Business Development Consultants

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

Is it worthwhile using video to grow your business?

Is it worthwhile using video to grow your business?

Join the Association of Prudent Marketing for only £15 per month.  It’s a total NO BRAINER!

For details click here.

Association of Prudent Marketing – Video Introduction

Association of Prudent Marketing – Video Introduction

In this video I share one of the ideas that you will learn when you join ‘The Association of Prudent Marketing’.

Are you wasting marketing budget?

Marketing trainingWasting your marketing budget?

Are you currently wasting money, or time on marketing?  We all waste money, on marketing, but you should not keep wasting money on marketing.

In other words, the only money that you should be wasting on marketing is on testing your marketing.

In order to market your business effectively it is essential to:

  1. Test different elements of your marketing in order to try to improve its return on investment
  2. Measure what is working and what is not
  3. Improve the marketing you are doing that does not work, or get rid of it and use the money on other marketing ideas.

The important things are to test and measure and improve.

For further marketing tips why not join The Association of Prudent Marketing.

Business development advice

Steve Mills - Berkshire based Internet marketerBusiness development advice

If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.

Business is business

What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?

That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.

Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.

Our client grew from £290,000 to £492,000 in 12 months

£290,000 to £492,000 in 12 months

Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy.  Want to do the same?  Take a look.

Chris-Monk-cropped

“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve.  The future is looking good too but we still want to take it the next level”.

Chris Monk – Managing Director, Cascade Events Ltd

Steve appearing again on Business Connections Live

 

Business Connections Live

 

 

 

 

 

Steve is appearing again on Business Connections Live on Independence day 4th July at 1pm.

Business Connections Live, the UK’s Leading Online Business Channel is an online Business Television Channel giving free advice, mentoring and inspiration to Entrepreneurs, SME’s and Businesses. Each week our invited business experts join us live on the air to discuss and educate our viewers with business strategies that make a real difference.

Business Connections Live is the brain child of two entrepreneurs, Steve Hyland and Linda Bazant who saw the need for small businesses to have a source of information that was profitable and useful.

You con contact them at – http://businessconnectionslive.com/about-us/

On 4th July I will be talking about Re-Targeting, or Re-Marketing as it is sometimes called.  Not sure what this means?

The good news is you are not alone.  The even better news is – You could be the first in your industry to use this great form of marketing.

So tune in on 4th July at 1pm.

http://businessconnectionslive.com/live-programme/

 

Microsoft buy LinkedIn for $26 billion

LinkedIn Management

Microsoft to buy LinkedIn for $26bn<http://www.bbc.co.uk/news/business-36519766>[http://ichef.bbci.co.uk/moira/img/ios/v3/1024/cpsprodpb/CD42/production/_89964525_hi033455224.jpg]

Microsoft is buying the professional networking website LinkedIn for about $26bn (£18bn) to help boost sales of its business software.

That is all we know for now and we will keep you updated with further news and changes, as they emerge.

Prudent Marketing Academy Deluxe+ Programme

The Marketing Coaching Programme – The Deluxe Plus Programme

  • Production of a marketing plan
  • Weekly online mentoring session (every Thursday at 12.30 pm GMT
  • New website or landing pages
  • Blog built on blogger.com and writing of a weekly blog post
  • Monthly marketing meeting
  • Social media portal, with five posts daily
  • Access to all workshops
  • Monthly copy of Raise Your Game CDs
  • Association of Prudent Marketing membership
  • Prudent Marketing newsletter
  • PPC management
  • Monthly SEO
  • Copywriting
  • Social media management
  • Weekly members-only email
  • Smart numbers (to track your marketing success)
  • Grow Your Business With Referral CD programme
  • Marketing appraisals
  • Marketing audits and checklists
  • Business planning software
  • Business planning day
  • Website management service
  • Prudent Marketing folder
  • Branding review and production of brand guidelines
  • Weekly blogging
  • Infusionsoft CRM and email marketing system
  • Delivery of weekly digital marketing campaigns
  • Online Prudent Marketing programme
  • Monthly PR campaign

    Call for details

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

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