Sales Lead Generation UK

Why you should outsource – Outsourcing your social media to us

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that will deliver you a solid return on investment

Why should you use our service when you can do it yourself?

  • We keep up with trends and technology
  • We understand hashtags, memes, mash-ups and microblogging – so you don’t have to
  • Keeping your social media feed active takes a lot of dedication
  • Logging into post 4 or 5 times per day, or even more if you use both Facebook and Twitter
  • Building your social channels takes time and patience
  • We are experts at social media
  • We will still be posting while you are working on building your business
  • We’ll still be posting when you are on holiday or off sick
  • We’ll still be posting when you are called out to an urgent meeting that runs on all day
  • It’s hard work to post four or five times each day with well thought out content
  • We are experts at it.

We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content, add your own posts and monitor your campaign statistics. Don’t worry you don’t ever have to use it if you don’t want to.

We profile your business to ensure the information we use is the perfect mix to promote you on social media.

  • We’ll also create unique images a few times per week and schedule them to go out via your control panel.
  • We try to keep it fun.
  • We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week.
  • We’ll keep your pages looking good and add a layer of viral marketing into the mix.
  • Don’t forget that you can post too!
  • We highly encourage our clients to post as often as they like, with the things that we can’t.

Enhancing your trustworthiness Brand recognition and repeat exposure.  The main benefits of running a social media campaign are:

  • Your social media followers or browsers are in an environment that they are comfortable in.
  • It is the very best place for you to place your brand and have them take notice.
  • It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action.
  • This is your opportunity to get your brand under their noses without being pushy.
  • Why you should outsource
  • Getting ahead of your competitors
  • Grow your marketing power
  • Do your competitors use social media?

Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well on the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Initially, the increased conversion rate on your website, your hashtagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved.

It’s the “crowd effect” – people always want to see what the crowd is interested in, and they join the crowd!  When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

For further details click here.

Sales Skills Training

Sales Skills Training – Just how good are you?

There are many skills associated with being good at selling and many different systems for achieving sales success.

However, there are two fundamental keys to becoming better at sales.

What this video to find out what they are and how they can impact you.

Click here to become better.

Sales training Basingstoke

Marketing Consultant

 

 

 

 

 

 

 

 

Today I spoke at the M3 Business Club which is a club for people who have lost their jobs and who are trying to get another one.

I did this out of my commitment to help others and my belief that ‘you can’t help someone else without helping yourself’.

I was talking to about fifty people on how to market themselves to get a job.

It struck me that getting a job is not unlike winning new business.  You need to be good at Marketing and Selling.

I also recently spoke to 100 business owners.  And I asked them a few questions, including:

  1. Are you responsible for sales – I got a 100% YES
  2. I then asked – are you directly responsible for selling – I got a 90% YES
  3. I then asked – Have you done any sales training in the past five years – I got a 2% YES.

I said so let me see if I have got this right.  You are paying someone who has not bothered to train themselves or the develop the skills that they need for five years.  Is that the case with you?

If so click here.

Sales Training Hampshire – The secret of sales success

Steve Mills - Part time Marketing director

I have a fantastic tip for you to increase sales.

It is fantastic because it is so simple, but if applied it is also so effective.
So do not under estimate its potential powerful impact on this could have on your business.
So here we go…

The Secret of Sales Success

Rule 1 – Talk to lots of people every day
What are your current numbers?  How many do you need to talk to to get a sale?  Track your numbers.
Rule 2 – If you talk to lots of people, then you are bound to make more sales
Get your ratios, then work on improving your numbers.  Become better at selling!
Rule 3 – Give good service
What is your daily customer service score?  What could you do to improve it?  Work out what you can do to better take care of your customers.
The key as always is taking action.

10 ways to increase your lead conversion rates

Quick Wins book Jpeg10 ways to improve your sales conversion rates

So you convert four prospects out of ten. Does a 40% success rate mean you are wasting 60% of your marketing budget? No, but maybe some sales training could increase your rate to 60% – and that would up your turnover by 50%!

Here are a few tips that may prove valuable

  1. Get yourself into the proper frame of mind. You can’t expect to do a good job if you are still fuming about the idiot who cut you up on your way to the appointment. Let go of the day’s frustrations and concentrate on the customer.
  2. Find some common ground. Sometimes this means talking about (or letting the customer talk about) last night’s football or the awful state of the country before getting down to business. Just don’t let it get out of hand!
  3. Clearly identify the customer’s need. It’s a cliché but don’t try to sell the drill bit – sell the hole!
  4. Use their words, not yours. Sometimes we get carried away with our own clever jargon. If the customer wants ‘plenty of loft space’, don’t turn it into ’30 square metres of unobtrusive storage solution’.
  5. Paint attractive word pictures. Ask the customer to ‘imagine yourself driving through the countryside in your new convertible on a sunny day’.
  6. Use positive reinforcement. When the customer himself talks about the benefits of ownership, don’t be tempted to add lots more features – (s)he knows what (s)he wants. So just agree and ask for the order.
  7. Put yourself in their shoes. Try to see things from the customer’s viewpoint; ask yourself, ‘Would I buy it from me?’ If you can’t convince yourself ….
  8. When they suggest a feature they want, ask questions. ‘Why is that important to you?’ The more you ask, the more you will understand what they are looking for and the better you will be able to match your product to their requirements.
  9. Always be credible. Don’t make outrageous claims. Most customers can spot them and the ones that don’t come back looking for refunds when they discover the truth.
  10. Be prepared to say no if you believe they are making a mistake. It’s awfully hard to turn down a sale but they will thank you and probably become your most loyal customer in the future.

