What is the future for marketing? Where is it going to change?
Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.
The main reason for me knowing about these changes is that they are already happening.
Here they are:
There is going to be an increase in the importance of the use of marketing to mobile phones. Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too. I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile. So we need to be good at marketing to mobile phones
The second big change is the use of video is going to increase. The use of video is already really important, but in the future, it is only going to increase. We can be far more persuasive, focused and powerful on video. In my opinion, websites are going to look more like TV stations. You only need to look at some of the statistics around YouTube to know how popular watching video is.
Why not attend our half day workshop to find out if this event is for you?
The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.
Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it. You may not have the budget, or the time to learn how to use it.
But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016. Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break. Infusionsoft will help you to automate your businesses marketing and follow up. It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.
And the truth is that when buying anything in marketing there are two questions to consider:
What the risk?
What’s the return on investment
Let me give you some examples from our services.
For example – Let’s say you are considering booking on to our LinkedIn workshop. What’s the risk? £69, plus half a day of your time! So, this is a fairly low risk. Question 2 – What’s the return on investment? Well the truth is it depends. I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.
It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk. However the rewards can also be very high. The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.
The truth is that the reason behind this lack of success is two fold.
There has been little, or no effort, or cash but into driving traffic to the site
There has been little, or no effort but into CRO (conversion rate optimisation) of the website.
You may have already realised that video is the way forward in marketing your business, product or service, but perhaps you don’t have the budget to invest in a professionally produced video.
About My Business Video Company and The Prudent Marketer
The Prudent Marketer, Michael Brook, from About My Business Video Company will be running a two day workshop where you will explore how to create and actually produce your own business video, but not only that you will discover what to do with that video to maximise it’s marketing potential.
This course will give you the skills to continue creating video content into the future – for less than hiring a professional video production company.
Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services? Wouldn’t it be fantastic to advertise only to people who are on your database?
And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?
In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors. So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.
A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.
Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme
Knowing about SEO is so time sensitive because it changes at least every few months. Keeping up to date is therefore a constant battle. Even people who attended my Internet Mastery events six months ago need to update their skills and knowledge.
During the past week I learned several new key skills for Google SEO. Each one is very new – only released in the last three weeks – and is centred around your use of Google tools including Google+, Google local and the search words ‘How to’ and ‘Where can’.
One thing that I can tell you is that it is now more important than ever to use Google’s tools and services including:
The bottom line is:
Google likes websites and companies that like and use Google.
I am currently in Singapore running a two day Social Media Training Workshop. Singapore is a really interesting place to visit and I have a great team on the workshop from a very diverse background including:
A football coaching business in Singapore
Someone from The Maldives who works for Maldives Transport
Another person is from The Oman and her role it to introduce children into public schools in The Oman
Yet another from the Singapore Aviation Authority.
Looking for me to train your team in Singapore, Southampton, Sydney, South Decota, just drop me a line, or call me on 01256 345 556.