What is the one change you can make to get more sales fast?
Answer: Change the words that you use.
Trying to write the copy that will go on our websites, emails, letters, brochures, blogs and others sales copy it difficult because we don’t know exactly what will work to convince people to give us their money in exchange for our products and services.
By changing the words in a headline, sub headline or general copy, I have literally increased email open rates, sales conversions, upsells, and much more – instantly. My biggest success was turning an advert that was not working into one that created 2 sales each of over £2,000,000 by changing the headline and it took me less than ten minutes to do it. The right words can really make a big difference.
I have increased my and my client’s conversions by 25%, 40%, even doubled the response rate – by changing the copy I used in my marketing. And I’ve done this over and over again.
So, if you’re getting ready to launch your new product, or service, or a new website, or even if you are starting a new business, and you’re stuck trying to work out what to say to get people to buy from you, then call us now on 01256 242 272.
Is your current level of skill good enough to get you to where you want your business to go?
I am assuming that you want your business to grow and that you run a business!
Let’s consider that you currently run a business that turns over £1,000,000 and you want to get to £10,000,000 (the numbers don’t really matter, but you want significant growth).
What is your current level of:
Is your level of skills and knowledge really good enough?
From a marketing perspective are you good enough at:
PPC Advertising on Google, Facebook, YouTube and LinkedIn (not to mention re-marketing)
If you are really committed to doing what is required to grow your business, then surely it makes obvious sense to improve your knowledge and skills in the very things that are going to help you to do so.
If you consider what Apple did to the computer market you must admit it was quite incredible. Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!
Last week I was in London and I went into Starbucks and out of the fifty people in there about twenty were using Apple Macs, another six were on iPads and there was not a ‘normal’ laptop in sight!
So what has this got to do with small businesses?If you think about what Steve Jobs and his team did at Apple:-
They took a well-known product and made it different
They improve it and made it more reliable (no more crashing)
They developed a great brand and logo
They developed new complimentary products that were in an associated industry
They got people talking about their products
They charged twice as much as anyone else in the market
In truth, they did nothing that any small business could not do.So why is this?The truth is, the problem often lies with the owner of the business.Most business owners don’t even think like Steve Jobs, or Walt Disney, or Richard Branson, let alone take action.They are too busy working, to build a business that works and this is one of the biggest problems with most small businesses.
So what do you do if you own a business?The first thing to do is to change the way you think.Then you need to think about your business as though you were an external person and you would need to ask yourself a very powerful question.How can we do this better than our competitors?Do what better?Everything!
I had a great day yesterday in the offices of Dan Bradbury.
It was great to spend the day away from the office working on the business and getting the opinion of someone outside of the business. I think everyone should do this from time to time.
During the day we discussed the development of ‘business skills’. The truth is that 99% of business owners have weaknesses in their business skills (including myself) and we need to identify and improve these skills.
These skills could include:
Marketing (or as we call it – lead generation)
Sales (or as we call it – lead conversion)
Health and safety
Or any number of other skills that you need to own and to manage a successful business.
The key is that as business owners we need to develop those skills, and if we don’t the lack of skill in any one of those areas can ‘bite us in the bum’ just at the wrong time and end our business.
I have been a big fan of Robert Cialdini and his six principles of persuasion for many years.
I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others. Influencing others isn’t luck or magic –
Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.
The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.
Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”
Below is a video of Cialdini’s six principles of persuasion.