Marketing advice for small businesses

Steve Mills - Marketing advice‘Test Your Headlines’.

What do I mean?  I have helped businesses make hundreds of thousands of pounds of additional profit by testing and changing their headlines.

What is a headline?  In an advertising sense it is the ‘advert for the advert’.  In other words the first thing people read on your advert which makes them decide to either read your advert, or move on.

On the telephone when speaking to a potential new client it is the first thing you say to them.  In a retail shop it is the sign outside, or in your shop window, or on your cars.  On a leaflet, brochure, e-mail campaign, or website it is the first thing people read normally at the top of your page.  When you meet someone in a networking environment it is the first thing you say, the way you shake hands and the way you look, gesture and make eye contact.

By testing headlines you can increase response easily by 10% and in any cases by over 500%.

What’s it cost?  Normally, nothing other than a little time and effort.

The question to ask that will help you to grow your business is a very simple one.  How can we improve….?

Obviously if you need any help with this we would be more than happy to help.  Just give me a call on 0118 930 5700.


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