Sales Lead Generation UK

Sales Training Hampshire – The secret of sales success

Steve Mills - Part time Marketing director

I have a fantastic tip for you to increase sales.

It is fantastic because it is so simple, but if applied it is also so effective.
So do not under estimate its potential powerful impact on this could have on your business.
So here we go…

The Secret of Sales Success

Rule 1 – Talk to lots of people every day
What are your current numbers?  How many do you need to talk to to get a sale?  Track your numbers.
Rule 2 – If you talk to lots of people, then you are bound to make more sales
Get your ratios, then work on improving your numbers.  Become better at selling!
Rule 3 – Give good service
What is your daily customer service score?  What could you do to improve it?  Work out what you can do to better take care of your customers.
The key as always is taking action.

Your sales skills

Sales skills

I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales.  However, most of the business owners I meet don’t consider themselves to be good at selling  and most have done little training; they try to workout everything themselves.

Do you think that it’s possible to gain those valuable sales skills?

I think it’s like putting your head in a hole in the ground like an ostrich does!  Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?

Here is why …

Psychologists recognise that there are four stages of competence in any skill area. These are:

1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.

2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.

3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .

4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level. 

So my question for you is: Where are you when it comes to sales and marketing skills?

If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others.  But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere.  It could be on LinkedIn, or to do with SEO or defending price.

Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing.  But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.  

Here are just some of the leaks:

  1. Your website is not converting.  This is because you don’t understand CRO (Conversion Rate Optimisation).
  2. You’re leaking referrals.  You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
  3. You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
  4. You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.

So take action to improve your sales skills and conversion rates NOW!

Take a look back from the future…

Take a look back from the future…

Social Media Marketing Portal

Social Media Marketing

The Prudent Marketer Social Media Portal

Enabling you to sign up to a free social media dashboard to use it as you wish.

Sign up is simple; just enter your email address and a password of your choice.

  • Manage your social networks in one place
  • Schedule all your content in advance
  • Monitor your social streams and interactions
  • View stats on your posted content
  • Powerful content research tool

Social Media Management

Wouldn’t it it be great to have one site to do all your Facebook, LinkedIn and Twitter marketing?

Wouldn’t it be fantastic to be able to access ideas, news and information that you can Tweet and post about at the touch of a button and to create easy links back to your website in order to drive traffic there?

And wouldn’t it be fantastic to know what is working and what is not?  Wouldn’t you like to know which Tweets and posts are getting read and which ones are getting clicked on; also what time of day gets more people to click and go to your website, as opposed to other times of day?

Sign up at this link in order to give it a try.  Signing up is free, or you can upgrade for only £14.99 per month.

Join here

Don’t leave Referral Marketing to chance

Marketing advice for small businessesOne of the biggest mistakes made by most business is leaving referrals to chance.  In other words, not having a referral marketing system and instead relying on the fact that you ‘do a good job’ to encourage people to refer you to others.  And some people will do just that out of the goodness of their own heart.  Others however, will think you always look busy and probably don’t need any more business.  Whilst others may just not take the time to think about who to refer you to, because they are so busy.

My point is that “if you fail to plan, then you plan to fail”.  Or, more accurately, you never MAXimise your referral possibilities.  So you must plan.

Let’s have a look at the numbers!  Suppose you have 100 clients and your plan is to ask each of them once per year for a referral.  Let’s say that as a result you get 100 referrals (note – some clients will not give you any referrals, whilst others will give you 5 or 6).

Then let’s say that because of the quality of referrals in terms of leads you convert 50% of these into sales.  What has just happened?  You have just grown your business by 50%, with no marketing risk whatsoever.

So how can you MAXimise this?  Well let’s get a little adventurous and say that we are going to ask for referrals twice per year, or even four times per year.  I am sure you get the picture.

Then when you have thought about your current clients the next question to think about is who else will give you referrals?

This list could include:

  1. Prospects you did not sell to
  2. Sports club members
  3. Networking contacts
  4. Your family
  5. Your friends
  6. Club members
  7. Your suppliers (especially those who benefit if you sell more)
  8. Your bank manager
  9. Your accountant
  10. Your solicitor
  11. Your PR or press contacts
  12. Your marketing advisors, designers
  13. Business organisations
  14. Trade associations
  15. Companies selling similar non competitive products into a similar market as yours
  16. Your printers
  17. The list goes on and on.

So, what are you going to do about Referral Marketing? 

How many times are you going to ask for a referral?  What are you going to say?  Who is the best person to ask?  How are you going to train them?  What is success?  In other words, what would a good target of success be for this Referral Marketing plan?  Could you set a target to win 10 referrals per month and to close 50% of those?

If you need help with referral Marketing, simply call The Prudent Marketing Company on 01256 345 556.

Marketing training for Marketing Assistants and Managers

Prudent Marketing companyEach month, you will attend a one-day workshop plus a fortnightly Webinar.

The Prudent Masterclass Programme is a twelve-month marketing programme designed to help Marketing Assistants, Marketing Managers and those responsible for Marketing.  The objective being to help delegates to implement proven sales and marketing systems to make your business work better. We analyse each part of your Marketing and automate and optimise what you already have in place.

We help get rid of what’s not working and increase the performance of what is. We help you develop a dynamic marketing programme and plan.

Whether you have a start-up or established business, you will benefit from this programme. Take a step back and work through a structured process.

The Programme is run by Steve Mills, The Prudent Marketer.  Steve has worked with thousands of businesses in various industries for over 20 years helping them grow their businesses.

The Marketing Masterclass pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful marketing and by the time you finish the programme, you will have grown your business 30% to 100%.

Join the Marketing Programme NOW!

