What does your business look like in terms of technology and marketing technology?

 Steve Mills - Part time Marketing director

Like it, or loath it, marketing technology is here to stay

And the extent to which you embrace, use and benefit from it may well be a direct reflection of how successful you and your business are now and in the future.

The fact is that technology is going to become more important in the future and will enable us as businesses and people to be:

  • Faster
  • More informed
  • Better at doing things
  • More informed
  • Etc

It is no longer acceptable to say “I don’t like technology”, or “I don’t understand it”.  You MUST embrace it and become outstandingly good at using it.

Questions for you to consider

On a scale of 1 to 10, with 10 being outstanding, how good are you and your business at using the following marketing technology:

  1. CRM systems
  2. Project management software
  3. Diary management
  4. email marketing software
  5. Financial management software
  6. Website management software like WordPress

Because if you are not really great, then this is no doubt costing you money and in my opinion, it is something that is missing in 90% of the people in businesses that I speak to.

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