Generate Sales Leads

Business Cards by Solway Printers

Tim-Solway-cropped

 

 

 

 

Tim Solway of Solways Printers

Just got our fantastic new business cards from Solways Printers.

Watch this great video – http://www.solways.co.uk/luxury-900gsm-thick-triplexed-business-cards/

Infusionsoft training Hampshire

Internet marketing training

Have you heard about Infusionsoft?

Wondering if it is for your business?

Why not attend our half day workshop to find out if this event is for you?

The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.

Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it.  You may not have the budget, or the time to learn how to use it.

But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016.  Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break.  Infusionsoft will help you to automate your businesses marketing and follow up.  It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.

For further details click here

Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.

An introduction to – The Association of Prudent Marketing

Marketing training

Develop your sales and marketing skills for only £15.00 per month by joining The Association of Prudent Marketing.

Learn more by watching this video:

click here to join.

 

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

Sales Training Hampshire – The secret of sales success

Steve Mills - Part time Marketing director

I have a fantastic tip for you to increase sales.

It is fantastic because it is so simple, but if applied it is also so effective.
So do not under estimate its potential powerful impact on this could have on your business.
So here we go…

The Secret of Sales Success

Rule 1 – Talk to lots of people every day
What are your current numbers?  How many do you need to talk to to get a sale?  Track your numbers.
Rule 2 – If you talk to lots of people, then you are bound to make more sales
Get your ratios, then work on improving your numbers.  Become better at selling!
Rule 3 – Give good service
What is your daily customer service score?  What could you do to improve it?  Work out what you can do to better take care of your customers.
The key as always is taking action.

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

Your sales skills

Sales skills

I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales.  However, most of the business owners I meet don’t consider themselves to be good at selling  and most have done little training; they try to workout everything themselves.

Do you think that it’s possible to gain those valuable sales skills?

I think it’s like putting your head in a hole in the ground like an ostrich does!  Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?

Here is why …

Psychologists recognise that there are four stages of competence in any skill area. These are:

1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.

2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.

3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .

4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level. 

So my question for you is: Where are you when it comes to sales and marketing skills?

If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others.  But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere.  It could be on LinkedIn, or to do with SEO or defending price.

Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing.  But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.  

Here are just some of the leaks:

  1. Your website is not converting.  This is because you don’t understand CRO (Conversion Rate Optimisation).
  2. You’re leaking referrals.  You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
  3. You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
  4. You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.

So take action to improve your sales skills and conversion rates NOW!

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

LinkedIn training in Basingstoke

LinkedIn marketing trainingHow well do you use LinkedIn?

Half-day LinkedIn Training in Basingstoke – The Prudent Marketing Company launches the next workshop: 10th March 2016

I recently agreed contracts to provide LinkedIn training training in Singapore, Dubai, Vietnam and Kuala Lumpur.  I have numerous inhouse LinkedIn workshops booked, as well as many ongoing consultancy clients.  I am set to win over £100,000 worth of business on LinkedIn in 2016.  I tell you this not to impress you, but rather to impress upon you that LinkedIn could be a great source of income for your business.

How effective are you at marketing your business on the world’s No 1 professional networking website?  

Attend this workshop and learn how to create an abundance of local, regional, national or international leads for your business at no, or very little, cost.

Most people are on LinkedIn but many don’t win much business from it because they don’t really know how to use LinkedIn and they simply don’t do anything!

If this is you, or if you just want to improve the knowledge you already have, this practical half-day LinkedIn workshop is for you.  It will teach you what you need to know in order to win new business from LinkedIn.

To book your place click here.

Page 1 of 13123...10...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop