Archives for business development consultants

You cannot be serious

Unless you watch this video by Jim Rohn.

Jim provides lot’s of outstanding, yet simple ideas that make a big difference.

 

LinkedIn Masterclass – Next workshop is on 14th December 2016

The three steps to success

Standing out in your marketingThe three steps to success

There are many versions of ‘the secret to success’ and I am not saying that this is the key to success, but for me at least it makes common sense for me to know…

  1. Do I know my ONE most important thing for the year/month/ quarter?
  2. Do I know my number ONE biggest action today?
  3. Have I planned my ONE biggest thing for first thing in the morning?

EVERYONE is busy, the real question is “busy doing what?”

Everyone has the same number of hours in the day. So it’s not a question of having the time, it’s a question of managing your priorities and putting the most important things first.

Most people have a thousand excuses as to why the can’t follow the 3 steps above.

Most people don’t have what they want and will never achieve the success they desire.

I don’t think that’s a coincidence, do you?

So my question for you is quite simple. What’s your one thing today?

Have a productive day!

Steve Mills – The Prudent Marketer

P.S:

An easy to read book that inspired this article and one which is well worth reading is ‘The One Thing’ by Gary Keller.

How to improve your conversion rates…

How to improve your conversion rates

What are your conversion rates and how could they be improved?

Are you using the three ways of growing your business effectively?

Association of Prudent Marketing – How to improve your sales conversion rates?

How to improve your sales conversion rates?

On a scale of 1 to 10 how effective are you at selling and how good is your sales system?  Whatever your numbers are, they need to get better.  One of the quickest, cheapest and best ways of growing your business is to become better at selling your products, or services, or as I like to call it – converting leads into sales.

Want to learn more about the Association of Prudent Marketing and how being a member for only £15 a month can help you to become better at selling.  Then click here and find out more!

Launch of the Association of Prudent Marketing

Marketing trainingWe are pleased to announce the launch of the Association of Prudent Marketing.

Members can expect weekly sales and marketing tips and ideas to grow their business along with reports and marketing audits.

As a member you will benefit from

  1. Access to the Prudent Marketing social media portal allowing members to top quality social media marketing from one professional website
  2. A weekly profit producing video – covering business development, digital and off line marketing and sales
  3. A certificate of membership
  4. A monthly marketing report – providing in-depth reports on subjects like Facebook, LinkedIn Marketing, e-mail Marketing, Getting and converting traffic
  5. An annual conference – Great for networking and sharing best practice marketing and sales ideas
  6. Access to proven sales letters, scripts and other materials
  7. Monlthy Sales and Marketing Audits and Plans (these come in the form of marketing checklists)

To sign up click here

 

Business development advice

Steve Mills - Berkshire based Internet marketerBusiness development advice

If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.

Business is business

What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?

That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.

Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.

Prudent Marketing Academy Deluxe+ Programme

The Marketing Coaching Programme – The Deluxe Plus Programme

  • Production of a marketing plan
  • Weekly online mentoring session (every Thursday at 12.30 pm GMT
  • New website or landing pages
  • Blog built on blogger.com and writing of a weekly blog post
  • Monthly marketing meeting
  • Social media portal, with five posts daily
  • Access to all workshops
  • Monthly copy of Raise Your Game CDs
  • Association of Prudent Marketing membership
  • Prudent Marketing newsletter
  • PPC management
  • Monthly SEO
  • Copywriting
  • Social media management
  • Weekly members-only email
  • Smart numbers (to track your marketing success)
  • Grow Your Business With Referral CD programme
  • Marketing appraisals
  • Marketing audits and checklists
  • Business planning software
  • Business planning day
  • Website management service
  • Prudent Marketing folder
  • Branding review and production of brand guidelines
  • Weekly blogging
  • Infusionsoft CRM and email marketing system
  • Delivery of weekly digital marketing campaigns
  • Online Prudent Marketing programme
  • Monthly PR campaign

    Call for details

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

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