Marketing advice for small businesses

Marketing advice for small businessesHow to write a case study

“What other people say about you is far more important than what you say about yourself”. Brian Tracey

This being the case, having a case-study, or better still several case-studies should be a important part of your Marketing.

In 2015, these case-studies might be in the form of a:





  • Video case study
  • LinkedIn Pulse article
  • Blog
  • Webpage
  • Paper based service sheet

Or, all of the above!  Whatever the medium you use, the key is always taking action and getting the work done. 95% of the businesses that we meet do not have case studies.

So make a start, and in this blog there is a great lay out for each and every case study. Not got the time? Call us on 01256 345 556 and get our professional copy writer, to write a case study for you.

How to Lay Out Your Case Study

When it comes time to take all of the information you’ve collected and actually turn it into something, it’s easy to feel overwhelmed.

Where should you start? What should you include? What’s the best way to structure it?

To help you get a handle on the layout, we recommend focusing on building out the following six sections:

Section 1 – Title: Keep it short. Focus on highlighting the most compelling accomplishment.

Section 2 – Executive Summary: This should be a 2-4 sentence summary of the entire story. You’ll want to follow it with 2-3 bullet points that display metrics showcasing success.

Section 3 – About: This serves as an introduction to the person or company and can be pulled from their LinkedIn profile or website.

Section 4 – Challenges: This section should include 2-3 paragraphs describing the customer’s challenges prior to using your product or service, as well as the goals that they set out to achieve.

Section 5 – How You Helped: This section should include 2-3 paragraphs that focus on describing how your product or service provided a solution to their problem.

Section 5 – Their Results: This section should include 2-3 paragraphs that prove how your product or service specifically impacted the person or company and helped them achieve their goals. Include numbers to quantify your contributions.

Section 6 – Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of sections above, as well as a visual that supports the story you are telling.


Take action and get your own case studies out there creating leads for you. Need help, then call us on 01256 345 556.

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