Internet Marketing training

Infusionsoft training Hampshire

Internet marketing training

Have you heard about Infusionsoft?

Wondering if it is for your business?

Why not attend our half day workshop to find out if this event is for you?

The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.

Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it.  You may not have the budget, or the time to learn how to use it.

But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016.  Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break.  Infusionsoft will help you to automate your businesses marketing and follow up.  It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.

For further details click here

Seven reasons that you need to use video marketing

using video to grow your businessFact – Marketing is changing

One such change is the expansion in video marketing.  The use of video is going to grow and grow over the next few years to an extent that websites will look more like movie sites.

Here are our top seven reasons that you MUST learn for to produce your own video:

  1. The cost of doing so can be next to nothing
  2. You can be far more persuasive on video
  3. You can improve your websites CRO (conversion rate optimisation
  4. You can produce blogs quickly and easily
  5. You can add real live video testimonials
  6. You can produce voice to screen video using www.camtasia.com
  7. You can use YouTube and market your videos on Social Media, email and www.blogger.com

To find out how to use video in your businesses marketing click video marketing.

LinkedIn Masterclass – Next workshop is on 14th December 2016

Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

What if what you knew about SEO was wrong?

Marketing Advice and tipsWhat if what you knew about SEO was wrong?

Knowing about SEO is so time sensitive because it changes at least every few months.  Keeping up to date is therefore a constant battle.  Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.

During the past week I learned several new key skills for Google SEO.  Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.

One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:

  • Google analytics
  • Google+
  • Google local
  • Blogger.com
  • YouTube
  • Google maps

The bottom line is:

Google likes websites and companies that like and use Google.

New workshop coming soon!  Something to consider?

Social Media Training Singapore

Prudent Marketing companySocial Media Training Singapore

I am currently in Singapore running a two day Social Media Training Workshop.  Singapore is a really interesting place to visit and I have a great team on the workshop from a very diverse background including:

  1. A football coaching business in Singapore
  2. Someone from The Maldives who works for Maldives Transport
  3. Another person is from The Oman and her role it to introduce children into public schools in The Oman
  4. Yet another from the Singapore Aviation Authority.

Looking for me to train your team in Singapore, Southampton, Sydney, South Decota, just drop me a line, or call me on 01256 345 556.

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

What Prudent Marketing is – and why you need to use it …

Marketing trainingPrudent Marketing is a unique approach to marketing.  The Prudent Marketing System was developed over a period of 20 years and is based upon seven ‘Raise your Game skills:

The Seven Skills of Prudent Marketing Success

Position – The positioning of your business in the minds of your clients and prospects

Results – The development and improvement in your sales and marketing efforts and return on investment

Understanding – The real key focus of Prudent Marketing is getting an understanding of your marketing numbers, or Key Performance Indicators (KPIs)

Development – The next step is embracing the new income streams that you are not currently using.  For example, if you do not currently use at least four referral marketing systems, then you may be losing out on income from referral

Education – of clients to understand and appreciate the full range of products and services that you provide and to get them to buy those products from you

New – Development of the level of relationships that you currently have with your clients, your database, your LinkedIn contacts and your Twitter followers, etc

Time – One of the biggest mistakes we have seen, based on over 20 years’ experience, is small business owners FTI-ing.  In other words – Failing To Implement.  Prudent Marketing is about taking action and making sure that things get done!

In short, if you are serious about growing your business, you MUST devote TIME AND MONEY to your marketing or, more specifically, to lead generation.  So, what are you going to do?

Well you could give Prudent Marketing a try for only £69.  Why not take a look and see if Prudent Marketing is for you on 5th May 2016, from 9.00am to 1.30pm.  Click here for details.

Big changes with Google

PPC Advertising ManagementGoogle PPC Advertising

Google has changed its logo many times for fun, but major changes to the pages don’t happen too often.  That is why their recent decision to remove PPC adverts from the righthand side of the page is big news!

This will have the effect of reducing the amount of PPC adverts on the page from eleven to only seven.  In turn, this means more clicks for the companies on the page, especially those in the first three boxes at the top of the page.

Will this also impact organic traffic?

Yes it will, although it is hard to say how.  Fewer adverts could increase organic traffic, however a fourth advert at the top of the page could push the organic pages down the list.  My thoughts are that Google have not done this to reduce their PPC advertising income, but rather to increase it.  So if that is the case it is reasonable to assume that fewer clicks are going to be made in the organic side of Google and more are going to be for PPC adverts.

What will this do to advertising costs?

Less adverts above the fold means it is going to be more expensive with higher CPC (cost per click) fees and bidding wars!

You may want to ask yourself: Are the words you are bidding on worth spending the current CPC on?  Could you find a more cost effective niche?

Six tips from The Prudent Marketer

Steve Mills - Marketing Advice

 

 

 

 

 

 

  1. Review how your generic adverts for each page of your website appear on Google
  2. Review your average position and CPC for each key word
  3. Look for niches to advertise in and and be more Prudent with your PPC investment
  4. Measure, measure and measure
  5. It is always good to get the top spot, but it may not always be financially viable
  6. Improve your landing pages so that you get a better ROI from your PPC fees
Page 1 of 10123...10...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop