How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?
You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.
The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted. However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.
Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.
In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.
What is the future for marketing? Where is it going to change?
Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.
The main reason for me knowing about these changes is that they are already happening.
Here they are:
There is going to be an increase in the importance of the use of marketing to mobile phones. Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too. I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile. So we need to be good at marketing to mobile phones
The second big change is the use of video is going to increase. The use of video is already really important, but in the future, it is only going to increase. We can be far more persuasive, focused and powerful on video. In my opinion, websites are going to look more like TV stations. You only need to look at some of the statistics around YouTube to know how popular watching video is.
Why not attend our half day workshop to find out if this event is for you?
The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.
Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it. You may not have the budget, or the time to learn how to use it.
But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016. Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break. Infusionsoft will help you to automate your businesses marketing and follow up. It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.
Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services? Wouldn’t it be fantastic to advertise only to people who are on your database?
And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?
In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors. So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.
A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.
Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme
Knowing about SEO is so time sensitive because it changes at least every few months. Keeping up to date is therefore a constant battle. Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.
During the past week I learned several new key skills for Google SEO. Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.
One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:
The bottom line is:
Google likes websites and companies that like and use Google.