What is the future for marketing? Where is it going to change?
Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.
The main reason for me knowing about these changes is that they are already happening.
Here they are:
There is going to be an increase in the importance of the use of marketing to mobile phones. Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too. I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile. So we need to be good at marketing to mobile phones
The second big change is the use of video is going to increase. The use of video is already really important, but in the future, it is only going to increase. We can be far more persuasive, focused and powerful on video. In my opinion, websites are going to look more like TV stations. You only need to look at some of the statistics around YouTube to know how popular watching video is.
Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services? Wouldn’t it be fantastic to advertise only to people who are on your database?
And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?
In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors. So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.
A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.
Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme