Generate Sales Leads

New LinkedIn Advertising Opportunity

LinkedIn marketing training

New LinkedIn Advertising Opportunity!

How would you like to be able to advertise on LinkedIn to the people who have visited your website, or to be able to upload your email list to LinkedIn and advertise to those people?

You can do so now on LinkedIn! This is a new form of advertising on LinkedIn and one that I think is really worth testing. This advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and so is the people who have already visited your website who not actually interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested.

The first form of advertising allows you to advertise just to the people who are interested in you! i.e. the people who have been to your website. This works on a per click basis and as this is targeted at the people who have already visited your website it is highly targeted.  However, some people will not be interested will not click and therefore you will not pay. However, you will be able to advertise to the people who are interested and you pay only when they return to your website.

Not only that, but you will be able to advertise to a specific email list. In other words, you can take your email list and upload it into LinkedIn and then advertise to the people in your list.

In my opinion, this could be one of the biggest changes in marketing on LinkedIn for many years and dependent on your industry could be one of the biggest opportunities that you’ve got right now in your marketing. When I started work in the marketing industry over 28 years ago I could only dream of being able to target businesses so specifically.

P.s. Don’t forget our Website Lead Tool. Click here for more info! 

Basingstoke Marketing and Sales Workshop

Unleash your True Potential

Marketing Training Hampshire VenueOnly a few places left on this workshop.  Join us and contribute towards the Manchester Fund.

Wednesday 16th August 2017.  From 9am to 12noon.

What the workshop will cover

  • What is Prudent Marketing and how you can use it
  • A strategy for creating multiple streams of on-line and offline income
  • How to grow your business for free, using the Internet
  • Winning business from LinkedIn
  • How to dominate the first page of Google for no cost
  • How to double your website’s traffic without a budget
  • How to use Marketing without Money and what this could mean for your business
  • Getting the most out of your current clients
  • How to double the size of your database within 12 months
  • Why blogging is a MUST and not a should
  • The ten biggest mistakes most small businesses make
  • How to turn more leads into sales, or appointments on the phone

How to book

Numbers are limited due to the size of the room (9 people).  So bookings are taken on a first come, first served basis.

The cost of attending this workshop is only £25+ VAT.  100% of this money will be going to help the families and victims of the recent Manchester bombing. 

To book, go to Marketing Training, or call us on 01256 242 272.

Marketing Training Hampshire

Marketing Training Hampshire VenueWe are pleased to confirm that we will be running a one-day Marketing Training Hampshire based workshop on how to use video and YouTube to market your business.  The workshop is being held in our offices in Sherbourne St John, Hampshire, on 20th July 2017.

Workshop content covers

1. How to set up an account

2. How to produce a video on YouTube

3. Using Camtasia

4. Video production

5. Uploading your video’s to YouTube

6. The equipment that you need

7. Marketing your videos on YouTube

8. Piggyback on successful videos

9. Adding your YouTube video’s to your website and blog

10. Adding your YouTube video’s to your other Social Media sites

11. Marketing your YouTube site

Everyone knows that video marketing is the key to the future of marketing, but so many businesses are still not fully using video, either because they think it will cost too much, or they ‘don’t like being on video’.

The truth is video marketing can be totally free and you don’t have to be in any video’s, but you should!

Today I am going to talk about video content and specifically the three keys to selling on video.

Key 1 – People

Tell the listener who the video is aimed at.  For example – This video is for anyone who is not winning business on their website and who wants to do so

Key 2 – Problem

Tell the listener about the problem you are going to solve

Key 3 – Solution

Tell the listener about the solution that you have to the problem that you have identified?

For further tips on marketing, or to sign up for our next workshop, click here.

Three great sales tips

I wanted to share a few profit boosting sales tips with you…

Tip 1 – Luke warm calling

Stop cold calling and start warm, or luke warm calling. Cold calling is hard and difficult. Instead call people you have been emailing, or who you are connected to on LinkedIn etc.

Tip 2 – How to you get past the regectionist

Is about getting past the ‘regectionist’, or the receptionist (as they are sometimes called). This is my script “Hi can I speak to Simon please, it’s Steve”. It is as simple as that. There is often a thought in the receptionists head… Who is Steve? He clearly knows Simon! I should know him! I will put him through. It doesn’t work all the time, but it gets me through often.

Tip 3 – Have a script

Mine is something like this “The purpose of our call today is to do three things. Firstly, for you to give me an update on where you are? Secondly, to find out what challenges you currently have and thirdly to discuss how we can help you. Does that sound fair?”

The key message is ‘test your scripts’ to see if you can improve them.

For more tips take a look at this – Click here.

Or to get my 6 video marketing tips, simply email me and I will send you 6 of my best marketing tips over a 6 day period for free.

Sales Skills Training

Sales Skills Training – Just how good are you?

There are many skills associated with being good at selling and many different systems for achieving sales success.

However, there are two fundamental keys to becoming better at sales.

What this video to find out what they are and how they can impact you.

Click here to become better.

Improve the Conversion Rate Optimisation of your Website

Want to win more business from your website?

Watch this short video to improve your Conversion Rate Optimisation

How to do email marketing?

Marketing TrainingOne of the biggest mistakes I see a lot of businesses making is sending out “sales” emails over and over again.

It’s better than not sending them out at all, but you need to understand that if you send one email after another trying to sell something, then your prospect of going to ‘tune out’, or unsubscribe.  

I’ve already talked about the importance of following up many times on my blog.  Yet, most people don’t follow up enough, or they abandon follow up altogether.

So the question is – How to follow-up with your prospect to forge a relationship with nurturing emails?

Another question to consider is – How you can use content to position you and your business as the KIP (Key person, or business of influence) in your market.

Want to Raise Your Game?  Call us on 01256 345 556.

Marketing Company in Basingstoke

digital marketing training

If you are looking for a Marketing Company in Basingstoke, then here are our top 7 tips to help you to find the right one?

  1. Find a Company who insists on the measurement of their and your marketing and sales results.
  2. Make sure you find a company who are not just about design if you want leads and sales!
  3. Make sure they are able to train you, mentoring you and do it for you.
  4. Marketing in 2017 and beyond is all about technology so ask them about their training and how they keep up to date with the on-going changes in the world of marketing.
  5. Make sure that your marketing company have a decent website and marketing materials themselves.  Do they practice what they preach?
  6. Find out what they think about Social Media and ask them if they win new business on it?
  7. Lastly, ask them for a list of all their testimonials from satisfied clients.  Being a marketing company they should have a significant number.

Want so ask us anything?  Call us on 01256 345 556.

Business Cards by Solway Printers

Tim-Solway-cropped

 

 

 

 

Tim Solway of Solways Printers

Just got our fantastic new business cards from Solways Printers.

Watch this great video – http://www.solways.co.uk/luxury-900gsm-thick-triplexed-business-cards/

Infusionsoft training Hampshire

Internet marketing training

Have you heard about Infusionsoft?

Wondering if it is for your business?

Why not attend our half day workshop to find out if this event is for you?

The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.

Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it.  You may not have the budget, or the time to learn how to use it.

But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016.  Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break.  Infusionsoft will help you to automate your businesses marketing and follow up.  It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.

For further details click here

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