Archives for business advice

If…

If one of the top business owners in the world (for example, Richard Branson) took over your business and ran it for the next year and they only had the same amount of money, contacts and time as you had and they could not utilise their name.  Would he/she be more successful than you?

YES/NO

If you answered yes, then the questions for you to consider are:

  1. Why?
  2. What would they do differently?

Development of Business Skills

Marketing TrainingI had a great day yesterday in the offices of Dan Bradbury.

It was great to spend the day away from the office working on the business and getting the opinion of someone outside of the business.  I think everyone should do this from time to time.

During the day we discussed the development of ‘business skills’.  The truth is that 99% of business owners have weaknesses in their business skills (including myself) and we need to identify and improve these skills.

 

These skills could include:

  • Leadership
  • Financial clarity
  • Marketing (or as we call it – lead generation)
  • Sales  (or as we call it – lead conversion)
  • Strategic planning
  • People management
  • Recruitment
  • HR
  • Health and safety

Or any number of other skills that you need to own and to manage a successful business.

The key is that as business owners we need to develop those skills, and if we don’t the lack of skill in any one of those areas can ‘bite us in the bum’ just at the wrong time and end our business.

Are you making the profit you want to?

Profit Marketing Advice and tips

Profit Marketing Advice and tips

If you are don’t make the amount of profit you want, then there are only two reasons.

  1. Your income is not high enough
  2. Your costs are two high

Therefore the real questions are:

  1. What are you going to do to reduce costs?
  2. What are you going to do to increase sales?

And the truth is:

  1. Reducing costs is the first step and so you need to do that first.
  2. What can you do to reduce your costs?
  3. However, the problem is – There is only so much you can save
  4. The good news is that often increasing sales is unlimited and increasing sales is where all the real leverage is.

Want to increase your profit, then join The Prudent Marketer’s Private Practice.  Click here

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

Weekly check-ins

Welcome to the first weekly check-in. Weekly check-ins are basically a list of weekly thought provoking questions. Some questions you will get each week, whilst others will be new each week.

So here goes:

  1. How many leads did you create this week?
  2. How many leads did you turn into sales this week?
  3. How many sales calls did you make this week?
  4. How many times did you ask for a referral or testimonial and how many did you get?
  5. How many people went to your website this week?
  6. What did you learn this week?
  7. How organised were you this week?

What about next week?

  1. What are you going to delegate next week?
  2. What are your three top goals for next week?
  3. What areas of your business are you going to focus on improving this week?
  4. What new systems do you need to develop next week?

I hope these questions give you food for thought. If you want to share your answers with me then that would be very useful.

The three steps to success

The three steps to success

There are many versions of ‘the secret to success’. However, it makes common sense for me to know…

  1. Do I know my ONE most important thing for the year/month/ quarter?
  2. Do I know my number ONE biggest action today?
  3. Have I planned my ONE biggest thing for first thing in the morning?

EVERYONE is busy, the real question is “busy doing what?”

Everyone has the same number of hours in the day. So it’s not a question of having the time, it’s a question of managing your priorities and putting the most important things first.

Most people have a thousand excuses as to why the can’t follow the 3 steps above.

Most people don’t have what they want and will never achieve the success they desire.

I don’t think that’s a coincidence, do you?

So my question for you is quite simple. What’s your one thing today?

Have a productive day!

Steve Mills – The Prudent Marketer

P.S:

The book that inspired this blog post and one which is well worth reading is ‘The One Thing’ by Gary Keller.

The first quarter of 2017 is almost over…

Get your balls in order

Business advice for small businesses

The first quarter of 2017 is just a few days away from ending and I have a few questions for you.

  1. What did you do in your marketing that worked?
  2. What did you do that didn’t work?
  3. What were your wins (big and small)?
  4. Did you get closer to achieving your goals or mission?

I am about to discuss this with my team and we are going to use those questions and using the answers to make sure we achieve our goals for 2017.

We are doing really well right now, but the one question that keeps me focussed is: 

“Did you get closer to achieving your ultimate goal or mission?  Did you get all your balls in line?”

How to do email marketing?

Marketing TrainingOne of the biggest mistakes I see a lot of businesses making is sending out “sales” emails over and over again.

It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.  

I’ve already talked about the importance of following up many times on my blog.  Yet, most people don’t follow up enough, or they abandon follow up altogether.

So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?

Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.

Want to Raise Your Game?  Call us on 01256 345 556.

Marketing Company in Basingstoke

digital marketing training

If you are looking for a Marketing Company in Basingstoke, then here are our top 7 tips to help you to find the right one?

  1. Find a Company who insists on the measurement of their and your marketing and sales results.
  2. Make sure you find a company who are not just about design if you want leads and sales!
  3. Make sure they are able to train you, mentoring you and do it for you.
  4. Marketing in 2017 and beyond is all about technology so ask them about their training and how they keep up to date with the on-going changes in the world of marketing.
  5. Make sure that your marketing company have a decent website and marketing materials themselves.  Do they practice what they preach?
  6. Find out what they think about Social Media and ask them if they win new business on it?
  7. Lastly, ask them for a list of all their testimonials from satisfied clients.  Being a marketing company they should have a significant number.

Want so ask us anything?  Call us on 01256 345 556.

Another great video by Will Smith

In this video, he talks about fear.

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