How to make more profit
There are only two ways of making more profit in your business. Reduce costs, or increase sales. It is as simple as that.
Reducing costs is good because you can do it instantly. However, it is limited because you can only reduces costs so much.
The real leverage is in increasing sales. That is because you can do it exponentially. In other words you can if you build your business correctly increase your sales by 1,000’s of percent.
So how do you do that? Keeping it simple, there are only three ways of getting more sales:
1. Win more customers
2. Increase your average unit of sale
3. Increase your frequency of re-purchase
That is it! That is all you have to do!
The questions is how? This is where it gets more tricky, because there are thousands of ways and some work and some don’t work so well.
I have spent nearly 30 years working with small businesses and in that time I have developed a strong understanding of what works and what does not.
So if you want to grow your business in my opinion you have two choices. you either spend thirty years learning all you can about marketing, or you hire someone like me as your marketing mentor, coach and business advisor. Click here for details.