01256 345 556, or email and we will pop the first two months in the post to you.

So, here is the deal

I want you to try it at my expence.  Just call us on 01256 345 556 saying YES, I would like to give it a go and I will post you the first two months CD’s free.

You can listen in the car, or out jogging/walking, so it does not take up any of your extra time and it really is full of geat ideas.

The first two months cover:

  • Quantification
  • Assessing your Marketing
  • Creating additional income streams
  • Testing
  • Windows of opportunity
  • Pricing strategy
  • Added value
  • What are your aims and goals for your business
  • Using email marketing
  • The power of highly effective Networking
  • Criteria elicitation (it is worth it just for this!)

Here is how it works:

  1. You call us now on 01256 345 556
  2. We send you two months for free
  3. We take your credit card details and if you like the programme we will take a monthly payment of £17.50 + VAT
  4. We will do this every month until you say stop sending the programme
  5. If you don’t like the programme, simply call us and ask to stop and you can keep the CD’s and owe us nothing.
  6. We will thank you for trying it and wish you every success.

Does that sound like a fair deal?  

We think so!  The only thing I ask in return is that you promise to listen to the CD’s.  Sending them out for you to try costs us money and we do so with the utmost intergity.

Any questions, please feel free to ask.

01256 345 556

Raise your Game - Free

Internet Marketing in real time

I saw this the other day and it totally blew my mind.

Click the image to open the interactive version (via

Business Growth UK – The Dissiplined Persuit of less

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