Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.
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