The programme commences on 8th July 2015.  This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment.  The reason we are doing this is because marketing is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period.  We want you to be part of a team of like minded businesses who are committed to help each other to grow.

Payment Option 1

The cost of the programme is £125 per month + VAT.

Payment Option 2

The second option is to pay up front.  The cost of this is only £1,200 + VAT.

Payment Option 3

By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business.  This is a tailor made service, working with Steve.  The investment here is £500 + VAT per month.

The Return on your Investment

The ROI (return on investment) from this Marketing Programme should be in excess of £100,000 worth of new business won.  However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.

To book your place, call 01256 345 556, or click here  NOW!

Marketing Advice for small business

Are you serious about growing your business?

Importantly – Are you willing to take the agreed action to do so?

If the answer to these questions is YES, then we should speak. I’ve set aside some time for us to do so, on a one to one basis. During that time, I’ll evaluate your sales and marketing and work with you collaboratively to create an immediately actionable plan to increase your sales and profits.

There is no charge for this and there’s no catch. If you enjoy the conversation and get value from it, we can discuss you being part of my Prudent Marketing Academy, or us working together, for a longer term.  If we decide to work together, then our aim will be to create a 10 to 100 times return on investment for you.

After our meeting, you will have some great ideas to grow your business. Or, perhaps we will start working together to grow your business. Either way, I promise you, there will be no hard selling.

Click this link and enter your details on the form and I will ask Britta (my PA) to set up a convenient time for us to meet.

What have you got to lose? Sign up NOW…

Warm regards,

Steve Mills – The Prudent Marketer

01256 345 556

www.theprudentmarketer.com

www.thelinkedinacademy.com

Spring Marketing Training Programme

Please find below our Spring Training Programme options which you may find of interest, if you are serious about growing your business and…

  • Increasing leads
  • Converting more leads into sales
  • Driving traffic to your website
  • Improving the effectiveness of your current marketing.

For further details click on one of the links below, or call us on 01256 345 556. Alternatively, if you want to try us out, you could attend one of our preview events by simply clicking on the button below:

Forthcoming events

Google 

The PPC Revolution

Pay Per Click Advertising is probably the biggest thing to happen to Marketing since the Internet.  The problem is most people find it complicated and so don’t use it and therefore lose money every day in lost leads and sales.

To learn the secret of PPC advertising attend our workshop on 20th May 2015.  For further details click here

TPMC_Grey_1 

How to produce winning tenders 

What success have you had when responding to tenders?  Are you missing out on business because you don’t know where to look?  Do you work through the night when writing proposals and trawling through tender questions? Or do you need to register on preferred supplier’s lists?  Then you need to know how this process works.

To learn the secret of successful tendering and winning bids you need to attend our workshop being held on 11th June 2015.  For further details click here.

steve_mills_12-12-14

Twelve month Sales & Marketing Masterclass

Are you ready to take your business forward?  Are you willing to take action?  

If so, then our 12 month Marketing Masterclass is for you.  In this programme you will learn everything you need to double the size of your business by the end of the 12 months.

For details and further information, please click here.

Share this valuable information and help others on your Social Media sites…
   

Search Engine Optimisation (Mobile)

Your Mobile Optimisation Approach

If any of your content isn’t optimised for mobile, it’s really important that you make some changes in light of the new algorithm which launched on 21st April 215. Even the best landing page in the world will see drastically diminishing returns after 21st April 2015 if it’s not optimised for mobile.

To remedy the situation you have several options. Google recognises three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.

1) Responsive Design

The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.

2) Dynamic Serving

Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.

3) Mobile Website

Creating a separate mobile website was one of the earliest versions of mobile optimisation, and it still works for Google’s requirements. Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.

The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.

Why is Responsive Design the Best Choice?

There are lots of reasons responsive makes sense as the best way to optimize your site right now.

Website visitors like it.

From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then re-open it on your desktop, it’s going to be a consistent experience, either way.

Google likes it.

From Google’s standpoint, there are a few things Responsive does really well. For starters, it saves resources when Googlebot crawls your site.  Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Marketers and website owners like it.

A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions.

Google’s List of Common Mistakes

In addition to the mobile-optimisation tool, Google has also put together a list of common mistakes to avoid in optimising your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.

Frequently Asked Questions

Here are a few remaining questions you might have about the change.

1) I’m not ready for a redesign. Do I have to do this now?

You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.

2) Is my site permanently penalised if I don’t optimize for mobile now?

No you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimised for mobile is a day that you’ll lose traffic.

3) What other elements should I consider in optimising my website for mobile?

In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.

Email marketing training and advice Berkshire

email marketing training

Are you using email marketing to:

  • Grow your business
  • Keep in touch with clients
  • Undertake client and prospect surveys
  • To create no cost and low cost leads all day long?

If not why not? People often ask me – Why do I send so many e-mails out? The answer is – because it works and I rarely send an email out without winning new business. I have a database of over 60,000 who all know me and an average email open rate of about 25%.

Email marketing is still one of the best forms of marketing on the plannet and if you are not doing it, or if you are not getting results, or creating sales and leads from email marketing, then you need to attend this workshop.

On 29th January 2015, I am running a one day workshop on how to create and abundance of leads through email marketing. This workshop is new and it is going to cover my latest ideas and concepts in email marketing in 2015.

During the workshop I will cover:

  • Building your list
  • Increasing your open and click through rates
  • Reducing your unsubscribes
  • Opting in Inbound marketing
  • Defining your target market
  • Which email systems to use
  • Writing effective copy
  • Use of video emailing
  • Improving open, click through and enquiry rates
  • Use of pictures
  • Plain text v html
  • Using survey monkey
  • Writing an effective headline to improve open rates
  • Creating links and driving traffic to your website, or blog
  • Creating landing pages.






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