Business Growth Advice

Website Marketing Advice

Website Marketing Advice

Business growth advice

Marketing Training‘The knowledge which got you where you are may not get you to where you want to go’.

What do I mean?  Very simply, if you want to improve your business, your sales, your marketing and your income you have to get some business growth advice and you need to learn more. 

So the question is – how valuable is knowledge?  Well I am sorry to have to tell you that learning alone is a total waste of time. 

What do I mean?  I mean that learning without action is a total waste of time, money and effort.  It is the application of learning that makes the difference.  One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning?  No, it means that you need to use what you learned to improve your business.  Ask yourself the following:

  • What was the last business book you read?
  • How many business books do you read per year?
  • How many sales courses have you attended?
  • What is your knowledge of blogging and on-line network marketing?
  • Which successful businesses, or business people have you studied?

Mmmm!  Something to think about!

“Knowledge is not the secret of success.  Most people know what to do, but they don’t do what they know!”

Anthony Robbins

“Success comes down to taking the necessary action”.

Donald Trump

The question to ask yourself in order to help you to grow your business is a very simple one.  How can you make yourself better….?

Give me a call if you want to know about the £1,000 training grants available for you use to grow your business.

Business Coaching UK

Marketing Advice and tips







Business Coaching UK – 90% of Marketing does not work

I have failed many times in marketing; to be honest I have probably made more mistakes than most.  However, in this process of finding out what does not work, I have also found out what does work – and, believe it or not, in my opinion 90%+ of Marketing undertaken by small businesses does not work.


It is a bit like trying to lose weight.  We give it a go for a month or two and because we don’t get results straight away we give up.  I often hear small business owners making sweeping statements like:

  • Email marketing does not work in our industry
  • Our website is a brochure site
  • PPC advertising is a waste of money
  • Facebook is not for business
  • I don’t win leads on LinkedIn.  I just use it to connect with people
  • etc, etc

The truth is that all these things work some of the time, but most small business owners try to implement these strategies without any training, or understanding of these modern marketing methods.

To clarify

It is not that the above marketing does not work; rather, it is that it was done in a way that did not work.

Here is the truth

“It is not that you are doing the wrong marketing.  It is that you are doing the right marketing, in the wrong way.”

Steve Mills

So, the keys to your successful marketing are:

  1. Keep going.  Be consistent and don’t give in too early.
  2. Change your approach.  If your marketing is not producing the results you want then something is wrong.  Test different headlines, copy, offers, target market, use of video, pictures, etc.
  3. Measure what is working and what is not.
  4. Marketing in 2015 is not as simple as it once was.  Any fool can place an advert in the Yellow Pages, but most people do not understand modern digital methods, so you need to undertake training, or get advice in this.

Need help?  Call The Prudent Marketing Team on 01256 345556.

Here’s a quick way to double your business in 12 months

Marketing Advice and tips







Here is a tip that will double your business in 12 months.

Let’s say that you have a database of 1,000 prospects.  You e-mail to them once per month, or (12 times pa) and your average sales per campaign are 10 x £1,000 per sale and so you turn-over £120,000.

How could you use this information to double your business?

1. You could work on growing your database of prospects, from networking, LinkedIn, your Website, JV Relationships, PPC ADvertising, Re-targeting and Social Media websites like Facebook, Twitter, etc.  If you doubled your database to 2,000 names, that should double your leads and your business

2. Second, you could double the number of emails that you send out by sending one out every two weeks, instead of monthly.  That could also double your business in 12 months too

3. Third, you could segments your database and start sending out emails in a more targeted manor.  That would probably increase sales by 10% to 25%

4. Forth, you could double your current open rates from let’s say 10% to 20%.  By getting twice as many people to read your e-mail, you should get twice as many sales.  So, start testing different headlines, copy, pictures, videos etc

5. Fifth, you could add a video to the email, or landing page.  That should improve your numbers again

6. Sixth, you could add pictures, testimonials, improve the copy, or call to action and that could easily double sales

7. Seventh, you could follow up quicker, better, more often and with technology you can follow up the people who have clicked through to your website, followed by those who have opened the email and read it.

What is my point?

My point is that so often it is not that you are doing the wrong thing.  It is that you are…

Doing the right thing, wrong

Want to stop doing the right thing, wrong?  Click here

Karen Froude joins The Prudent Marketing Company

Karen Froude – has joined The Prudent Marketing Company as a Marketing & PR Consultant.  Karen has worked in Marketing and PR roles within the insurance industry for more than 20 years in International Healthcare Insurance, Travel Insurance, General Insurance Pensions and Investments. Previous employers include Bupa International, Legal & General and Zurich UK. Her skills are broad and diverse and include all aspects of marketing strategy and communications.


Campaign and Project Management

   Produced the first ever Bupa International Corporate Video – filmed in four international destinations.

