Business Coaching Services

Association of Prudent Marketing – Video Introduction

Association of Prudent Marketing – Video Introduction

In this video I share one of the ideas that you will learn when you join ‘The Association of Prudent Marketing’.

Business development advice

Steve Mills - Berkshire based Internet marketerBusiness development advice

If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.

Business is business

What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?

That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.

Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.

Do you need a business coach?

Marketing Training

Do you need a business coach?

I have spent over 10,000 hours learning about sales and marketing from the best in the world.  

Being a former international sportsman I knew it was essential to invest in coaching and training.

I have spend over £20,000 just on CD’s and DVD’s, let alone all the workshops, webinars and coaching I have invested in over the past 20+ years.

And when I look at what most people invest in themselves I think – “Are you CRAZY? How can you not spend any money on improving yourself and your business?

All told, over the years I’ve invested over £100,000 to be a part of some of the best masterminds that exist.

And that number is only going to get bigger, because…

In every area of my business and my life that I want to improve, I seek out a mentor, a coach, someone that I can work with…

Someone who’s been there and done that, and I work with them to achieve the same results.

And yes, sometimes it feels like a big leap.

But I always remind myself of the four words that are responsible for EVERY single success that I’ve had in life and business, “Action is the key”

To accomplishing something HUGE like growing your business by 25% to 100% in the next 12 months takes Action.

Want to find out if my PRIVATE PRACTICE group can help you get there?

Take the leap and check out all the details here, OR CALL US ON 01256 345 556.

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Our client grew from £290,000 to £492,000 in 12 months

£290,000 to £492,000 in 12 months

Our client Cascade Events grew from £290,000 turnover to £492,000 turnover in 12 months on our Prudent Marketing Academy.  Want to do the same?  Take a look.

Chris-Monk-cropped

“Cascade Event Management’s turnover hit £492,000 this year (up from £290,000 last year) and I’m sure a significant part of that is down to the time I spent with you, Steve.  The future is looking good too but we still want to take it the next level”.

Chris Monk – Managing Director, Cascade Events Ltd

Microsoft buy LinkedIn for $26 billion

LinkedIn Management

Microsoft to buy LinkedIn for $26bn<http://www.bbc.co.uk/news/business-36519766>[http://ichef.bbci.co.uk/moira/img/ios/v3/1024/cpsprodpb/CD42/production/_89964525_hi033455224.jpg]

Microsoft is buying the professional networking website LinkedIn for about $26bn (£18bn) to help boost sales of its business software.

That is all we know for now and we will keep you updated with further news and changes, as they emerge.

Prudent Marketing Academy Deluxe+ Programme

The Marketing Coaching Programme – The Deluxe Plus Programme

  • Production of a marketing plan
  • Weekly online mentoring session (every Thursday at 12.30 pm GMT
  • New website or landing pages
  • Blog built on blogger.com and writing of a weekly blog post
  • Monthly marketing meeting
  • Social media portal, with five posts daily
  • Access to all workshops
  • Monthly copy of Raise Your Game CDs
  • Association of Prudent Marketing membership
  • Prudent Marketing newsletter
  • PPC management
  • Monthly SEO
  • Copywriting
  • Social media management
  • Weekly members-only email
  • Smart numbers (to track your marketing success)
  • Grow Your Business With Referral CD programme
  • Marketing appraisals
  • Marketing audits and checklists
  • Business planning software
  • Business planning day
  • Website management service
  • Prudent Marketing folder
  • Branding review and production of brand guidelines
  • Weekly blogging
  • Infusionsoft CRM and email marketing system
  • Delivery of weekly digital marketing campaigns
  • Online Prudent Marketing programme
  • Monthly PR campaign

    Call for details

Your sales skills

Sales skills

I’ll be honest with you, creating leads is great, but it is also a nightmare if you don’t have the skills to convert them into sales.  However, most of the business owners I meet don’t consider themselves to be good at selling  and most have done little training; they try to workout everything themselves.

Do you think that it’s possible to gain those valuable sales skills?

I think it’s like putting your head in a hole in the ground like an ostrich does!  Wouldn’t it make sense to work on improving your sales and marketing skills on an ongoing basis?

Here is why …

Psychologists recognise that there are four stages of competence in any skill area. These are:

1) Unconscious Competence: You totally lack knowledge and skill and are totally unaware of the need for training – or the skill.

2) Conscious Incompetence: You discover there are skills you need and you may know that others are more competent than you.

3) Conscious Competence: You’ve acquired the new skills and knowledge. You actively put them into practice and gain confidence as a result .

4) Unconscious Competence: Your skills have now become habit and you perform tasks without conscious thought or effort. You’re on autopilot and your confidence is at a high level. 

So my question for you is: Where are you when it comes to sales and marketing skills?

If you’re better than most small business owners, then you’re at a Level 3 in some areas and Level 2 in others.  But even if you’re at the top of your game, there’s still a bit of Level 1 lurking around somewhere.  It could be on LinkedIn, or to do with SEO or defending price.

Let’s face it, no one gets 10 out of 10 for everything that they need to know and the skills they have in sales and marketing.  But the truth is – a lack of skills and knowledge is leaking money from your business each and every day.  

Here are just some of the leaks:

  1. Your website is not converting.  This is because you don’t understand CRO (Conversion Rate Optimisation).
  2. You’re leaking referrals.  You could be wining referrals from 40% of your clients, but you have no system in place and so your numbers are round the 10% mark.
  3. You don’t really understand LinkedIn and you are leaving a pot of gold sitting there, just waiting to be asked for.
  4. You are only converting 20% of your meeting into sales because you have never done any sales training; yet if you just got your conversions up to 40%, then you would double the size of your business over time.

So take action to improve your sales skills and conversion rates NOW!

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

Quotes by Peter Thomson

Marketing Advice and tipsPeter is someone I have learned loads from over the past twenty+ years.  I spent the first eight listening to Peter on tape (yes I am that old!) and then on CD.  When we eventually met, it was really strange to speak to someone to whom I had listened so much.  We have since become good friends and I continue to learn from Peter, even to this day.

Two of the sayings I always remember from Peter are:

“Another day older is another day colder”

In other words, imagine that you fill out a web form asking someone to call you as you want to buy their service – and three days later, they still haven’t called you.  Has that ever happened to you?  I know it’s happened to me – LOTS!  On the other hand, Peter says: “Speed stuns”.  Imagine if, on the next website you visit, you fill out their form and they call you within ten minutes.  Which one are you going to buy?

Peter’s second saying is:

“Keep going until they die or buy.”

Now I am sure he was speaking slightly tongue in cheek, but today I won business from someone who first got on to my list three years ago.  I have been marketing to him for those three years and in that time he must have had hundreds of emails from me until, eventually, three years later he decides to become a client.  How often would your business continue marketing to him?

Most of the business people that I meet follow up via email, make a sales call, follow that up with another email and then add them to the quarterly newsletter.  That is simply not good enough.  It is not good enough if you are serious about growing your business, creating sales and more profit.

So, follow up until they die or buy – and follow up quickly.

By the way, if you are a coach, consultant, trainer or business advisor and you want to find out more about Peter, he now spends his time helping people like you and I to become more successful.  I can fully recommend one of his workshops, or joining his 100+ Club; I am a member!  Click here for details of his website.

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