For further help click here

Your sales skills

Sales skills

I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales.  However, most of the business owners I meet don’t consider themselves to be good at selling  and most have done little training; they try to workout everything themselves.

Do you think that it’s possible to gain those valuable sales skills?

I think it’s like putting your head in a hole in the ground like an ostrich does!  Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?

Here is why …

Psychologists recognise that there are four stages of competence in any skill area. These are:

1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.

2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.

3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .

4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level. 

So my question for you is: Where are you when it comes to sales and marketing skills?

If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others.  But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere.  It could be on LinkedIn, or to do with SEO or defending price.

Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing.  But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.  

Here are just some of the leaks:

  1. Your website is not converting.  This is because you don’t understand CRO (Conversion Rate Optimisation).
  2. You’re leaking referrals.  You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
  3. You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
  4. You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.

So take action to improve your sales skills and conversion rates NOW!

Take a look back from the future…

Take a look back from the future…

Social Media Marketing Portal

Social Media Marketing

The Prudent Marketer Social Media Portal

Enabling you to sign up to a free social media dashboard to use it as you wish.

Sign up is simple; just enter your email address and a password of your choice.

  • Manage your social networks in one place
  • Schedule all your content in advance
  • Monitor your social streams and interactions
  • View stats on your posted content
  • Powerful content research tool

Social Media Management

Wouldn’t it it be great to have one site to do all your Facebook, LinkedIn and Twitter marketing?

Wouldn’t it be fantastic to be able to access ideas, news and information that you can Tweet and post about at the touch of a button and to create easy links back to your website in order to drive traffic there?

And wouldn’t it be fantastic to know what is working and what is not?  Wouldn’t you like to know which Tweets and posts are getting read and which ones are getting clicked on; also what time of day gets more people to click and go to your website, as opposed to other times of day?

Sign up at this link in order to give it a try.  Signing up is free, or you can upgrade for only £14.99 per month.

Join here

Don’t leave Referral Marketing to chance

Marketing advice for small businessesOne of the biggest mistakes made by most business is leaving referrals to chance.  In other words, not having a referral marketing system and instead relying on the fact that you ‘do a good job’ to encourage people to refer you to others.  And some people will do just that out of the goodness of their own heart.  Others however, will think you always look busy and probably don’t need any more business.  Whilst others may just not take the time to think about who to refer you to, because they are so busy.

My point is that “if you fail to plan, then you plan to fail”.  Or, more accurately, you never MAXimise your referral possibilities.  So you must plan.

Let’s have a look at the numbers!  Suppose you have 100 clients and your plan is to ask each of them once per year for a referral.  Let’s say that as a result you get 100 referrals (note – some clients will not give you any referrals, whilst others will give you 5 or 6).

Then let’s say that because of the quality of referrals in terms of leads you convert 50% of these into sales.  What has just happened?  You have just grown your business by 50%, with no marketing risk whatsoever.

So how can you MAXimise this?  Well let’s get a little adventurous and say that we are going to ask for referrals twice per year, or even four times per year.  I am sure you get the picture.

Then when you have thought about your current clients the next question to think about is who else will give you referrals?

This list could include:

  1. Prospects you did not sell to
  2. Sports club members
  3. Networking contacts
  4. Your family
  5. Your friends
  6. Club members
  7. Your suppliers (especially those who benefit if you sell more)
  8. Your bank manager
  9. Your accountant
  10. Your solicitor
  11. Your PR or press contacts
  12. Your marketing advisors, designers
  13. Business organisations
  14. Trade associations
  15. Companies selling similar non competitive products into a similar market as yours
  16. Your printers
  17. The list goes on and on.

So, what are you going to do about Referral Marketing? 

How many times are you going to ask for a referral?  What are you going to say?  Who is the best person to ask?  How are you going to train them?  What is success?  In other words, what would a good target of success be for this Referral Marketing plan?  Could you set a target to win 10 referrals per month and to close 50% of those?

If you need help with referral Marketing, simply call The Prudent Marketing Company on 01256 345 556.

Marketing training for Marketing Assistants and Managers

Prudent Marketing companyEach month, you will attend a one-day workshop plus a fortnightly Webinar.

The Prudent Masterclass Programme is a twelve-month marketing programme designed to help Marketing Assistants, Marketing Managers and those responsible for Marketing.  The objective being to help delegates to implement proven sales and marketing systems to make your business work better. We analyse each part of your Marketing and automate and optimise what you already have in place.

We help get rid of what’s not working and increase the performance of what is. We help you develop a dynamic marketing programme and plan.

Whether you have a start-up or established business, you will benefit from this programme. Take a step back and work through a structured process.

The Programme is run by Steve Mills, The Prudent Marketer.  Steve has worked with thousands of businesses in various industries for over 20 years helping them grow their businesses.

The Marketing Masterclass pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful marketing and by the time you finish the programme, you will have grown your business 30% to 100%.

Join the Marketing Programme NOW!

The programme commences on 8th July 2015.  This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment.  The reason we are doing this is because marketing is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period.  We want you to be part of a team of like minded businesses who are committed to help each other to grow.

Payment Option 1

The cost of the programme is £125 per month + VAT.

Payment Option 2

The second option is to pay up front.  The cost of this is only £1,200 + VAT.

Payment Option 3

By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business.  This is a tailor made service, working with Steve.  The investment here is £500 + VAT per month.

The Return on your Investment

The ROI (return on investment) from this Marketing Programme should be in excess of £100,000 worth of new business won.  However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.

To book your place, call 01256 345 556, or click here  NOW!

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