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Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

Weekly check-ins

Welcome to the first weekly check-in. Weekly check-ins are basically a list of weekly thought provoking questions. Some questions you will get each week, whilst others will be new each week.

So here goes:

  1. How many leads did you create this week?
  2. How many leads did you turn into sales this week?
  3. How many sales calls did you make this week?
  4. How many times did you ask for a referral or testimonial and how many did you get?
  5. How many people went to your website this week?
  6. What did you learn this week?
  7. How organised were you this week?

What about next week?

  1. What are you going to delegate next week?
  2. What are your three top goals for next week?
  3. What areas of your business are you going to focus on improving this week?
  4. What new systems do you need to develop next week?

I hope these questions give you food for thought. If you want to share your answers with me then that would be very useful.

Sales training Basingstoke

Marketing Consultant

 

 

 

 

 

 

 

 

Today I spoke at the M3 Business Club which is a club for people who have lost their jobs and who are trying to get another one.

I did this out of my commitment to help others and my belief that ‘you can’t help someone else without helping yourself’.

I was talking to about fifty people on how to market themselves to get a job.

It struck me that getting a job is not unlike winning new business.  You need to be good at Marketing and Selling.

I also recently spoke to 100 business owners.  And I asked them a few questions, including:

  1. Are you responsible for sales – I got a 100% YES
  2. I then asked – are you directly responsible for selling – I got a 90% YES
  3. I then asked – Have you done any sales training in the past five years – I got a 2% YES.

I said so let me see if I have got this right.  You are paying someone who has not bothered to train themselves or the develop the skills that they need for five years.  Is that the case with you?

If so click here.

The first quarter of 2017 is almost over…

Get your balls in order

Business advice for small businesses

The first quarter of 2017 is just a few days away from ending and I have a few questions for you.

  1. What did you do in your marketing that worked?
  2. What did you do that didn’t work?
  3. What were your wins (big and small)?
  4. Did you get closer to achieving your goals or mission?

I am about to discuss this with my team and we are going to use those questions and using the answers to make sure we achieve our goals for 2017.

We are doing really well right now, but the one question that keeps me focussed is: 

“Did you get closer to achieving your ultimate goal or mission?  Did you get all your balls in line?”

How to do email marketing?

Marketing TrainingOne of the biggest mistakes I see a lot of businesses making is sending out “sales” emails over and over again.

It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.  

I’ve already talked about the importance of following up many times on my blog.  Yet, most people don’t follow up enough, or they abandon follow up altogether.

So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?

Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.

Want to Raise Your Game?  Call us on 01256 345 556.

Marketing Company in Basingstoke

digital marketing training

If you are looking for a Marketing Company in Basingstoke, then here are our top 7 tips to help you to find the right one?

  1. Find a Company who insists on the measurement of their and your marketing and sales results.
  2. Make sure you find a company who are not just about design if you want leads and sales!
  3. Make sure they are able to train you, mentoring you and do it for you.
  4. Marketing in 2017 and beyond is all about technology so ask them about their training and how they keep up to date with the on-going changes in the world of marketing.
  5. Make sure that your marketing company have a decent website and marketing materials themselves.  Do they practice what they preach?
  6. Find out what they think about Social Media and ask them if they win new business on it?
  7. Lastly, ask them for a list of all their testimonials from satisfied clients.  Being a marketing company they should have a significant number.

Want so ask us anything?  Call us on 01256 345 556.

We have just paid for 200 days of children’s education

B1G1

We have just paid for 200 days of education for children in Cambodia.  We do this as part of ‘The Steve Mills Foundation’. Every time someone:

  • Attends on of our workshops
  • Downloads one of our free reports
  • Connects with us on LinkedIn
  • Or buys anything from us, we pay for one day of education

We do this through an organisation called www.b1g1.com

We have also just donated £100 to Cancer Research UK.  This we do every time we get a referral that leads to business.  

Another great video by Will Smith

In this video, he talks about fear.

What does your business look like in terms of technology and marketing technology?

 Steve Mills - Part time Marketing director

Like it, or loath it, marketing technology is here to stay

And the extent to which you embrace, use and benefit from it may well be a direct reflection of how successful you and your business are now and in the future.

The fact is that technology is going to become more important in the future and will enable us as businesses and people to be:

  • Faster
  • More informed
  • Better at doing things
  • More informed
  • Etc

It is no longer acceptable to say “I don’t like technology”, or “I don’t understand it”.  You MUST embrace it and become outstandingly good at using it.

Questions for you to consider

On a scale of 1 to 10, with 10 being outstanding, how good are you and your business at using the following marketing technology:

  1. CRM systems
  2. Project management software
  3. Diary management
  4. email marketing software
  5. Financial management software
  6. Website management software like WordPress

Because if you are not really great, then this is no doubt costing you money and in my opinion, it is something that is missing in 90% of the people in businesses that I speak to.

Traction

Business Advice Uk | Green shoots

 

 

 

 

 

 

Shortly we will be launching a new workshop and marketing programme called ‘Traction’.  It is based on a fantastic book by the same name that I recently read.

The programme is based on six key business components, as follows:

  1. Letting go of the vine
  2. The vision
  3. People
  4. Data
  5. Issues
  6. Processes.

Look out for further details, or call 01256 345 556 in order to register your interest.

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