Business Coaching Services

Business Advice for small businesses – Testing Headlines

Business Advice for small businesses – Testing Headlines to improve conversion rates

Whatever results you are currently achieving in your marketing can be improved by testing your headlines.

I have helped businesses to improve their lead generation by 10%, 35%, 100% and even 250% by testing a different headline from the one, or ones that they were using.

Watch the video below, as Steve demonstrates how he helped a company to make a £2.2 million pound sale by testing a new headline.

Marketing planning with Smart Numbers

Smart numbersMarketing Planning

I recently came across a company that might help you to measure your marketing planning more effectively.  

I would like to introduce you to Maincom’s, in particular I wanted to inform you about Smart Numbers, also known as Virtual numbers.  

We have one number on our website, another on LinkedIn, another on our emails, etc and the smart number system tells us how many times each number is called.  Simples!

Smart numbers provide a great cost effective solution for monitoring the success of marketing campaigns such as press advertising, online marketing and of course your website and social media pages.

With a free call recording facility they also provide a great staff training tool to ensure calls are being handled in the correct manner. 

Key features of Smart Numbers:

  • Each number is billed at £1+vat per month (rolling 30 day contract)
  • You can have as many 0333, local area codes, 0800 numbers as you would like, pointed to any landline or mobile number
  • They can provide a list of numbers for you to pick from.
  • Great for marketing and staff training as comes with free call recording, you can listen back to all calls over a 30 day period and download any that you wish to save
  • With your own secure login you can monitor the number of calls received on each one, proof as to whether a campaign is working and generating calls.  
  • As the number is diverted to your landline or mobile, calls are charged at less than a penny for Local and National (£0.0070ppp) and less than 4p to mobiles (£0.0395ppm
  • You can login and re-programme the numbers to point to a different destination at a click of a button which is instance.

If you would like to know more you can either talk to me or please do feel free to contact Sue Morant directly at Maincoms – sue.morant@maincoms.co.uk / 0333 358 3000 / www.maincoms.co.uk

We are not on commission, but I wanted to let you know about this great way of measuring your marketing.

Why you need Multiple Streams of Income

Marketing Training

Why you need to use Multiple Streams of Income.  I am often proudly told …

“We don’t do any marketing, we just rely on referrals.”  On one hand that is great, but on the other it is costing businesses thousands, or even millions, in lost income and profit.

Let me explain …

The great things about referral leads is they they prove you are doing a good job (or you would not get referrals).  They are also great because they are generally free (unless you incentivise people for giving you referrals).

However, here is the problem …

Relying on the good will of others in the hope that they will help you to grow your business is never a great idea.  Having a system which creates multiple streams of income is far more effective.

What is worse about the “one income stream” approach …

What is worse is that if you don’t do any marketing and simply rely on referrals, then you miss out on what I call the multiple stream of income effect.  Here is what I mean.  If you are not winning business from your website, then you are leaking money.  If you are not using email marketing, then you are certainly leaving a pot of gold on the table that you are not claiming as yours.  If you are not using LinkedIn properly and professionally, then there is another pot of gold that you are missing out on; and if you are not using the many other digital marketing methods, then again you are losing out.

What is the solution?

The key is to create “Multiple Streams of Income”.  In other words to use multiple ways of winning business.  Can I ask you a question?  Can you think of any big successful business that does not use Multiple Marketing Streams (apart from a few pyramid schemes)?  The key is always action, but the truth is that you need to take “Prudent Action”.  In other words, don’t throw loads of money, time and effort at this, but rather spend time testing and measuring your results.

Remember this …

Don’t listen to people like me telling you this will work or that will work and that you should spend thousands on a new website, or on PPC Advertising.  Instead, invest in a small amount in “testing” your sales and marketing in order to get to know your real marketing numbers.

A key thought …

Once you know that for every marketing £1 that you spend, you get £10 back, you have an infinite marketing budget!

Your Marketing Checklist

Steve Mills - Marketing Advice

Five elements of a marketing checklist

1. Test everything

The No 1 rule of a Marketing Checklist has got to be to test everything.  In other words, you need to test each element of your marketing and then improve it.  So, if you want to be more Prudent with your marketing, then test to improve performance.  I have known testing a headline to triple orders.  I have known testing the use of video on a website to create a 500%+ increase in enquiries and sales.  I have known a 1,200% increase in enquiries by testing copy, pictures, headlines, video, target market, media etc.  So test, test test!

2. Speak out loud

“He who whispers down a well about the things that he can sell, will not make those shinny dollars like he who climbs a tree and hollers”.  Are you a best kept secret?  Well, shame on you!

