Like it, or loath it, marketing technology is here to stay
And the extent to which you embrace, use and benefit from it may well be a direct reflection of how successful you and your business are now and in the future.
The fact is that technology is going to become more important in the future and will enable us as businesses and people to be:
Better at doing things
It is no longer acceptable to say “I don’t like technology”, or “I don’t understand it”. You MUST embrace it and become outstandingly good at using it.
Questions for you to consider
On a scale of 1 to 10, with 10 being outstanding, how good are you and your business at using the following marketing technology:
Project management software
email marketing software
Financial management software
Website management software like WordPress
Because if you are not really great, then this is no doubt costing you money and in my opinion, it is something that is missing in 90% of the people in businesses that I speak to.
Unless you watch this video by Jim Rohn.
Jim provides lot’s of outstanding, yet simple ideas that make a big difference.
Business Connections Live TV Christmas show
Steve Mills was again featured on this fantastic show and this is the sixth time he has been on the show.
Steve Mills – The Prudent Marketer You need to understand this cutting edge marketing idea in 2017
This is without a doubt one of the best new marketing ideas that have just become available.
Take a look at how you can use this fantastic new marketing idea on LinkedIn in 2017 and beyond!
Want to know more about LinkedIn, or marketing in 2017?
Checkout or 2017 events programme now!
The three steps to success
There are many versions of ‘the secret to success’ and I am not saying that this is the key to success, but for me at least it makes common sense for me to know…
Do I know my ONE most important thing for the year/month/ quarter?
Do I know my number ONE biggest action today?
Have I planned my ONE biggest thing for first thing in the morning?
EVERYONE is busy, the real question is “busy doing what?”
Everyone has the same number of hours in the day. So it’s not a question of having the time, it’s a question of managing your priorities and putting the most important things first.
Most people have a thousand excuses as to why the can’t follow the 3 steps above.
Most people don’t have what they want and will never achieve the success they desire.
I don’t think that’s a coincidence, do you?
So my question for you is quite simple. What’s your one thing today?
Have a productive day!
Steve Mills – The Prudent Marketer
An easy to read book that inspired this article and one which is well worth reading is ‘The One Thing’ by Gary Keller.
Wasting your marketing budget?
Are you currently wasting money, or time on marketing? We all waste money, on marketing, but you should not keep wasting money on marketing.
In other words, the only money that you should be wasting on marketing is on testing your marketing.
In order to market your business effectively it is essential to:
Test different elements of your marketing in order to try to improve its return on investment
Measure what is working and what is not
Improve the marketing you are doing that does not work, or get rid of it and use the money on other marketing ideas.
The important things are to test and measure and improve.
For further marketing tips why not join
The Association of Prudent Marketing.
Business development advice
If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.
Business is business.
What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?
That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.
Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.