Internet Marketing training

Social Media Marketing for small businesses

Social Media MarketingWe’d like to give you a free business tool.

Over 80% of small businesses who use it say they couldn’t live without it.

THE PRUDENT MARKETING COMPANY SAVES YOU TIME.

Schedule social media posts in advance for a week/month etc.
Handles all your company’s social media interaction in one place, with a single login.
Ridiculously easy to use.

IT CREATES INCREDIBLE IMAGE POSTS

A picture paints a thousand words. The Prudent Social Media Tool creates high impact image posts with zero Photoshop experience.

IT FINDS YOU RELEVANT, ENGAGING CONTENT TO POST

Easy content finder. One click posts awesome videos, news, trending content, and much more…

IT IMPROVES AND MEASURES CAMPAIGN PERFORMANCE

Measure best performing content/hashtags.
Finds optimal times of day to post.
Easily reschedules most successful content.

REALLY. NO COST. WE KNOW YOU’LL LOVE IT.

We hope you’ll upgrade to our Pro version that has, even more, features (and a small monthly fee), but you get all these features free. Forever.

HERE’S THE TYPE OF FEEDBACK WE ARE GETTING:

“I got home this afternoon and have been posting things like crazy, IT’S SO EASY! I am going to send it out to all my friends. I wish you great luck on this, It’s a winner.”

IT’S AMAZING AND ITS FREE!

Take 15 seconds to create an account and they will be the most productive 15 seconds you’ve ever spent on your business:

Sign up

Marketing Training Hampshire

Marketing Training Hampshire VenueWe are pleased to confirm that we will be running a one-day Marketing Training Hampshire based workshop on how to use video and YouTube to market your business.  The workshop is being held in our offices in Sherbourne St John, Hampshire, on 20th July 2017.

Workshop content covers

1. How to set up an account

2. How to produce a video on YouTube

3. Using Camtasia

4. Video production

5. Uploading your video’s to YouTube

6. The equipment that you need

7. Marketing your videos on YouTube

8. Piggyback on successful videos

9. Adding your YouTube video’s to your website and blog

10. Adding your YouTube video’s to your other Social Media sites

11. Marketing your YouTube site

Everyone knows that video marketing is the key to the future of marketing, but so many businesses are still not fully using video, either because they think it will cost too much, or they ‘don’t like being on video’.

The truth is video marketing can be totally free and you don’t have to be in any video’s, but you should!

Today I am going to talk about video content and specifically the three keys to selling on video.

Key 1 – People

Tell the listener who the video is aimed at.  For example – This video is for anyone who is not winning business on their website and who wants to do so

Key 2 – Problem

Tell the listener about the problem you are going to solve

Key 3 – Solution

Tell the listener about the solution that you have to the problem that you have identified?

For further tips on marketing, or to sign up for our next workshop, click here.

The future of marketing

Marketing TrainingWhat is the future for marketing?  Where is it going to change?

Whilst I do not profess to be able to predict the future, there are a couple of things that I am fairly sure will happen in the world of marketing.

The main reason for me knowing about these changes is that they are already happening.

Here they are:

Mobile

There is going to be an increase in the importance of the use of marketing to mobile phones.  Let’s face it, we pick up most of our emails on mobile now and do most of our Social Media on mobile too.  I recently also read a statistic that said for the first time over 50% of web surfing was done on mobile.  So we need to be good at marketing to mobile phones

Video

The second big change is the use of video is going to increase.  The use of video is already really important, but in the future, it is only going to increase.  We can be far more persuasive, focused and powerful on video.  In my opinion, websites are going to look more like TV stations.  You only need to look at some of the statistics around YouTube to know how popular watching video is.

Improve the Conversion Rate Optimisation of your Website

Want to win more business from your website?

Watch this short video to improve your Conversion Rate Optimisation

Infusionsoft training Hampshire

Internet marketing training

Have you heard about Infusionsoft?

Wondering if it is for your business?

Why not attend our half day workshop to find out if this event is for you?

The truth is that Infusionsoft is not for every business and you need a level of IT knowledge in order to use it.

Your business maybe too big, or you may not be computer savvy enough to use and fully benefit from it.  You may not have the budget, or the time to learn how to use it.

But if you are willing to take a look and see if it is for you, then it will only cost you half a day and £69 and that just might be the best £69 you have spent in 2016.  Because, Infusionsoft is a bit like, employing a full time marketing assistant working in your business 24/7 for less than the cost of a weekend break.  Infusionsoft will help you to automate your businesses marketing and follow up.  It will enable you to increase sales and improve the relationships that you have with your team and customers/clients.

For further details click here

Seven reasons that you need to use video marketing

using video to grow your businessFact – Marketing is changing

One such change is the expansion in video marketing.  The use of video is going to grow and grow over the next few years to an extent that websites will look more like movie sites.

Here are our top seven reasons that you MUST learn for to produce your own video:

  1. The cost of doing so can be next to nothing
  2. You can be far more persuasive on video
  3. You can improve your websites CRO (conversion rate optimisation
  4. You can produce blogs quickly and easily
  5. You can add real live video testimonials
  6. You can produce voice to screen video using www.camtasia.com
  7. You can use YouTube and market your videos on Social Media, email and www.blogger.com

To find out how to use video in your businesses marketing click video marketing.

LinkedIn Masterclass – Next workshop is on 14th December 2016

Should I buy a new website?

Marketing TrainingI get asked this a lot!

And the truth is that when buying anything in marketing there are two questions to consider:

  1. What the risk?
  2. What’s the return on investment

Let me give you some examples from our services.

For example – Let’s say you are considering booking on to our LinkedIn workshop.  What’s the risk?  £69, plus half a day of your time!  So, this is a fairly low risk.  Question 2 – What’s the return on investment?  Well the truth is it depends.  I know I client, who made £42,000,000 and many that have made £100,000+ be attending, but I also know others who have not taken any action following the workshop and so have got no sales.

It is the same with buying a new website – If you buy a new website and pay decent money for it, then there is a reasonable amount of risk.  However the rewards can also be very high.  The big problem that I keep hearing is “we have bought a new website, but we have had no leads at all from it”.

The truth is that the reason behind this lack of success is two fold.

  1. There has been little, or no effort, or cash but into driving traffic to the site
  2. There has been little, or no effort but into CRO (conversion rate optimisation) of the website.

3 surprising benefits of video marketing

You may have already realised that video is the way forward in marketing your business, product or service, but perhaps you don’t have the budget to invest in a professionally produced video.

About My Business Video Company and The Prudent Marketer

The Prudent Marketer, Michael Brook, from About My Business Video Company will be running a two day workshop where you will explore how to create and actually produce your own business video, but not only that you will discover what to do with that video to maximise it’s marketing potential.

This course will give you the skills to continue creating video content into the future – for less than hiring a professional video production company.

 

Find out more by clicking this link.

The Prudent Marketer – On Re-marketing

Marketing Training

 

 

 

 

 

 

How To Re-Target Your Ad Campaigns

Wouldn’t it be great to be able to advertise only to people who are interested in buying your products, and services?  Wouldn’t it be fantastic to advertise only to people who are on your database?

And what if… you only paid for that advertising if they re-affirmed their interest by clicking on a link?

In this video programme The Prudent Marketer discusses a new form of marketing not yet known to 90% of small businesses and one which is probably not yet used by your competitors.  So, now is a great to time for you to get ahead of the curve and beat your competitors to this new form of marketing.

A big thank you to Business Connections Live for inviting me to be their guest for the fifth time.

Steve Mills – The Prudent Marketer on Business Connections Live – The UK’s leading Business TV Programme

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