Archives for business development agency

Business Connections Live TV – Watch Steve being interviewed talking about assets and liabilities

Does your business have assets and liabilities?

Of course, it does and so does every business.  The question is – Is your marketing an asset, or a liability?  Another great question to ask is this.  Whether it is a liability, or an asset – What do we need to do in order to improve it.

Why you should outsource – Outsourcing your social media to us

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that will deliver you a solid return on investment

Why should you use our service when you can do it yourself?

  • We keep up with trends and technology
  • We understand hashtags, memes, mash-ups and microblogging – so you don’t have to
  • Keeping your social media feed active takes a lot of dedication
  • Logging into post 4 or 5 times per day, or even more if you use both Facebook and Twitter
  • Building your social channels takes time and patience
  • We are experts at social media
  • We will still be posting while you are working on building your business
  • We’ll still be posting when you are on holiday or off sick
  • We’ll still be posting when you are called out to an urgent meeting that runs on all day
  • It’s hard work to post four or five times each day with well thought out content
  • We are experts at it.

We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content, add your own posts and monitor your campaign statistics. Don’t worry you don’t ever have to use it if you don’t want to.

We profile your business to ensure the information we use is the perfect mix to promote you on social media.

  • We’ll also create unique images a few times per week and schedule them to go out via your control panel.
  • We try to keep it fun.
  • We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week.
  • We’ll keep your pages looking good and add a layer of viral marketing into the mix.
  • Don’t forget that you can post too!
  • We highly encourage our clients to post as often as they like, with the things that we can’t.

Enhancing your trustworthiness Brand recognition and repeat exposure.  The main benefits of running a social media campaign are:

  • Your social media followers or browsers are in an environment that they are comfortable in.
  • It is the very best place for you to place your brand and have them take notice.
  • It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action.
  • This is your opportunity to get your brand under their noses without being pushy.
  • Why you should outsource
  • Getting ahead of your competitors
  • Grow your marketing power
  • Do your competitors use social media?

Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well on the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Initially, the increased conversion rate on your website, your hashtagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved.

It’s the “crowd effect” – people always want to see what the crowd is interested in, and they join the crowd!  When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

For further details click here.

What is the one change you can make to get more sales fast?

Steve Mills - Marketing AdviceWhat is the one change you can make to get more sales fast?

Answer: Change the words that you use.

Trying to write the copy that will go on our websites, emails, letters, brochures, blogs and others sales copy it difficult because we don’t know exactly what will work to convince people to give us their money in exchange for our products and services.

By changing the words in a headline, sub headline or general copy, I have literally increased email open rates, sales conversions, upsells, and much more – instantly. My biggest success was turning an advert that was not working into one that created 2 sales each of over £2,000,000 by changing the headline and it took me less than ten minutes to do it. The right words can really make a big difference.

I have increased my and my client’s conversions by 25%, 40%, even doubled the response rate – by changing the copy I used in my marketing. And I’ve done this over and over again.

So, if you’re getting ready to launch your new product, or service, or a new website, or even if you are starting a new business, and you’re stuck trying to work out what to say to get people to buy from you, then call us now on 01256 242 272.

Business Advice – Let me ask you a question…

Marketing Training Hampshire Venue

Business Advice – Let me ask you a question…

Is your current level of skill good enough to get you to where you want your business to go?

I am assuming that you want your business to grow and that you run a business!

Let’s consider that you currently run a business that turns over £1,000,000 and you want to get to £10,000,000 (the numbers don’t really matter, but you want significant growth).

What is your current level of:

  • Sales expertise
  • Marketing expertise
  • Financial expertise
  • Leadership
  • HR
  • People management
  • Customer care
  • etc

Is your level of skills and knowledge really good enough?

From a marketing perspective are you good enough at:

  1. Website marketing
  2. Social media
  3. PPC Advertising on Google, Facebook, YouTube and LinkedIn (not to mention re-marketing)
  4. Referral marketing
  5. Exhibiting
  6. SEO
  7. Email marketing
  8. etc.

If you are really committed to doing what is required to grow your business, then surely it makes obvious sense to improve your knowledge and skills in the very things that are going to help you to do so.

Step 1 – Book a CEO Strategy session – click here

Basingstoke Marketing and Sales Workshop

Unleash your True Potential

Marketing Training Hampshire VenueOnly a few places left on this workshop.  Join us and contribute towards the Manchester Fund.

Wednesday 16th August 2017.  From 9am to 12noon.

