Business Development Strategy

Young Enterprise Council -Dragon Steve!

Marketing Training

I have been asked to become a ‘Dragon’, a bit like ‘Dragons Den’ for the Youth Enterprise Council at a meeting in Farnham on 1st Nov.

The idea is the six teams of young people 15 to 16-year-olds pitch their business in front of me and other ‘dragons’.  We select the one that I think is the best business and they get a prize. I’m offering them a free copy of my ‘Raise your Game CD Programme’, a free place on one of my marketing workshops and an hours free consultancy with me.

It is great to give a little back to others and to help young people!

Cialdini’s six principles of persuasion

Marketing TrainingI have been a big fan of Robert Cialdini and his six principles of persuasion for many years.

I originally became familiar with his work years ago through, “Influence: The Psychology of Persuasion”. It’s a must read. It gave me useful tools to use for marketing to others.  Influencing others isn’t luck or magic –

Influencing others isn’t luck or magic – it’s science. There are proven ways to help make you more successful as a marketer. Scientifically Proven Ways to Be More Persuasive’, a book he co-authored with Noah Goldstein, a professor at the University of Chicago School of Business, and Steven Martin, Director, Influence at Work. The authors “relied entirely on the significant body of research from the study of social influence and persuasion” to suggest ways you can improve outbound messages and office interactions to get the results you want.

The Science behind the Principles “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says. Most people can’t explain why they made a particular decision. But Cialdini can. And being able to identify the underlying factors that influence decisions mean we also understand how to use them to get more positive responses.

Be forewarned, though: The knowledge you’re about to receive shouldn’t be used to push shoddy goods or set unfair prices. “When these tools are used unethically as weapons of influence … any short-term gains will almost invariably be followed by long-term losses.”

Below is a video of Cialdini’s six principles of persuasion.

So, enjoy the 6 Principles of persuasion

You cannot be serious

Unless you watch this video by Jim Rohn.

Jim provides lot’s of outstanding, yet simple ideas that make a big difference.

 

Are you wasting marketing budget?

Marketing trainingWasting your marketing budget?

Are you currently wasting money, or time on marketing?  We all waste money, on marketing, but you should not keep wasting money on marketing.

In other words, the only money that you should be wasting on marketing is on testing your marketing.

In order to market your business effectively it is essential to:

  1. Test different elements of your marketing in order to try to improve its return on investment
  2. Measure what is working and what is not
  3. Improve the marketing you are doing that does not work, or get rid of it and use the money on other marketing ideas.

The important things are to test and measure and improve.

For further marketing tips why not join The Association of Prudent Marketing.

Our client grew from £290,000 to £492,000 in 12 months

£290,000 to £492,000 in 12 months

Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy.  Want to do the same?  Take a look.

Chris-Monk-cropped

“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve.  The future is looking good too but we still want to take it the next level”.

Chris Monk – Managing Director, Cascade Events Ltd

Steve appearing again on Business Connections Live

 

Business Connections Live

 

 

 

 

 

Steve is appearing again on Business Connections Live on Independence day 4th July at 1pm.

Business Connections Live, the UK’s Leading Online Business Channel is an online Business Television Channel giving free advice, mentoring and inspiration to Entrepreneurs, SME’s and Businesses. Each week our invited business experts join us live on the air to discuss and educate our viewers with business strategies that make a real difference.

Business Connections Live is the brain child of two entrepreneurs, Steve Hyland and Linda Bazant who saw the need for small businesses to have a source of information that was profitable and useful.

You con contact them at – http://businessconnectionslive.com/about-us/

On 4th July I will be talking about Re-Targeting, or Re-Marketing as it is sometimes called.  Not sure what this means?

The good news is you are not alone.  The even better news is – You could be the first in your industry to use this great form of marketing.

So tune in on 4th July at 1pm.

http://businessconnectionslive.com/live-programme/

 

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Loyalty Marketing Singapore

Prudent Marketing company

 

 

 

 

 

 

The Prudent Marketing Company is pleased to announce the Steve Mills will be speaking on Loyalty Marketing in Singapore on 25th and 26th January 2016.

To book click here – http://greenforest.sg/index.php/event-program?id=121

Workshop Overview

This workshop provides delegates with the three key dimensions of loyalty, which are retention, cross-sell and up-sell. Attendees will have the ability to evaluate the ROI (Return on Investment) and measure results, as well as master the concept of testing to make certain your outbound marketing continues to deliver a higher and higher ROI.

This course highlights that social media adds a new dimension to loyalty in driving increased value from your customers through the brand and through revenue.

It reveals the tools and guidelines to help improve your loyalty and customer engagement activities. Attending this course will improve your ability to evaluate, analyse and track your loyalty marketing success in order to defend, maintain and grow your budgets.

Marketing planning with Smart Numbers

Smart numbersMarketing Planning

I recently came across a company that might help you to measure your marketing planning more effectively.  

I would like to introduce you to Maincom’s, in particular I wanted to inform you about Smart Numbers, also known as Virtual numbers.  

We have one number on our website, another on LinkedIn, another on our emails, etc and the smart number system tells us how many times each number is called.  Simples!

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner. 

Key features of Smart Numbers:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.  
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – sue.morant@maincoms.co.uk / 0333 358 3000 / www.maincoms.co.uk

We are not on commission, but I wanted to let you know about this great way of measuring your marketing.

Business Coaching UK

Marketing Advice and tips

 

 

 

 

 

 

Business Coaching UK – 90% of Marketing does not work

I have failed many times in marketing; to be honest I have probably made more mistakes than most.  However, in this process of finding out what does not work, I have also found out what does work – and, believe it or not, in my opinion 90%+ of Marketing undertaken by small businesses does not work.

Why?

It is a bit like trying to lose weight.  We give it a go for a month or two and because we don’t get results straight away we give up.  I often hear small business owners making sweeping statements like:

  • Email marketing does not work in our industry
  • Our website is a brochure site
  • PPC advertising is a waste of money
  • Facebook is not for business
  • I don’t win leads on LinkedIn.  I just use it to connect with people
  • etc, etc

The truth is that all these things work some of the time, but most small business owners try to implement these strategies without any training, or understanding of these modern marketing methods.

To clarify

It is not that the above marketing does not work; rather, it is that it was done in a way that did not work.

Here is the truth

“It is not that you are doing the wrong marketing.  It is that you are doing the right marketing, in the wrong way.”

Steve Mills

So, the keys to your successful marketing are:

  1. Keep going.  Be consistent and don’t give in too early.
  2. Change your approach.  If your marketing is not producing the results you want then something is wrong.  Test different headlines, copy, offers, target market, use of video, pictures, etc.
  3. Measure what is working and what is not.
  4. Marketing in 2015 is not as simple as it once was.  Any fool can place an advert in the Yellow Pages, but most people do not understand modern digital methods, so you need to undertake training, or get advice in this.

Need help?  Call The Prudent Marketing Team on 01256 345556.

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