I am sure you have heard this Business Advice many times…
Sometimes, in fact often the best business advice is the obvious business advice. It is often common sense, but more often, not common practice…
• 80% of profit comes from 20% of your customers, • 80% of the sales comes from 20% of your products, • 80% of results comes from 20% of your effort
Question – When was the last time you looked at how you spend your day? Are you spending 80% of your time doing the 20% of things that will make the biggest difference in your business?
It’s much smarter to identify the things that give you the biggest impact and then focus your time, money and effort on those things, rather than trying to hammer away at everything you need to do. The simple fact is that you can’t do everything and, if you keep doing what you’ve always done, you’ll get the results you’ve always got and you’ll never get the rewards that you could. The key is to MAXIMISE the return on investment that you get from each and every minute you take and every £1 you spend.
What have you spent your time on over the past few days?
Why not start keeping a log of what you do, every 10 minutes, today? Have you ever said “I just don’t know where all the time goes”. Don’t you think that it is about time that you did start to know when the time goes?
Once you realise that 80% of your results come from 20% of your actions, all you have to do is to start doing more of what works! In other words, the key 20% of activities that really drive your business forward. I’m not saying it’s easy – nothing worthwhile ever is – but it could really make a difference to your business and in fact every aspect of your life.
So take action and consider your own time allocation…
Identify your top 20% and then allocate more time to those activities.
Dunn & Bradstreet recently conducted a survey into business success and failure of thousands of businesses.They were looking at the reasons businesses succeed and the reasons that they fail.They found that – Businesses succeed because of high sales.Businesses fail because of low sales.
Basically, if your sales, revenues and cash flow are high enough, you can get through almost any business problem.If your sales are too low it is almost impossible to survive.
I have a question for you.What is the most important work that you do?
The answer is ‘THINKING’.Your ability to spend time thinking will determine the entire quality of your business and your life and since thinking is the process of asking and answering questions, then it is clear as a business owner that you need to ask more and better quality questions.
Sometimes asking and answering just one question can set your business off in an entirely new direction.
The 5 step system for success that I learned from Tony Robbins…
Tony Robbins states that “success leaves clues”. I am sure he is correct, but what is the secret to being successful?
I am sure that there are many things including:
Being in the right place, at the right time
Good financial managment
Hiring the right people
Good people management, project management skills
All of the above and many more things are factors. But, having taken all these into account, I have produced a short video that I think you will find really interesting and one which contains a ‘5 step success system’ that I you can use to grow your business.
Take a look…
The Prudent Marketer’s 5 Step System for being more successful in your marketing, business and life!:
I hope that you enjoyed my video and that you implement my system. If you need further help, or tips to make your marketing more successful, then come along to the next Prudent Marketing Academy preview event.
Celebrating 20 years of successfully helping small businesses grow.
Relatively new to Basingstoke, Steve Mills owner of The Prudent Marketing Company – is celebrating 20 years of successful business.His company provides training and consultancy in addition to mentoring business owners on Prudent Marketing methods.
Steve is a former international sportsman and he understands the value of having a good coach. When Steve went into business for himself, he applied many of the principles he learned as a sportsman, including a continual and never ending growth, to be the best he could be. He now inspires his clients with the same ethos. “There is a great opportunity for SME’s to embrace the internet – but they need to understand and put into action internet marketing tactics in order to increase leads, conversions and business growth”
Approved Enterprise Nation Business Growth Voucher advisors, The Prudent Marketing Company, moved into Worting House from their original Bracknell offices earlier this year, and are focusing on using all their expertise and knowledge on helping local businesses get a tangible return on investment and achieving greater sales from their marketing effort.
“We understand the many reasons that small businesses cease trading and unfortunately it generally comes down to a lack of sales! So, we help clients make marketing work for their business in a practical and prudent way; we help them identify sales opportunities, increase profit, have a better understanding of how to take products to market and how to sell, as well as coaching them through the marketing maze of internet and social media.We really care about people, and want to make a difference by sharing with others what we do best”.
