Business Growth Advice

Marketing Consultant – Your most important marketing

I was talking this week with my good freind Bob Harper

Bob and I were talking this week about company names. When Bob said someing very profound:

“you don’t want to create a company name that is easy to remember, you want to create one which is imposibble to forget”

I though wow! What a great thought. I have has a ‘bee in my bonet’ for years about company names. Especially the ones with initials. Names like:

MFB Associates
SGB & Co
RFG Ltd
BG Group Ltd

What do these companies do? I have no idea and neither do their potential customers.

I like names that clearly state what a company does like:

Howard Holt Health Insurance
Steve Mills Marketing
Cleaver Property Management
Office World

I know what these companies do, or I have at least a fairly good idea.

Ok there are many exceptions to this rule:

IBM
RAC

To name two of them. But in my opinion unless you are going to invest £200million in brand recognition, then you need to be very careful about the name you choose for your business.

Join me at my next Business Accelerator Group Meeting

And discover why blogging is essential to all businesses. Click Business Growth Advice for details.

The Social Media Training Masterclass

The date of the masterclass is growing closer and closer and I am really looking forward to it.

I am personnaly excited to be working with Frank Furness and learning how Frank got 2.2 million people to his YouTube Video’s (yes he really did!! Take a look at his stats on his YouTube page).

I am also looking forward to sharing my thoughts on linking your Social Media sites together and your strategy in general, together with specific information regarding LinkedIn, Facebook and Twitter.

We have just a few places left on 23rd June and they are going fast, so take action and commit to a day to work on your business.

What you do operationally will not make you successful

What you do operationally will not make you successful. What you do from a sales and marketing point of view will.

But most SME business owners go to work every day operationally in their business and achieve very little, make no money and go bust far too often.

The parable of the tiny Frog. A lesson for us all.

This was sent to me by my son’s new Martial Arts Teacher. I have also listened to Peter Thomson tell a simular story.

It is such a great story. Enjoy!

“We must stand guard at the doorway of our minds.”

The tiny frog

Once upon a time there was a bunch of tiny frogs…. who arranged a climbing competition. The goal was to reach the top of a very high tower.

A big crowd had gathered around the tower to see the race and cheer on thecontestants. The race began….

Honestly: No one in the crowd really believed that the tiny frogs would reach the top of the tower. You heard statements such as: “Oh, way too difficult!!” “They will never make it to the top.” “Not a chance that they will succeed.” “The tower is too high!”

The tiny frogs began collapsing. One by one….Except for those, who kept a fresh tempo and kept climbing higher and higher..

The crowd continued to yell, ”It is too difficult!!! No one will make it!” More tiny frogs got tired and gave up….

But one continued higher and higher and higher….This one wouldn’t give up!

At the end everyone else had given up climbing the tower. Except for the one tiny frog who, after a big effort, was the only one who reached the top!

All of the other tiny frogs naturally wanted to know how this one frog managed to do it. A contestant asked the tiny frog how he had found the strength to succeed and reach the goal!

It turned out…. the winner was deaf. The wisdom of this story is: Never listen to other people’s tendencies to be negative or pessimistic…. They take your most wonderful dreams and wishes away from you if you let them– the ones you have in your heart!

Be deaf to the people that tell you that you cannot fulfil your dreams, goals and aspirations.

……..Author Unknown…….

Social Media Masterclass on 24th June

Checkout the Social Media Masterclass I am running with Frank Furness. Frank got 2.2 million people to his YouTube Video’s. you are going to learn how and that is just the start!

The Truth about small businesses

What you do operationally will not make you successful. What you do from a sales and marketing point of view will.

But most SME business owners go to work every day operationally in their business and achieve very little, make no money and go bust far too often.

Marketing with the Blindfold off

Marketing is the ‘lifeblood’ of all successful businesses and ineffective marketing costs British Businesses millions of pounds every year.

Below are forty questions to help you to become more effective in your marketing.

1. Do you have a specific marketing budget, with specific targets?

2. Do you know how many enquiries come into your business each month?

3. Do you know specifically where these leads are coming from?

4. Do you know what percentage of these leads you manage to convert?

5. Do you know how much it costs you to win a new customer?

6. Do you know how much on average a customer is worth to you once you get them on board?

7. Do you employ strategies to get your current customers to buy from you more often?

8. Do you employ strategies to get your current customers to buy more from you each and every time they purchase from you?

9. Do you test the different aspects of your advertising in order to increase your response rates?

10. Have you tried pay per click advertising as part of your on-line marketing?

11. Have you tested the different elements of your direct mail campaigns in order to increase the number of enquiries you receive?

12. Do you win editorial in your local newspaper on a regular basis?

13. Are you and your team trained in the latest sales techniques in order ensure you close the maximum amount of sales from your marketing budget?

14. Is your pricing strategy correct, or could altering your price increase your income generation

15. Do you ever mystery shop your competitors?

16. When was the last time you looked at your corporate brand?

17. Have you used ‘blogging’ to increase hits on your website?

18. Do you use e-mail marketing on a regular basis?

19. Do you have at least six systems for winning business from referral?

20. Do you have a written sales & marketing strategy?

21. Have you tested using a telesales company and if so how well did it go?

22. Do you consistently will business from your website, or it is just another cost?

23. Do you have at least ten online systems for marketing your website and winning sales?

24. Do you have a newsletter?

25. Do your business cards clearly explain what you do?

26. Do you attend networking events on a regular basis?

27. Do you win business by attending these events?

28. Do you contact your customers to ask them for letters of testimonial?

29. Do you use your letters of testimonial in the marketing?

30. Do you have any strategic partnerships with other businesses who serve a similar market to yourself?

31. Do you go back to your past customers, and people who enquire about your services on a regular basis?

32. When someone enquires about what you do, do you have a system to get their details, contact them to follow up?

33. Have you tested the use of pictures within your marketing?

34. On a scale of 1 to 10 how good would you rate your current marketing to be?

35. Does your website gather the names of the people who visit in order to build your database of contacts?

36. How effective are you at cross selling your product or services to your current customers?

37. When was the last time you benchmarked your business against your competition?

38. Have you ever considered externalising your marketing to a company who have years of experience in making significant income for our clients?

39. Have you trained yourself in marketing?

40. Are you going you do anything as a result of reading this list and realising that you are not even starting to optimise your true marketing potential? If so contact Steve Mills on 0118 930 5700, or e-mail him at steve@max-marketing.co.uk

A video from my new on-line LinkedIn Training Programme

Goals


Henley Management School – The home of Steve’s IFA Training Course

People without goals are condemed to spend their lives working for people who do.

A great statement from Brian Tracey

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