How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?
You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.
The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted. However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.
Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.
In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.
We are pleased to confirm that we will be running a one-day Marketing Training Hampshire based workshop on how to use video and YouTube to market your business. The workshop is being held in our offices in Sherbourne St John, Hampshire, on 20th July 2017.
Workshop content covers
1. How to set up an account
2. How to produce a video on YouTube
3. Using Camtasia
4. Video production
5. Uploading your video’s to YouTube
6. The equipment that you need
7. Marketing your videos on YouTube
8. Piggyback on successful videos
9. Adding your YouTube video’s to your website and blog
10. Adding your YouTube video’s to your other Social Media sites
11. Marketing your YouTube site
Everyone knows that video marketing is the key to the future of marketing, but so many businesses are still not fully using video, either because they think it will cost too much, or they ‘don’t like being on video’.
The truth is video marketing can be totally free and you don’t have to be in any video’s, but you should!
Today I am going to talk about video content and specifically the three keys to selling on video.
Key 1 – People
Tell the listener who the video is aimed at. For example – This video is for anyone who is not winning business on their website and who wants to do so
Key 2 – Problem
Tell the listener about the problem you are going to solve
Key 3 – Solution
Tell the listener about the solution that you have to the problem that you have identified?
For further tips on marketing, or to sign up for our next workshop, click here.
I wanted to share a few profit boosting sales tips with you…
Tip 1 – Luke warm calling
Stop cold calling and start warm, or luke warm calling. Cold calling is hard and difficult. Instead call people you have been emailing, or who you are connected to on LinkedIn etc.
Tip 2 – How to you get past the regectionist
Is about getting past the ‘regectionist’, or the receptionist (as they are sometimes called). This is my script “Hi can I speak to Simon please, it’s Steve”. It is as simple as that. There is often a thought in the receptionists head… Who is Steve? He clearly knows Simon! I should know him! I will put him through. It doesn’t work all the time, but it gets me through often.
Tip 3 – Have a script
Mine is something like this “The purpose of our call today is to do three things. Firstly, for you to give me an update on where you are? Secondly, to find out what challenges you currently have and thirdly to discuss how we can help you. Does that sound fair?”
The key message is ‘test your scripts’ to see if you can improve them.
Why not attend our half day workshop to find out if this event is for you?
The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.
Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it. You may not have the budget, or the time to learn how to use it.
But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016. Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break. Infusionsoft will help you to automate your businesses marketing and follow up. It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.