3. Make it feel like valuable education and news

The days of going up to someone and saying “Do you want to buy this?” are almost over.  The truth is now that we are smarter than that and smart marketers are doing more nurturing and educating than cold selling.  In essence it is more about getting people to know you, like you and trust you.

4. Narrow your niche

How broad is your niche?  No matter how broad or niched it is the question is how could you narrow your niche.  Or create a niche within a niche.  The three key questions that you need to ask to establish a niche is:

– Are they hungry?

– Are they satisfied?

– Are there enough of them?

5. Measure your results

In over 20 years of providing marketing advice, support and training to businesses, the single biggest mistake that I come across again and again is not measuring marketing results.  And yet we all know the old saying: “You cannot manage what you do not measure”.

Need more help, then book in for a marketing review.

Marketing Self Assessment tool

Business advice for small business

Marketing Training

Business advice for small business

A full 80% of businesses in the UK fail within five years and 99.9% of businesses do not reach their full potential. 

Why is that?

The truth is that there are many reasons that businesses fail: being unlucky, not focussing, the economy, changes in the market, etc.  However, some of the biggest reasons that I see businesses fail is what I call lack of expertise.

What do I mean?

If you think about your business, then the big three areas of expertise are:

  • Operations
  • Marketing
  • Finance

Very rarely have I heard of a business going bust because they are bad at what they do.  Rather, it is because they are bad at selling what they do (sales and marketing), or bad at managing the money (the financial side of the business).

You are an expert.  You almost certainly have expertise in what you do, be it landscape gardening, architecture, hair dressing, software development or IT.

However, what is your level of expertise in reading a balance sheet, writing a business plan, producing an exit strategy?  If you are not happy with your answers, then hiring a top class accountant is not a “should”, it is a “must”!

What about Sales and Marketing? 

What is your level of expertise in search engine optimisation, re-targeting, PPC advertising, conversion rate optimisation, email marketing, YouTube, social media and other digital marketing methods?

The simple fact is that marketing is changing and keeping yourself up-to-date is almost a full time job.  The 5 BIG C questions business owners need to ask are:

Crowd Development = how can we grow the size of our database?

I am talking about the number of people on your email list, your contacts on LinkedIn, Facebook and Twitter.  The number of people watching your YouTube videos and the number of people visiting your website.  In essence, the number of people who know you, like you and trust you.

Conversion = how to convert your crowd into people who know you, like you and trust you

This is the nurturing stage which is often missed out by small businesses. This is what I call the “courting stage”.  You would not meet someone and go up to them and say “marry me”.  But business owners go up to prospects and say “buy this”.  Instead of building the relationship and positioning their company as the expert “go to” company in their niche. 

Conversion rate maximisation = getting more sales from your clients, prospects and loyal fans

In this section you need consider how you can turning those “nurtured prospects” into sales by becoming better at converting interest into action. 

Cash = the process of converting “going for a coffee” into that first date or first sale

It is no use getting thousands of people to visit your website and maybe download a free report (or read a blog) unless you convert that interest into a sale.  So you need to be outstandingly good at converting leads into sales.  You need to examine your sales systems, structures, follow-ups, words and referral systems etc.

Continuity = keeping customers and getting them to buy from you again and again

One of the big marketing opportunities is the opportunity to maximise your current clients by getting them to buy from you on an ongoing basis.  In other words, getting people signed up to a monthly service, or to become a member, or getting some form of monthly ongoing fee.

If you think that you need to learn more, then there are two options:

Option one: I have produced a video explaining more about maximising your marketing.  Click here for details: http://theprudentmarketer.com/business-growth-programme/

Option two: sign up to my five-month programme which covers the 5 C’s above.  Click here:

http://theprudentmarketer.com/business-growth-programme/

Business Connections Live – Steve Mills, The Prudent Marketer

Business Connections Live – How to build a successful brand.  Advice for small businesses has changed and so has sales and marketing.  It is no longer good enough to present your products to the market with a list of reasons why people should buy them; you now have to get people to know you, like you and trust you – and to build trust and position yourself, your company or your products as the natural choice using Inbound Permission-based marketing.

On this edition of the Business Connections Live, Steve will explain:

  • How to change the way that you look at marketing
  • Build a brand and create loyalty
  • Use social media to build a list
  • Use email marketing to develop that list
  • Convert more of your list/prospects into sales
  • Create more sales
  • Learn the business fundamentals on how your business can achieve:
    • More Leads
    • Increased client/prospects loyalty
    • Improved conversion rates
    • Increased sales
    • Stronger life time value

Watch NOW …

Need help?

Take a look at this, or call us on 01256 345 556.

