Business Coaching Services

The Wealth Building Day


On Satursday 7th August I have been asked to speak at ‘The Wealth Building Day’ in Reading.

I am speaking along with several other leading experts in the field on how to create real wealth. The theme of the day is that wealth creation is about following specific principles and strategies and that in fact anyone can create real wealth, if they know and use these principle and that take ACTION.

For further details and to book your place go to.

Or call me on 0118 930 5700 for further info.

Personal Development

Most people know me through my ability to help small businesses grow and ultimately to make more profit.  I have spent nearly three decades doing this.

Most of my knowledge has come from:

1. Practical experience in the field

2. Trial and error in learning what works and what doesn’t

3. Learning by attending seminars by many of the world’s leading experts in sales and marketing

4. Learning from listening to CD’s by some of the world’s leading experts in my car.  I spend at least and hour per day and often up to three hours per day traveling in my car.  All this time I am educating myself through the medium of CD’s and dare I say it cassettes!  I call my car a University on wheels.

But today, I would like to talk to you about Personal Development.  Why?  Because the more you invest in yourself, the more you have to invest in your business.

One expert I love listening to is Jim Rohn.  Jim sadly died recently, but he was an amazing guy and one who made the complicated simple (which is my definition of of a great teacher).

Here are some of Jim’s words of wisdom:

1. Work harder on yourself then you do in your job, or in your business

2. Don’t wish it was easier, wish you were better

3. It’s not what happens to you, it’s what you do about it (I love this one and live my life by it)

4. He encourages people to ask themselves – How come you are not already successful?

5. Don’t major in minor things

6. Increase the value of you

7. If you wish to be wealthy study wealth.  If you wish to be fit study fitness.  If you want more leads study lead generation

8. Take action – A goal is just a day dream until you start along the path to achieve it

9. There is always risk, but not taking risk means certain failure.  There is however a big difference between risk and risky

10. Success is doing what failure won’t

Great stuff Jim.  RIP

Steve Mills

Profit production is easy

Steve Mills

How to make more profit

There are only two ways of making more profit in your business.  Reduce costs, or increase sales.  It is as simple as that.

Reducing costs is good because you can do it instantly.  However, it is limited because you can only reduces costs so much.

The real leverage is in increasing sales.  That is because you can do it exponentially. In other words you can if you build your business correctly increase your sales by 1,000’s of percent.

So how do you do that?  Keeping it simple, there are only three ways of getting more sales:

1. Win more customers

2. Increase your average unit of sale

3. Increase your frequency of re-purchase

That is it!  That is all you have to do!

The questions is how?  This is where it gets more tricky, because there are thousands of ways and some work and some don’t work so well.

I have spent nearly 30 years working with small businesses and in that time I have developed a strong understanding of what works and what does not.

So if you want to grow your business in my opinion you have two choices.  you either spend thirty years learning all you can about marketing, or you hire someone like me as your marketing mentor, coach and business advisor.  Click here for details.

Steve Mills

£1,000 training grants

Training grants – Train to Gain have just released a further £4,200,000 worth of £1,000 graining grants for small businesses.  The qualification criteria is fairly easy to satisfy and for details about the grants available click here.

What does the word strategy mean?

There are clearly many definitions of the word, but the one I like from the dictionary is “a plan of war”.

Not for any agressive reason, but because this really defines it for me.  So the question is – what is your businesses ‘plan of war?’

The fact is that 95% of the business people I meet out there don’t have a plan at all.  There are clearly many reason for this:

  • They don’t have the time
  • They don’t see the value in it
  • They don’t know how to write one
  • They don’t understand what it should contain
  • They don’t know why it is essential that their business has one.

Look at it this way.  Can you name one large business that does not have a strategic plan?  The answer is NO.  If you think about what a large business is, it is just a small business that did it right.  Vodafone was started in a garage in Newbury be two guy who formed a company called ‘Racal Electronics’.  Did Vodafone have a strategy?

The questions is – Which came first – the success, or the strategy (paln of war) for success?  Don’t get me wrong, I am sure that there are businesses out there who are successful and they have never doen a day’s planning ever!

However, I am also sure that having a specific strategy for your business significantly increases your chance of success.

So how can you easily produce a Strategic Plan for your business?  One way is to use a system.

For details about our system click here.

Andy Murrey

Steve Mills

Steve Mills

I always think that sport and business are linked at the hip.  What that means is that business people can learn so much from watching sport.

I have just finnished watching Andy Murrey lose to Raffa Nadal.  Both woldclass players and both capable of winning the match.  So what was the difference?  Nadal won 3-0?

I think it came down to belief.  Murrey never really believed in himself.  It also came down to playing your best at the right time.  Nadal did it and Murrey did not.  Hence 3-0!

So what can we learn from this?  The truth is lots!

