Prudent Marketing

Why you should outsource – Outsourcing your social media to us

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that will deliver you a solid return on investment

Why should you use our service when you can do it yourself?

  • We keep up with trends and technology
  • We understand hashtags, memes, mash-ups and microblogging – so you don’t have to
  • Keeping your social media feed active takes a lot of dedication
  • Logging into post 4 or 5 times per day, or even more if you use both Facebook and Twitter
  • Building your social channels takes time and patience
  • We are experts at social media
  • We will still be posting while you are working on building your business
  • We’ll still be posting when you are on holiday or off sick
  • We’ll still be posting when you are called out to an urgent meeting that runs on all day
  • It’s hard work to post four or five times each day with well thought out content
  • We are experts at it.

We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit your content, add your own posts and monitor your campaign statistics. Don’t worry you don’t ever have to use it if you don’t want to.

We profile your business to ensure the information we use is the perfect mix to promote you on social media.

  • We’ll also create unique images a few times per week and schedule them to go out via your control panel.
  • We try to keep it fun.
  • We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week, every week.
  • We’ll keep your pages looking good and add a layer of viral marketing into the mix.
  • Don’t forget that you can post too!
  • We highly encourage our clients to post as often as they like, with the things that we can’t.

Enhancing your trustworthiness Brand recognition and repeat exposure.  The main benefits of running a social media campaign are:

  • Your social media followers or browsers are in an environment that they are comfortable in.
  • It is the very best place for you to place your brand and have them take notice.
  • It is said of traditional advertising that a potential customer has to see your advertisement seven times before taking any action.
  • This is your opportunity to get your brand under their noses without being pushy.
  • Why you should outsource
  • Getting ahead of your competitors
  • Grow your marketing power
  • Do your competitors use social media?

Most of your competitors will probably not be doing a good job of embracing social media, so this is your chance to race ahead. If they are engaging well on the social networks then you must get involved or you risk being left behind and losing your audience to your competition.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Your potential customers or clients are engaging in social media personally, whether you like it or not. When they visit a website they expect to find a social media presence and may judge you if there isn’t one – or worse if they find one that hasn’t been updated for weeks or months. You don’t need followers, as our business profilers will include relevant hashtags that will get your brand into relevant conversations, however, as your followers increase your marketing power increases.

Initially, the increased conversion rate on your website, your hashtagged tweets and the potential for your social media campaign to appear in Google results are all that you are interested in. Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost! The more followers you have – the more people want to join in and get involved.

It’s the “crowd effect” – people always want to see what the crowd is interested in, and they join the crowd!  When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

For further details click here.

Introduction to Prudent Marketing Webinar

Introduction to Prudent Marketing Webinar

How do you market your business more prudently? How do you reduce costs, increase leads and stop marketing that does not work?

These are just some of the things that I covered in the recent webinar.

Social Media Marketing

email marketingThere are many reasons for implementing social media marketing in your business.  But the fact is that the biggest reason that social media marketing fails is that it is done badly by people who don’t understand it and who don’t have the time to do it anyway and so often it simply never gets done!

For me, the key is to automate part of it and to take massive action on the rest of it.

Firstly, you need to consider using one of the many different social media marketing systems like this one.

This can help you to:

  1. Maximise your use of time on your social networks
  2. Increase your engagement, likes and success
  3. Easily find and post relevant content & videos
  4. Schedule days or weeks of content in minutes
  5. Manage your social networks in one place
  6. and more!

Secondly, it is about personal interaction.  Yes, that is right – Pick up the phone and talk to your contacts.  These are the people that you have built some form of relationship with you.  They have connected with you and hopefully read your posts and tweets and they are probably already on your email list.

So, the real secret to Social Media Marketing success?  Take massive action!

Need our help?  Call for a discussion on 01256 242 272.

Social Media Support

Social Media Support

Most businesses in 2017 realise they should be doing Social Media Marketing but for many, lack of time is a factor. I am not sure if that is the case with you, but if it is then you might want to take a look at the facts.

There are over 450,000,000 LinkedIn users in the world and over 22,000,000 in the UK. There are over 3.9 billion active internet users. That’s over half of the world’s population, all connected to one another.

Even more impressive is the number of those that are using social media: 2.7 billion. One-third of our planet are tweeting, liking, sharing and hashtagging everything you could possibly think of.

And that number is set to continue rising; last year alone had a boost of 176 million more social media users. Facebook is reporting half a million new sign-ups every day and they have just stated that they are about to hit the 2 billion mark, with 1.3 billion using the site every day.

Your customers and your competitors are using social media so you need to make sure that your company is on it and represented professionally as well so that you don’t miss out.

HAVEN’T GOT THE TIME? DON’T WORRY.

We have a fantastic content writing service that is a perfect fit if you don’t have the time to write all of your social media content. Below we have outlined six reasons why businesses use our content writing service:

  1. It saves you time so that you can do what you do best, run your business.
  2. Fill out a questionnaire about your company so that we have absolute understanding of how your company operates, its values and what you would like us to write your social media about.
  3. Anyone visiting your social media pages will see activity not days or weeks ago but often hours ago, therefore projecting a professional image of your company with assurances that someone is available to talk to in your company.
  4. You have 7 days to review, edit or delete the content that has been scheduled for your company before it gets published, therefore keeping you in complete control of the content that is going out on social media about your company.
  5. Pictures paint a thousand words, with this in mind we create professional looking images to appear on your social media pages amongst the content that will include your branding, logo and contact details.
  6. You can see which hashtags generate the most amount of traffic to your website and then include them with any content that you choose to upload.

If you should decide to talk to us about the content writing service, please call now on 01256 242 272.

FREE SOCIAL MEDIA DASHBOARD

If you are not quite ready to hand over the reins then why not sign up for a free account to self-manage your social media. You can sign up for a free account by clicking here.

You cannot be serious

Unless you watch this video by Jim Rohn.

Jim provides lot’s of outstanding, yet simple ideas that make a big difference.

 

The Guru without trying!

 LinkedIn Workshop Basingstoke

Listen to what they are saying about our LinkedIn training.  Jake Pearse attended our half day LinkedIn workshop and this is what he said!

For details regarding our next workshop click on our training page now!

3 surprising benefits of video marketing

You may have already realised that video is the way forward in marketing your business, product or service, but perhaps you don’t have the budget to invest in a professionally produced video.

About My Business Video Company and The Prudent Marketer

The Prudent Marketer, Michael Brook, from About My Business Video Company will be running a two day workshop where you will explore how to create and actually produce your own business video, but not only that you will discover what to do with that video to maximise it’s marketing potential.

This course will give you the skills to continue creating video content into the future – for less than hiring a professional video production company.

 

Find out more by clicking this link.

Marketing training for small business

Need help with your marketing, but can’t really afford a marketing advisor?

Take a look at the Association of Prudent Marketing.  Membership is only £15 per month and members get a weekly video like this one.  Interested in being a member.  Click here.

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

Social Media Training Singapore

Prudent Marketing companySocial Media Training Singapore

I am currently in Singapore running a two day Social Media Training Workshop.  Singapore is a really interesting place to visit and I have a great team on the workshop from a very diverse background including:

  1. A football coaching business in Singapore
  2. Someone from The Maldives who works for Maldives Transport
  3. Another person is from The Oman and her role it to introduce children into public schools in The Oman
  4. Yet another from the Singapore Aviation Authority.

Looking for me to train your team in Singapore, Southampton, Sydney, South Decota, just drop me a line, or call me on 01256 345 556.

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