In advertising today, more businesses are taking the route of video marketing. This is simply because people nowadays seem to have less and less time in their hands. Before, a person would take the time to sit down and read the newspaper for news and ads that they need. Today, this is no longer the case because of the many other forms of media used for socialising, advertising and keeping up to date with the latest events. Let’s just say that social media, even when just scanning your social network, could take a lot of time and attention.
Businesses are taking advantage of the impact of social media on business in Berkshire in the form of video marketing. It is short and concise and could contain a ton of information.
How Video Marketing Impacts Social Media Marketing for Businesses
Most people, when reading articles, especially marketing spiels, don’t really read the whole article. What they do is just read the beginning, probably scan the headings and then jump to the end. You may be even guilty of this. The problem is that reading materials tend to be too plain and boring for many people whose attention spans are quite short.
This is often the problem nowadays. While there are few whose attention spans are really short, most people develop a short attention span because of so many distractions all around.
For a business in Berkshire that needs to market their products and services, the marketing advertisement should be short and interesting. This is where video marketing comes in.
YouTube is currently the biggest site for streaming videos. There are millions of videos and millions of users who watch videos every day. Businesses are also seeing a lot of potential in using YouTube as part of their marketing needs.
What people want, is to see a face behind the brand and businesses can do this through the use of video marketing. To have a successful video marketing campaign and to make an impact of social media on business in Berkshire, create a video that does not necessarily sell a product. Instead, come up with something interesting and definitely memorable.
Remember that people don’t like hard selling and doing this could diminish the value of your video. Therefore, try to be as creative as possible with your videos and make sure that it will gain the interest of those who are watching them.
Steve Mills has a marketing programme that would be perfect for small businesses in Berkshire. find out more about The Prudent Marketers Social Media Management.
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