Marketing Advice for Small Businesses

Marketing Advice and tipsSmall Business Marketing Advice

Find below a copy of the recording of the Small Business Marketing Advice webinar recorded on 17th September by Steve Mills – The Prudent Marketer.  Learn the tools of Geometric Growth and how to double your business within the next twelve months.

Steve Mills,  The Prudent Marketer, will be discussing “The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

For more marketing advice and to join the programme, go to Small Business Marketing Advice.

Steve live on Business Connections Live

Marketing advice from Steve Mills

Steve live on Business Connections Live, the UK’s No 1 online Business TV Channel

On 21st September Steve will be live on Business Connections Live and discussing ‘The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

The details are at – http://businessconnectionslive.com/

 

Karen Froude joins The Prudent Marketing Company

Karen Froude – has joined The Prudent Marketing Company as a Marketing & PR Consultant.  Karen has worked in Marketing and PR roles within the insurance industry for more than 20 years in International Healthcare Insurance, Travel Insurance, General Insurance Pensions and Investments. Previous employers include Bupa International, Legal & General and Zurich UK. Her skills are broad and diverse and include all aspects of marketing strategy and communications.

 KEY ACHIEVEMENTS AND COMPETENCIES

Campaign and Project Management

   Produced the first ever Bupa International Corporate Video – filmed in four international destinations.

   Developed, designed and launched the ability to buy medical policies online for Bupa International.

   Twice researched, wrote and submitted Bupa International’s entry for the Queen’s Award for Export Achievement – winning both times in 1999 and 2005.

   Launched a low cost, high ROI, Member Get Member campaign for Bupa International.

Branding and Creative

   Changed the ‘look and feel’ of the Bupa International brand across all printed literature, advertisements (on and offline) and website.

   Designed and launched 3 secure Bupa International web portals for their intermediaries, individuals and corporate customers.

Customer Relationship Management and Retention

   Produced the first quarterly newsletter (HTML and Print) for Lifecare International.

   Designed and distributed the first customer questionnaire for Lifecare International’s customers in Kenya.

Event Management and Sponsorship

   Organised 7 Bupa International staff Summer Balls for 400+ people.

   Was chosen to represent Bupa International in the Bupa Group sponsorship team for the 2002 Commonwealth Games in Manchester, and managed the sponsorship of The Sussex Cricket Club for Legal & General and The Rugby Sevens in Hong Kong for Bupa International.

Communications

   Changed all written communication for Bupa International including literature, web content, and     customer correspondence into new plain English ‘easy to understand’ wording.

Agency and Stakeholder Management

   Worked with and managed the relationship of several full service marketing agencies including Ogilvy and Mather (London), Designate (Brighton), WFCA (Tunbridge Wells) plus the PR agencies of Fishburn & Hedges (London) and RPPR (London).  This included managing two contract tender processes.

   Influenced the Bupa International Management Team to change to single age pricing bands for customers.

Public Relations

   Successfully managed The Media after the collapse of Lehman’s Bank by limiting the negativity concerning Legal & General investments.

   Increased the volume of positive coverage/cuttings month on month throughout 2008/9 for Legal & General Savings Division (Investments and Pensions).

   Managed the Media when Zurich UK were fined by the Financial Services Authority regarding customer data loss in 2010.

Business Advice – You have read before

Business advice ukI am sure you have heard this Business Advice many times…

Sometimes, in fact often the best business advice is the obvious business advice.  It is often common sense, but more often, not common practice

•    80% of profit comes from 20% of your customers, 
•    80% of the sales comes from 20% of your products, 
•    80% of results comes from 20% of your effort

Question – When was the last time you looked at how you spend your day?  Are you spending 80% of your time doing the 20% of things that will make the biggest difference in your business?

It’s much smarter to identify the things that give you the biggest impact and then focus your time, money and effort on those things, rather than trying to hammer away at everything you need to do.  The simple fact is that you can’t do everything and, if you keep doing what you’ve always done, you’ll get the results you’ve always got and you’ll never get the rewards that you could.  The key is to MAXIMISE the return on investment that you get from each and every minute you take and every £1 you spend.

What have you spent your time on over the past few days?

Why not start keeping a log of what you do, every 10 minutes, today?  Have you ever said “I just don’t know where all the time goes”.  Don’t you think that it is about time that you did start to know when the time goes?

Once you realise that 80% of your results come from 20% of your actions, all you have to do is to start doing more of what works!  In other words, the key 20% of activities that really drive your business forward.  I’m not saying it’s easy – nothing worthwhile ever is – but it could really make a difference to your business and in fact every aspect of your life.

So take action and consider your own time allocation…

Identify your top 20% and then allocate more time to those activities.

Page 3 of 21« First...234...1020...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop