Archives for business development strategy

Business development advice

Marketing adviceBusiness development advice

One of the biggest problems most small businesses are experiencing right now is a lack of leads.  The second biggest problem is not being able to convert enough of those leads into sales.

This is my expertise and I have been helping small businesses like yours, to win more business, more easily, more often for nearly 30 years.

I do this by working as a part time Marketing Director, Advisor, Trainer and Coach.

I have a variety of programmes to suit every budget and need. 

My programmes include:

  • Marketing Director
  • Private Practice
  • Prudent Marketing Academy
  • Raise Your Game
  • Association of Prudent Marketing.

The details of each one are on our website, but I would be very happy to give you a free hour of my time.  At the end of this time you can decide if there is a fit and if you would like help or not.

I look forward to hearing from you.

Do you need a business coach?

Marketing Training

Do you need a business coach?

I have spent over 10,000 hours learning about sales and marketing from the best in the world.  

Being a former international sportsman I knew it was essential to invest in coaching and training.

I have spend over £20,000 just on CD’s and DVD’s, let alone all the workshops, webinars and coaching I have invested in over the past 20+ years.

And when I look at what most people invest in themselves I think – “Are you CRAZY? How can you not spend any money on improving yourself and your business?

All told, over the years I’ve invested over £100,000 to be a part of some of the best masterminds that exist.

And that number is only going to get bigger, because…

In every area of my business and my life that I want to improve, I seek out a mentor, a coach, someone that I can work with…

Someone who’s been there and done that, and I work with them to achieve the same results.

And yes, sometimes it feels like a big leap.

But I always remind myself of the four words that are responsible for EVERY single success that I’ve had in life and business, “Action is the key”

To accomplishing something HUGE like growing your business by 25% to 100% in the next 12 months takes Action.

Want to find out if my PRIVATE PRACTICE group can help you get there?

Take the leap and check out all the details here, OR CALL US ON 01256 345 556.

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The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Big changes with Google

PPC Advertising ManagementGoogle PPC Advertising

Google has changed its logo many times for fun, but major changes to the pages don’t happen too often.  That is why their recent decision to remove PPC adverts from the righthand side of the page is big news!

This will have the effect of reducing the amount of PPC adverts on the page from eleven to only seven.  In turn, this means more clicks for the companies on the page, especially those in the first three boxes at the top of the page.

Will this also impact organic traffic?

Yes it will, although it is hard to say how.  Fewer adverts could increase organic traffic, however a fourth advert at the top of the page could push the organic pages down the list.  My thoughts are that Google have not done this to reduce their PPC advertising income, but rather to increase it.  So if that is the case it is reasonable to assume that fewer clicks are going to be made in the organic side of Google and more are going to be for PPC adverts.

What will this do to advertising costs?

Less adverts above the fold means it is going to be more expensive with higher CPC (cost per click) fees and bidding wars!

You may want to ask yourself: Are the words you are bidding on worth spending the current CPC on?  Could you find a more cost effective niche?

Six tips from The Prudent Marketer

Steve Mills - Marketing Advice

 

 

 

 

 

 

  1. Review how your generic adverts for each page of your website appear on Google
  2. Review your average position and CPC for each key word
  3. Look for niches to advertise in and and be more Prudent with your PPC investment
  4. Measure, measure and measure
  5. It is always good to get the top spot, but it may not always be financially viable
  6. Improve your landing pages so that you get a better ROI from your PPC fees

Conversion rate optimisation

Conversion rate optimisation

How many people need to visit your website in order to create a lead?  Watch this video for ideas to improve your Conversion Rate Optimisation.

Take a look back from the future…

Take a look back from the future…

Business growth advice

Marketing Training‘The knowledge which got you where you are may not get you to where you want to go’.

What do I mean?  Very simply, if you want to improve your business, your sales, your marketing and your income you have to get some business growth advice and you need to learn more. 

So the question is – how valuable is knowledge?  Well I am sorry to have to tell you that learning alone is a total waste of time. 

What do I mean?  I mean that learning without action is a total waste of time, money and effort.  It is the application of learning that makes the difference.  One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning?  No, it means that you need to use what you learned to improve your business.  Ask yourself the following:

  • What was the last business book you read?
  • How many business books do you read per year?
  • How many sales courses have you attended?
  • What is your knowledge of blogging and on-line network marketing?
  • Which successful businesses, or business people have you studied?

Mmmm!  Something to think about!

“Knowledge is not the secret of success.  Most people know what to do, but they don’t do what they know!”

Anthony Robbins

“Success comes down to taking the necessary action”.

Donald Trump

The question to ask yourself in order to help you to grow your business is a very simple one.  How can you make yourself better….?

Give me a call if you want to know about the £1,000 training grants available for you use to grow your business.

Why you need Multiple Streams of Income

Marketing Training

Why you need to use Multiple Streams of Income.  I am often proudly told …

“We don’t do any marketing, we just rely on referrals.”  On one hand that is great, but on the other it is costing businesses thousands, or even millions, in lost income and profit.

Let me explain …

The great things about referral leads is they they prove you are doing a good job (or you would not get referrals).  They are also great because they are generally free (unless you incentivise people for giving you referrals).

However, here is the problem …

Relying on the good will of others in the hope that they will help you to grow your business is never a great idea.  Having a system which creates multiple streams of income is far more effective.

What is worse about the “one income stream” approach …

What is worse is that if you don’t do any marketing and simply rely on referrals, then you miss out on what I call the multiple stream of income effect.  Here is what I mean.  If you are not winning business from your website, then you are leaking money.  If you are not using email marketing, then you are certainly leaving a pot of gold on the table that you are not claiming as yours.  If you are not using LinkedIn properly and professionally, then there is another pot of gold that you are missing out on; and if you are not using the many other digital marketing methods, then again you are losing out.

What is the solution?

The key is to create “Multiple Streams of Income”.  In other words to use multiple ways of winning business.  Can I ask you a question?  Can you think of any big successful business that does not use Multiple Marketing Streams (apart from a few pyramid schemes)?  The key is always action, but the truth is that you need to take “Prudent Action”.  In other words, don’t throw loads of money, time and effort at this, but rather spend time testing and measuring your results.

Remember this …

Don’t listen to people like me telling you this will work or that will work and that you should spend thousands on a new website, or on PPC Advertising.  Instead, invest in a small amount in “testing” your sales and marketing in order to get to know your real marketing numbers.

A key thought …

Once you know that for every marketing £1 that you spend, you get £10 back, you have an infinite marketing budget!

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