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What is the one change you can make to get more sales fast?

Steve Mills - Marketing AdviceWhat is the one change you can make to get more sales fast?

Answer: Change the words that you use.

Trying to write the copy that will go on our websites, emails, letters, brochures, blogs and others sales copy it difficult because we don’t know exactly what will work to convince people to give us their money in exchange for our products and services.

By changing the words in a headline, sub headline or general copy, I have literally increased email open rates, sales conversions, upsells, and much more – instantly. My biggest success was turning an advert that was not working into one that created 2 sales each of over £2,000,000 by changing the headline and it took me less than ten minutes to do it. The right words can really make a big difference.

I have increased my and my client’s conversions by 25%, 40%, even doubled the response rate – by changing the copy I used in my marketing. And I’ve done this over and over again.

So, if you’re getting ready to launch your new product, or service, or a new website, or even if you are starting a new business, and you’re stuck trying to work out what to say to get people to buy from you, then call us now on 01256 242 272.

Business Advice – Let me ask you a question…

Marketing Training Hampshire Venue

Business Advice – Let me ask you a question…

Is your current level of skill good enough to get you to where you want your business to go?

I am assuming that you want your business to grow and that you run a business!

Let’s consider that you currently run a business that turns over £1,000,000 and you want to get to £10,000,000 (the numbers don’t really matter, but you want significant growth).

What is your current level of:

  • Sales expertise
  • Marketing expertise
  • Financial expertise
  • Leadership
  • HR
  • People management
  • Customer care
  • etc

Is your level of skills and knowledge really good enough?

From a marketing perspective are you good enough at:

  1. Website marketing
  2. Social media
  3. PPC Advertising on Google, Facebook, YouTube and LinkedIn (not to mention re-marketing)
  4. Referral marketing
  5. Exhibiting
  6. SEO
  7. Email marketing
  8. etc.

If you are really committed to doing what is required to grow your business, then surely it makes obvious sense to improve your knowledge and skills in the very things that are going to help you to do so.

Step 1 – Book a CEO Strategy session – click here

Basingstoke Marketing and Sales Workshop

Unleash your True Potential

Marketing Training Hampshire VenueOnly a few places left on this workshop.  Join us and contribute towards the Manchester Fund.

Wednesday 16th August 2017.  From 9am to 12noon.

What the workshop will cover

  • What is Prudent Marketing and how you can use it
  • A strategy for creating multiple streams of on-line and offline income
  • How to grow your business for free, using the Internet
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your website’s traffic without a budget
  • How to use Marketing without Money and what this could mean for your business
  • Getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest mistakes most small businesses make
  • How to turn more leads into sales, or appointments on the phone

How to book

Numbers are limited due to the size of the room (9 people).  So bookings are taken on a first come, first served basis.

The cost of attending this workshop is only £25+ VAT.  100% of this money will be going to help the families and victims of the recent Manchester bombing. 

To book, go to Marketing Training, or call us on 01256 242 272.

How to get funding for your business – Business Connections Live

On this edition of Business Connections Live TV… How to get funding for your business.

Steve Hyland talks to Michael Graham and Luke Cruz of MJB Graham Consultancy about The Secrets Of Fundraising Success.

For a lot of business and projects finding the right type of funding can be challenging.

  1. Where do you start?
  2. What type of funding is right for you?
  3. What is the process to be successful when fundraising?
  4. How do you negotiate the best deal?

Check out https://www.youtube.com/user/rttvmediaBCL?feature=hovercard

Business Connections Live

What can your small business learn from Apple?

Marketing support companyIf you consider what Apple did to the computer market you must admit it was quite incredible.  Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!

Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!

So what has this got to do with small businesses?  If you think about what Steve Jobs and his team did at Apple:-

  • They took a well-known product and made it different
  • They improve it and made it more reliable (no more crashing)
  • They developed a great brand and logo
  • They developed new complimentary products that were in an associated industry
  • They got people talking about their products
  • They charged twice as much as anyone else in the market

In truth, they did nothing that any small business could not do.  So why is this?  The truth is, the problem often lies with the owner of the business.  Most business owners don’t even think like Steve Jobs, or Walt Disney, or Richard Branson, let alone take action.  They are too busy working, to build a business that works and this is one of the biggest problems with most small businesses.

So what do you do if you own a business?  The first thing to do is to change the way you think.  Then you need to think about your business as though you were an external person and you would need to ask yourself a very powerful question.  How can we do this better than our competitors?  Do what better?  Everything!

Improving the numbers

As we all know “numbers are the currency of business” and that is also true of ‘marketing numbers’. As the old saying goes “you cannot manage what you do not measure”.

However, just knowing your numbers is not good enough.

Step 2 is called ‘IMPROVING THE NUMBERS’ and this is essential.

So what did May’s numbers look like?

  1. How many leads did you create?
  2. How many leads did you turn into sales?
  3. How many sales calls did you make?
  4. How many times did you ask for a referral or testimonial and how many did you get?
  5. How many people went to your website?
  6. What did you learn?
  7. How organised were you?

What about next month?

  1. What are you going to delegate?
  2. What are your three top goals for June?
  3. What areas of your business are you going to focus on improving in June?
  4. What new systems do you need to develop?
  5. What are you going to do to improve your numbers?

I hope these questions give you food for thought. If you want to discuss improving your numbers then call me on 01256 242 272, or use our website to book a meeting online.

Development of Business Skills

Marketing Training

Development of Business Skills…

I had a great day yesterday in the offices of Dan Bradbury.

It was great to spend the day away from the office working on the business and getting the opinion of someone outside of the business.  I think everyone should do this from time to time.

During the day we discussed the development of ‘business skills’.  The truth is that 99% of business owners have weaknesses in their business skills (including myself) and we need to identify and improve these skills.

 

These skills could include:

  • Leadership
  • Financial clarity
  • Marketing (or as we call it – lead generation)
  • Sales  (or as we call it – lead conversion)
  • Strategic planning
  • People management
  • Recruitment
  • HR
  • Health and safety

Or any number of other skills that you need to own and to manage a successful business.

The key is that as business owners we need to develop those skills, and if we don’t the lack of skill in any one of those areas can ‘bite us in the bum’ just at the wrong time and end our business.

Are you making the profit you want to?

Profit Marketing Advice and tips

Profit Marketing Advice and tips

If you are don’t make the amount of profit you want, then there are only two reasons.

  1. Your income is not high enough
  2. Your costs are two high

Therefore the real questions are:

  1. What are you going to do to reduce costs?
  2. What are you going to do to increase sales?

And the truth is:

  1. Reducing costs is the first step and so you need to do that first.
  2. What can you do to reduce your costs?
  3. However, the problem is – There is only so much you can save
  4. The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.

Want to increase your profit, then join The Prudent Marketer’s Private Practice.  Click here

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

How to do email marketing?

Marketing TrainingOne of the biggest mistakes I see a lot of businesses making is sending out “sales” emails over and over again.

It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.  

I’ve already talked about the importance of following up many times on my blog.  Yet, most people don’t follow up enough, or they abandon follow up altogether.

So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?

Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.

Want to Raise Your Game?  Call us on 01256 345 556.

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