What the workshop will cover

  • What is Prudent Marketing and how you can use it
  • A strategy for creating multiple streams of on-line and offline income
  • How to grow your business for free, using the Internet
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your website’s traffic without a budget
  • How to use Marketing without Money and what this could mean for your business
  • Getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest mistakes most small businesses make
  • How to turn more leads into sales, or appointments on the phone

How to book

Numbers are limited due to the size of the room (9 people).  So bookings are taken on a first come, first served basis.

The cost of attending this workshop is only £25+ VAT.  100% of this money will be going to help the families and victims of the recent Manchester bombing. 

To book, go to Marketing Training, or call us on 01256 242 272.

How to get funding for your business – Business Connections Live

On this edition of Business Connections Live TV… How to get funding for your business.

Steve Hyland talks to Michael Graham and Luke Cruz of MJB Graham Consultancy about The Secrets Of Fundraising Success.

For a lot of business and projects finding the right type of funding can be challenging.

  1. Where do you start?
  2. What type of funding is right for you?
  3. What is the process to be successful when fundraising?
  4. How do you negotiate the best deal?

Check out https://www.youtube.com/user/rttvmediaBCL?feature=hovercard

Business Connections Live

What can your small business learn from Apple?

Marketing support companyIf you consider what Apple did to the computer market you must admit it was quite incredible.  Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!

Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!

So what has this got to do with small businesses?  If you think about what Steve Jobs and his team did at Apple:-

  • They took a well-known product and made it different
  • They improve it and made it more reliable (no more crashing)
  • They developed a great brand and logo
  • They developed new complimentary products that were in an associated industry
  • They got people talking about their products
  • They charged twice as much as anyone else in the market

In truth, they did nothing that any small business could not do.  So why is this?  The truth is, the problem often lies with the owner of the business.  Most business owners don’t even think like Steve Jobs, or Walt Disney, or Richard Branson, let alone take action.  They are too busy working, to build a business that works and this is one of the biggest problems with most small businesses.

So what do you do if you own a business?  The first thing to do is to change the way you think.  Then you need to think about your business as though you were an external person and you would need to ask yourself a very powerful question.  How can we do this better than our competitors?  Do what better?  Everything!

Improving the numbers

As we all know “numbers are the currency of business” and that is also true of ‘marketing numbers’. As the old saying goes “you cannot manage what you do not measure”.

However, just knowing your numbers is not good enough.

Step 2 is called ‘IMPROVING THE NUMBERS’ and this is essential.

So what did May’s numbers look like?

  1. How many leads did you create?
  2. How many leads did you turn into sales?
  3. How many sales calls did you make?
  4. How many times did you ask for a referral or testimonial and how many did you get?
  5. How many people went to your website?
  6. What did you learn?
  7. How organised were you?

What about next month?

  1. What are you going to delegate?
  2. What are your three top goals for June?
  3. What areas of your business are you going to focus on improving in June?
  4. What new systems do you need to develop?
  5. What are you going to do to improve your numbers?

I hope these questions give you food for thought. If you want to discuss improving your numbers then call me on 01256 242 272, or use our website to book a meeting online.

Development of Business Skills

Marketing Training

Development of Business Skills…

I had a great day yesterday in the offices of Dan Bradbury.

It was great to spend the day away from the office working on the business and getting the opinion of someone outside of the business.  I think everyone should do this from time to time.

During the day we discussed the development of ‘business skills’.  The truth is that 99% of business owners have weaknesses in their business skills (including myself) and we need to identify and improve these skills.

 

These skills could include:

  • Leadership
  • Financial clarity
  • Marketing (or as we call it – lead generation)
  • Sales  (or as we call it – lead conversion)
  • Strategic planning
  • People management
  • Recruitment
  • HR
  • Health and safety

Or any number of other skills that you need to own and to manage a successful business.

The key is that as business owners we need to develop those skills, and if we don’t the lack of skill in any one of those areas can ‘bite us in the bum’ just at the wrong time and end our business.

Are you making the profit you want to?

Profit Marketing Advice and tips

Profit Marketing Advice and tips

If you are don’t make the amount of profit you want, then there are only two reasons.

  1. Your income is not high enough
  2. Your costs are two high

Therefore the real questions are:

  1. What are you going to do to reduce costs?
  2. What are you going to do to increase sales?

And the truth is:

  1. Reducing costs is the first step and so you need to do that first.
  2. What can you do to reduce your costs?
  3. However, the problem is – There is only so much you can save
  4. The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.

Want to increase your profit, then join The Prudent Marketer’s Private Practice.  Click here

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