Business Growth Advice

Sales and Marketing Training Basingstoke

Marketing Training

Steve Mills Internet Marketing Masterclass Dubai

Sales and Marketing Training from the Prudent Marketing Company

Just a short note to update you on our forthcoming cutting edge Sales and Marketing Training.

Our forthcoming programme includes:

  • How to use LinkedIn to grow your business (Learn how to create new leads for your business)
  • Sales Training – How to turn more leads into sales.

To find out more click here

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

How to do email marketing?

Marketing TrainingOne of the biggest mistakes I see a lot of businesses making is sending out “sales” emails over and over again.

It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.  

I’ve already talked about the importance of following up many times on my blog.  Yet, most people don’t follow up enough, or they abandon follow up altogether.

So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?

Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.

Want to Raise Your Game?  Call us on 01256 345 556.

Business Cards by Solway Printers

Tim-Solway-cropped

 

 

 

 

Tim Solway of Solways Printers

Just got our fantastic new business cards from Solways Printers.

Watch this great video – http://www.solways.co.uk/luxury-900gsm-thick-triplexed-business-cards/

Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.

Is it worthwhile using video to grow your business?

Is it worthwhile using video to grow your business?

Join the Association of Prudent Marketing for only £15 per month.  It’s a total NO BRAINER!

For details click here.

Solways Printers – Our client for over 5 years

Thanks Tim!

Launch of the Association of Prudent Marketing

Marketing trainingWe are pleased to announce the launch of the Association of Prudent Marketing.

Members can expect weekly sales and marketing tips and ideas to grow their business along with reports and marketing audits.

As a member you will benefit from

  1. Access to the Prudent Marketing social media portal allowing members to top quality social media marketing from one professional website
  2. A weekly profit producing video – covering business development, digital and off line marketing and sales
  3. A certificate of membership
  4. A monthly marketing report – providing in-depth reports on subjects like Facebook, LinkedIn Marketing, e-mail Marketing, Getting and converting traffic
  5. An annual conference – Great for networking and sharing best practice marketing and sales ideas
  6. Access to proven sales letters, scripts and other materials
  7. Monlthy Sales and Marketing Audits and Plans (these come in the form of marketing checklists)

To sign up click here

 

Business development advice

Marketing adviceBusiness development advice

One of the biggest problems most small businesses are experiencing right now is a lack of leads.  The second biggest problem is not being able to convert enough of those leads into sales.

This is my expertise and I have been helping small businesses like yours, to win more business, more easily, more often for nearly 30 years.

I do this by working as a part time Marketing Director, Advisor, Trainer and Coach.

I have a variety of programmes to suit every budget and need. 

My programmes include:

  • Marketing Director
  • Private Practice
  • Prudent Marketing Academy
  • Raise Your Game
  • Association of Prudent Marketing.

The details of each one are on our website, but I would be very happy to give you a free hour of my time.  At the end of this time you can decide if there is a fit and if you would like help or not.

I look forward to hearing from you.

Our client grew from £290,000 to £492,000 in 12 months

£290,000 to £492,000 in 12 months

Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy.  Want to do the same?  Take a look.

Chris-Monk-cropped

“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve.  The future is looking good too but we still want to take it the next level”.

Chris Monk – Managing Director, Cascade Events Ltd

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