Let’s take sales as an example – When you go in to that sales meeting, or stand up to do a sales presentation, you must believe in yourself.  If you don’t the person you are meeting WILL be able to tell in just the same way that I could tell Murrey was never totally believed in himself.

In that same way doing your best at the right time is essential to your business.  So the most important time is probably creating a truely outstanding first impression.

So my question is – What can you do to Raise your Game and get the very best out of yourself, your team and your sales and marketing?

Search Engine Optimisation

Steve Mills – SEO

In my work as a marketing advisor I hear many stories about the effectiveness of different companies’ websites. I hear about businesses who have spent anything from £1,000 to £25,000 getting their website re-designed. Then six months later I hear that the new website is producing very little new business.

Let’s take a look at why this could be:

Here is a clue! When you hire a website designer what do you think they specilise in?  The answer is obvious, website design.  Here lies the biggest problem.  The business owner spends most of his or her budget on the design of the website.

The second problem is that the business owner spends very little money, time or effort on the marketing of the site.  In fact it is usually left to the website designer to market the site. In other words to someone who is a designer.

Let me ask you a question.  Would you entrust the off line marketing of your business to someone who has designed you a leaflet, or a brochure? No! Then why would you presume that your website designer will be an expert at internet marketing?

The simple truth is that most of them aren’t.  Why would they be, they are website designers!  Now don’t get me wrong, I am not having a go at website designers, all designers amaze me with their creativity and skill and my advice to you is to find a top designer and pay them handsomely.  But and it is a big but, not at the cost of marketing your website.

If you think about it, a website is a bit like a brochure and if I take my brochure and put it into my brief case and never show it to anyone, then my investment in the design of my brochure has been wasted.  I have got to get my brochure in front of people and more importantly in front of the people who buy my products and services.

So the real question is.  How do I market my website?  An even more important question is – how do I utilise the internet to market my business?

Well the truth is there are many ways. Let me explain. When someone builds a house, the first thing they have to get right is making sure they have secure foundations.  Logically, the taller the house, the stronger the foundations need to be.  It is exactly the same with building a business.

The more successful you want your business to be, the more marketing pillars you need.  In other words, you need to build multiple pillars to create multiple streams of income.

However, most businesses operate their internet marketing using only two or three pillars.  For example, they register their key words with the appropriate search engines and they utilise pay per click advertising programmes.

If you operate with several marketing pillars, it is essential to measure how each of these is affecting your business.  Amazingly 95% of all of the businesses I have worked with never bother to ask themselves how they can optimise the pillars they currently use and they certainly don’t know how many leads each of these pillars is producing for them.

An internet marketing Pillar is a lead, or sales generating tool which can be measured and improved. For example:

  • Search engine optimisation
  • Pay per click advertising
  • Referral marketing
  • Joining internet based networking organisations
  • Marketing analysis
  • Blogging
  • Ulitising off-line marketing
  • Keyword density
  • Newsletters
  • Article submission
  • Multiple websites selling one product
  • Branding and image
  • Client marketing
  • Viral marketing

The key is to take action!

Steve speaking at the Opus Accounting Masterclass

Steve Speaking at Opus Accounting Masterclass!

I am speaking at launch of the The Opus Accounting Masterclass Group meeting.  The seminar is being hosted by Opus Accounting and I and the other speakers will be discussing how businesses can cope with the cut backs following the budget.

Go to the Opus Accounting website to book your place.

Sales Training UK

Steve Mills
Steve Mills – Profit Producer
Winning leads is an essential part of any business.  However, there are several aspects of a lead and they are:
1. The number of leads you get
2. The quality of those leads
3. The cost of those leads
4. The conversion rate

Today I would like to write about No4 – the lead conversion rate!  As a small business it is essential that you know your lead conversion rate (the number of leads you convert either direcvtly into sales, or into meetings).

It is also essential to ensure that you constantly strive to improve your lead conversion rate.  The quesiton is – what can you do to improve your current rate?

My thoughts are:

1. Follow up quicker
2. Follow up longer (don’t drop the ball)
3. Follow up in different ways (phone, email, text, etc)
4. Become better at selling
5. Take some sales training

The important thing is to know where you are, then constantly and neverendingly try to improve

Raise your Game is 1 year old

I am celebrating 12 months of ‘The Raise your Game’ Programme this month.  Time goes so fast and it is hard to realise the programme has been going for so long.

Someone recently asked me how long I can keep going for in terms of content?  My answer – for ever!  There is always something new to learn in marketing and sales and I spend an average of 1 to 2 hours every day learning more about sales and marketing.

I have a very special offer for anyone reading this blog.  My programmes costs £14.99 + p&p + VAT per month to buy.  So the total cost of the 12 months would be £246.60.  My offer is – I have 10 back issues left.  I am willing to sell these sets of 12 CD’s for £70 + p&p + VAT.  Or less than £6.00 per CD.  Call 0118 930 5700 if you want to order your set.  This offer is strictly on a first come, first served basis.

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