The Prudent Marketing Company is not a marketing agency, they provide a huge range of free advice, as well as regular low cost monthly options for in house or web based training across a myriad of subjects such as PPC, Social Media, Sales, Event or Bid Management.Their Marketing Services covers much more and is again, targeted and priced for SME budgets.“We have helped a broad range of businesses raise millions pounds worth of addition income – some have said that we have ’saved’ their business from going under with the advice that we have given.” Jayne Mills, Operations Director
The Prudent Marketing team deliver this through three engagement models:
Train you – training, mentoring, advice and guidance
With you – direction, support, tools, systems and a little hands on help
For you – complete marketing services from a team of experienced marketers.
As for success, The Prudent Marketing Company website shares client feedback and testimonials, such as
“We selected Working House with great ambiance for TPMC team and customers, good/versatile training facilities on site, Basingstoke has great Networking opportunities in with many start-ups and SMEs within a 10 mile radius. We see Basingstoke as a modern and growing business hub”
Steve is a Marketing Consultant, Author, Professional Speaker, he is acknowledged as a leading marketing advisor, as well as a professional sales and marketing speaker. With over 25 years’ experience Steve has built The Prudent Marketing Company into a unique position with the focus on helping other small business owners to experience growth.
He is known as ‘The Prudent Marketer’, and has authored four books on marketing, he is also the founder of ‘The LinkedIn Academy’.
If any of your content isn’t optimised for mobile, it’s really important that you make some changes in light of the new algorithm which launched on 21st April 215. Even the best landing page in the world will see drastically diminishing returns after 21st April 2015 if it’s not optimised for mobile.
To remedy the situation you have several options. Google recognises three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.
1) Responsive Design
The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.
2) Dynamic Serving
Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.
3) Mobile Website
Creating a separate mobile website was one of the earliest versions of mobile optimisation, and it still works for Google’s requirements.Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.
The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.
Why is Responsive Design the Best Choice?
There are lots of reasons responsive makes sense as the best way to optimize your site right now.
Website visitors like it.
From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then re-open it on your desktop, it’s going to be a consistent experience, either way.
Google likes it.
From Google’s standpoint, there are a few things Responsive does really well. For starters, it saves resources when Googlebot crawls your site. Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.
Marketers and website owners like it.
A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions.
Google’s List of Common Mistakes
In addition to the mobile-optimisation tool, Google has also put together a list of common mistakes to avoid in optimising your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.
Frequently Asked Questions
Here are a few remaining questions you might have about the change.
1) I’m not ready for a redesign. Do I have to do this now?
You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.
2) Is my site permanently penalised if I don’t optimize for mobile now?
No you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimised for mobile is a day that you’ll lose traffic.
3) What other elements should I consider in optimising my website for mobile?
In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.
High Level New Year Resolutions for High Level Telecoms
Have Fun while doing the right things!
1. Resolve to remember… Nobody should care about the technology, it’s only business benefits and productivity that matters. Make this your mantra!
2.Resolve to firmly set your direction, get a clear Telecoms roadmap set out ahead of you to inform all your strategic and tactical decisions… truly know where you are going. This makes everything clearer and easier.
3. Resolve each day to take at least one crucial Roadmap action, take the steps you need to take to be in the right place on your development plans and stay ahead of the game.
4. Resolve to be 100% clear about your priorities. What are your Objectives? Which are the most important? Get them properly ordered. Keep looking, be ruthless about the priorities and commit to acting consistently within them.
5. Resolve to relentlessly cut waste. Write a list of all areas of potential waste and overspend. Work out a timetable to look carefully at each area and resolve not to let it slip!
6. Resolve to remember, just because it is new and shiny does not mean it is better for the business purpose and just because it works over the Internet doesn’t necessarily make it better either!