It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.
I’ve already talked about the importance of following up many times on my blog. Yet, most people don’t follow up enough, or they abandon follow up altogether.
So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?
Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.
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