   Developed, designed and launched the ability to buy medical policies online for Bupa International.

   Twice researched, wrote and submitted Bupa International’s entry for the Queen’s Award for Export Achievement – winning both times in 1999 and 2005.

   Launched a low cost, high ROI, Member Get Member campaign for Bupa International.

Branding and Creative

   Changed the ‘look and feel’ of the Bupa International brand across all printed literature, advertisements (on and offline) and website.

   Designed and launched 3 secure Bupa International web portals for their intermediaries, individuals and corporate customers.

Customer Relationship Management and Retention

   Produced the first quarterly newsletter (HTML and Print) for Lifecare International.

   Designed and distributed the first customer questionnaire for Lifecare International’s customers in Kenya.

Event Management and Sponsorship

   Organised 7 Bupa International staff Summer Balls for 400+ people.

   Was chosen to represent Bupa International in the Bupa Group sponsorship team for the 2002 Commonwealth Games in Manchester, and managed the sponsorship of The Sussex Cricket Club for Legal & General and The Rugby Sevens in Hong Kong for Bupa International.


   Changed all written communication for Bupa International including literature, web content, and     customer correspondence into new plain English ‘easy to understand’ wording.

Agency and Stakeholder Management

   Worked with and managed the relationship of several full service marketing agencies including Ogilvy and Mather (London), Designate (Brighton), WFCA (Tunbridge Wells) plus the PR agencies of Fishburn & Hedges (London) and RPPR (London).  This included managing two contract tender processes.

   Influenced the Bupa International Management Team to change to single age pricing bands for customers.

Public Relations

   Successfully managed The Media after the collapse of Lehman’s Bank by limiting the negativity concerning Legal & General investments.

   Increased the volume of positive coverage/cuttings month on month throughout 2008/9 for Legal & General Savings Division (Investments and Pensions).

   Managed the Media when Zurich UK were fined by the Financial Services Authority regarding customer data loss in 2010.

Marketing Company Hampshire – The 7 reasons why your website does not work

Marketing Advice

Marketing Company Hampshire | The 7 reasons why your website is not performing

No.1 – Not getting found on search engines.

Having a nice looking website means nothing if it does not get traffic! Yet every day business owners say to me “Our website does not win us any business and so we are getting it re-designed”.  How stupid!

These people end up with a better looking website, that still wins no business!  You have got to Search Engine Optimise (SEO) your website, so that it gets found on Google.

Two questions

  1. Do you think that people are going onto Google and searching for what you do?
  2. Are these people finding you, or your competitors?

No.2 – Relying solely on search engines

If you pay to get your website optimised and it appears to get your business found on Google, then that is great, but what happens when Google decides to change the criteria it uses to rank websites (like it did on 14th April 2015)? Now your website is no longer on the first page on Google, along with you losing the £100,000 per month you were making from your website.  Why?  Because no one can find your business on it any more.

It is better therefore to have multiple streams of income, or in this case multiple ways of driving traffic to your website, including:

  • Search engine optimisation
  • PPC Advertising
  • Banner advertising
  • Email marketing
  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Blogging
  • Etc

How effective are you at driving traffic to your business?

No.3 – Not using Google analytics

If you do not use Google Analytics, then how do you know what is working and what is not?  The truth is that most people say to me – “I think it is installed on our website, but I am not sure”.  Others tell me – “Yes we look at it once per month to see how many people look at our website, but we don’t use it to grow our business”.

No. 4 – Your website is unclear and cluttered

So many of the websites that I see are too cluttered.  They often have ten calls to action and fifty things people can click on, and that is just on their home page.  As yourself – What is the primary purpose of this page?  What do you want people to do as a result of visiting this page?

No.5 – Poor conversion of traffic

People occasionally tell me that they get 20,000 people to their website in an hour, day, week, month, or year.  When I ask them how many leads that creates, they either have no clue, or they look very sheepish and say something like, three per month.  What ever your conversion rate is right now, it is not good enough and you should be working at improving it.

No.6 – Poor page structure and CTA

What is the CTA (call to action) on each page of your website?  Do you have enquiry forms, sign up forms, special offers, or incentives.  Are you offering something for free in order to get contact names, company name, tel number and email address?  Are you following these people up?

No.7 Poor design

I have left this until last as it is probably the least important.  It is also the area that most people focus upon if their website is not working, and this is totally the wrong thing to do.  I have seen really poorly designed websites that pull in lots of business and I have seen lovely designed ones that create no leads.  The worst example of this was a lady who attended one of my workshops.  Her company had spent £50,000+ on a new website and six months later the site had produced zero leads.  When I asked her how much she had spent on Marketing the site, her reply was nothing at all.


Basingstoke Business Exhibition

Marketing tips clockIts Time to meet The Prudent Marketing Company at the 2015 Basingstoke Business Expo!

