Today I spoke at the M3 Business Club which is a club for people who have lost their jobs and who are trying to get another one.
I did this out of my commitment to help others and my belief that ‘you can’t help someone else without helping yourself’.
I was talking to about fifty people on how to market themselves to get a job.
It struck me that getting a job is not unlike winning new business. You need to be good at Marketing and Selling.
I also recently spoke to 100 business owners. And I asked them a few questions, including:
- Are you responsible for sales – I got a 100% YES
- I then asked – are you directly responsible for selling – I got a 90% YES
- I then asked – Have you done any sales training in the past five years – I got a 2% YES.
I said so let me see if I have got this right. You are paying someone who has not bothered to train themselves or the develop the skills that they need for five years. Is that the case with you?
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