Business Growth Advice

Business Growth UK – The Dissiplined Persuit of less

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Business Advice UK | Tony Robbins is coming to UK

Looking to grow your business?

You need to watch this great video by Tony Robbins. Tony is running a workshop in the UK in May and I can strongly recommend it!

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Email marketing training and advice Berkshire

email marketing training

Are you using email marketing to:

  • Grow your business
  • Keep in touch with clients
  • Undertake client and prospect surveys
  • To create no cost and low cost leads all day long?

If not why not? People often ask me – Why do I send so many e-mails out? The answer is – because it works and I rarely send an email out without winning new business. I have a database of over 60,000 who all know me and an average email open rate of about 25%.

Email marketing is still one of the best forms of marketing on the plannet and if you are not doing it, or if you are not getting results, or creating sales and leads from email marketing, then you need to attend this workshop.

On 29th January 2015, I am running a one day workshop on how to create and abundance of leads through email marketing. This workshop is new and it is going to cover my latest ideas and concepts in email marketing in 2015.

During the workshop I will cover:

  • Building your list
  • Increasing your open and click through rates
  • Reducing your unsubscribes
  • Opting in Inbound marketing
  • Defining your target market
  • Which email systems to use
  • Writing effective copy
  • Use of video emailing
  • Improving open, click through and enquiry rates
  • Use of pictures
  • Plain text v html
  • Using survey monkey
  • Writing an effective headline to improve open rates
  • Creating links and driving traffic to your website, or blog
  • Creating landing pages.

Download my free ebook | A salesforce of Thousands

Marketing advice for small businessesDownload The Salesforce of Thousands free e-book

How to double your business in 12 months using…  A Salesforce of Thousands

How can you get thousands of people to promote your business for free?

There are many ways to grow your busines,s but which one, or ones are best for your business?

One thing for sure is that unless you have millions of pounds to throw at your marketing, then you better do it PRUDENTLY.


  • Get thousands of people to recommend you
  • Get even more to give you testimonials
  • Get other people to do your marketing through Join Venture partners
  • Win more business on Social Media
  • Create leads all day long from networking.

Go on then, take action and sign up using the button below.  The e-book will be with you soon.


How Video Marketing Impacts Social Media Marketing for Businesses in Berkshire

using video to grow your businessIn advertising today, more businesses are taking the route of video marketing. This is simply because people nowadays seem to have less and less time in their hands. Before, a person would take the time to sit down and read the newspaper for news and ads that they need. Today, this is no longer the case because of the many other forms of media used for socialising, advertising and keeping up to date with the latest events. Let’s just say that social media, even when just scanning your social network, could take a lot of time and attention.

Businesses are taking advantage of the impact of social media on business in Berkshire in the form of video marketing. It is short and concise and could contain a ton of information.  

How Video Marketing Impacts Social Media Marketing for Businesses

Most people, when reading articles, especially marketing spiels, don’t really read the whole article. What they do is just read the beginning, probably scan the headings and then jump to the end. You may be even guilty of this. The problem is that reading materials tend to be too plain and boring for many people whose attention spans are quite short.

This is often the problem nowadays. While there are few whose attention spans are really short, most people develop a short attention span because of so many distractions all around.

For a business in Berkshire that needs to market their products and services, the marketing advertisement should be short and interesting. This is where video marketing comes in.

YouTube is currently the biggest site for streaming videos. There are millions of videos and millions of users who watch videos every day. Businesses are also seeing a lot of potential in using YouTube as part of their marketing needs.

What people want, is to see a face behind the brand and businesses can do this through the use of video marketing. To have a successful video marketing campaign and to make an impact of social media on business in Berkshire, create a video that does not necessarily sell a product. Instead, come up with something interesting and definitely memorable. 

Remember that people don’t like hard selling and doing this could diminish the value of your video. Therefore, try to be as creative as possible with your videos and make sure that it will gain the interest of those who are watching them.

Steve Mills has a marketing programme that would be perfect for small businesses in Berkshire. find out more about The Prudent Marketers Social Media Management.


Improving your CRO

Your CRO is your Conversion Rate Optimisation.

How many people go to your website and do not buy?  If your website is average, then that figure is 99%.  In other words on average only 1% of website visitors actually buy, or make an enquiry.  It is therefore essential, that you focus on improving your CRO.  In other words, the process of winning more leads from your website, without getting more people to your website and it is a single biggest weakness with most websites.

If you are using Google PPC Advertising this is even more important because you are paying for this traffic.  In this short video I will explain just some of the things that you can do to improve your conversion rate.

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If you want to learn more about Internet based marketing and how your business can increase:

1. The number of people who visit your website

2. The number of those visitors who buy your products and services

Then simply  Click here

The Greatest Secret Ever by Tony Robbins…

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Great video by Tony Robbins.  Very inspiring!  What are your limiting beliefs about growing your business?


Marketing Advice | How to use Prudent Marketing to grow your SME

Steve Mills – The Prudent Marketer being interviewed on Business Connections Live.  Business Connections Live is an online TV programme for business owners.  It appears every Wednesday at 7pm.  To watch past episodes go to

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Business Connections Live

Steve Mills - Marketing adviceI am pleased to let you know, that I will again, be appearing on Business Connections Live on-line TV show on Wednesday 15th January 2014, at 7pm.

To listen to the show live click Business Connections Live.

During the one hour interview I will be talking about being prudent with your marketing budget, and how to get ‘more bang for your buck’.

This really is a must for any small business owners, or someone responsible for marketing.


The definition of insanity

Steve Mills - Marketing AdviceIt is often said that the definition of insanity is doing the same thing again and again and expecting a different result!

And yet – I meet business owners every day who do just that.  They tell me that they:

  • Don’t have the time to marketing themselves
  • They believe that networking is the key (a self limiting belief)
  • They don’t understand the modern marketing technology
  • They are marketing themselves in the same way that they did 10 years ago
  • They complain about wasting money

The truth of the matter is that if you want to grow your business you MUST change your marketing approach.  Why?  Because it is not working!  If it was you would already be successful.  So you must learn:

The six skills of Prudent Marketing success

Skill No.1 – Understanding your numbers – This is all about the measurement of your sales and marketing numbers

Skill No.2 – Scoreboard – This is all about improving your numbers ‘Raising your Game’ and getting a better return on your marketing investment

Skill No.3 – New skill development – This tactic is about developing new income streams

Skill No.4 – Playing at home – Is the development of quality relationships with your current clients to create ‘Raving Fans’

Skill No.5 – Maximisation – How to get more out of the many Marketing without Money strategies

Skill No.6 – Coaching for the future – Is the development of outstanding, online marketing strategies and systems.

For further information go to Prudent Marketing Advice.

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