I have been a big fan of Robert Cialdini and his six principles of persuasion for many years.
I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others. Influencing others isn’t luck or magic –
Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.
The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.
Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”
Below is a video of Cialdini’s six principles of persuasion.
If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.
Business is business.
What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?
That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.
Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.
Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy. Want to do the same? Take a look.
“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve. The future is looking good too but we still want to take it the next level”.
Chris Monk – Managing Director, Cascade Events Ltd
Steve is appearing again on Business Connections Live on Independence day 4th July at 1pm.
Business Connections Live, the UK’s Leading Online Business Channel is an online Business Television Channel giving free advice, mentoring and inspiration to Entrepreneurs, SME’s and Businesses. Each week our invited business experts join us live on the air to discuss and educate our viewers with business strategies that make a real difference.
Business Connections Live is the brain child of two entrepreneurs, Steve Hyland and Linda Bazant who saw the need for small businesses to have a source of information that was profitable and useful.