The Prudent Marketing Company will be joining over 50 other exhibitors at the Basingstoke Business Expo, On 16 July, from 10.00am – 3.00pm at The Apollo Hotel in Basingstoke on Stand 31.

This is Basingstoke’s largest business exhibition and networking event, where established businesses and start up companies across Basingstoke are invited to attend.

This is the fourth annual business exhibition, which is being organised to bring businesses together to network and forge new business partnerships.

With a variety of local service providers, motivational keynote speakers, speed networking and over 450 visitors, this is your chance to attend the region’s largest business show to help Basingstoke businesses grow and prosper in 2015!

Steve Mills and The Prudent Marketing Company will be available on the day to discuss your Business Growth, Sales and Marketing questions.

We offer 3 Prudent Marketing Options:

  • Train You (Variety of Training options such as LinkedIn and Prudent Marketing Mastery)
  • With You (Coaching and Mentoring e.g. Business Growth Service)
  • For You (Marketing Services such as Social Media management)

So, we look forward to seeing you on the day!

Call us on 01256 34556 if you want to pre-book an appointment to talk to one of our team.

Marketing advice for your website

The most important part of your website

The most important part of a website is the home page and specifically the ‘above the fold part’, this is the bit your prospects can see before they scroll down.

The question is – Do you have one of those websites that has a big photo, or graphic at the top of the homepage of your website?  Or perhaps you have one that rotates round, showing several nice pictures

This small indiscretion is costing you money every day – 365 days per year…  The truth is that a big picture on your homepage looks nice – but is it effective in terms of Marketing and Sales?

The fact is that it reduces leads and sales.  This type of graphic is very popular and also very costly.  It often dominates the most important part of your website and whilst it looks good, it also costs you in lost sales.

Believe it or not – it’s a complete and utter waste of space!

This is just one of literally hundreds of essential Marketing facts that you will learn on my 12 month Marketing Masterclass, starting in July 2015.

For further details, click on the box below:

12 Month Marketing Masterclass Programme
Ask yourself some very powerful questions:

  1. How many leads are you currently creating on your website?
  2. What do you need to do in order to improve this number?
  3. What is the one action that you want someone to take when they visit your websites home page?
  4. What can you do to increase your ‘conversion rate optimisation’ of each page on your website?

Again these are just a few of the question we will be answering on the 12 monthy Marketing Masterclass Programme for small businesses starting in July 2015.

Are you booked in yet?

12 Month Marketing Masterclass Programme

Marketing Advice for small business

Are you serious about growing your business?

Importantly – Are you willing to take the agreed action to do so?

If the answer to these questions is YES, then we should speak. I’ve set aside some time for us to do so, on a one to one basis. During that time, I’ll evaluate your sales and marketing and work with you collaboratively to create an immediately actionable plan to increase your sales and profits.

There is no charge for this and there’s no catch. If you enjoy the conversation and get value from it, we can discuss you being part of my Prudent Marketing Academy, or us working together, for a longer term.  If we decide to work together, then our aim will be to create a 10 to 100 times return on investment for you.

After our meeting, you will have some great ideas to grow your business. Or, perhaps we will start working together to grow your business. Either way, I promise you, there will be no hard selling.

Click this link and enter your details on the form and I will ask Britta (my PA) to set up a convenient time for us to meet.

What have you got to lose? Sign up NOW…

Warm regards,

Steve Mills – The Prudent Marketer

01256 345 556

Spring Marketing Training Programme

Please find below our Spring Training Programme options which you may find of interest, if you are serious about growing your business and…

  • Increasing leads
  • Converting more leads into sales
  • Driving traffic to your website
  • Improving the effectiveness of your current marketing.

For further details click on one of the links below, or call us on 01256 345 556. Alternatively, if you want to try us out, you could attend one of our preview events by simply clicking on the button below:

Forthcoming events


The PPC Revolution

Pay Per Click Advertising is probably the biggest thing to happen to Marketing since the Internet.  The problem is most people find it complicated and so don’t use it and therefore lose money every day in lost leads and sales.

To learn the secret of PPC advertising attend our workshop on 20th May 2015.  For further details click here


How to produce winning tenders 

What success have you had when responding to tenders?  Are you missing out on business because you don’t know where to look?  Do you work through the night when writing proposals and trawling through tender questions? Or do you need to register on preferred supplier’s lists?  Then you need to know how this process works.

To learn the secret of successful tendering and winning bids you need to attend our workshop being held on 11th June 2015.  For further details click here.


Twelve month Sales & Marketing Masterclass

Are you ready to take your business forward?  Are you willing to take action?  

If so, then our 12 month Marketing Masterclass is for you.  In this programme you will learn everything you need to double the size of your business by the end of the 12 months.

For details and further information, please click here.

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