Business Development Agency

The Wealth Building Day


On Satursday 7th August I have been asked to speak at ‘The Wealth Building Day’ in Reading.

I am speaking along with several other leading experts in the field on how to create real wealth. The theme of the day is that wealth creation is about following specific principles and strategies and that in fact anyone can create real wealth, if they know and use these principle and that take ACTION.

For further details and to book your place go to.

Or call me on 0118 930 5700 for further info.

Government Training Grants

Steve Mills – Government Grants

Whilst cut back’s are no doubt a good way of saving money, the best way of making more profit is to improve sales.

It is good to see that the government are beginning to embrace this fact and have just released £4.2 million in grants for small businesses in the South East of England.

For details about the grants click here.

Profit production is easy

Steve Mills

How to make more profit

There are only two ways of making more profit in your business.  Reduce costs, or increase sales.  It is as simple as that.

Reducing costs is good because you can do it instantly.  However, it is limited because you can only reduces costs so much.

The real leverage is in increasing sales.  That is because you can do it exponentially. In other words you can if you build your business correctly increase your sales by 1,000’s of percent.

So how do you do that?  Keeping it simple, there are only three ways of getting more sales:

1. Win more customers

2. Increase your average unit of sale

3. Increase your frequency of re-purchase

That is it!  That is all you have to do!

The questions is how?  This is where it gets more tricky, because there are thousands of ways and some work and some don’t work so well.

I have spent nearly 30 years working with small businesses and in that time I have developed a strong understanding of what works and what does not.

So if you want to grow your business in my opinion you have two choices.  you either spend thirty years learning all you can about marketing, or you hire someone like me as your marketing mentor, coach and business advisor.  Click here for details.

Steve Mills

What does the word strategy mean?

There are clearly many definitions of the word, but the one I like from the dictionary is “a plan of war”.

Not for any agressive reason, but because this really defines it for me.  So the question is – what is your businesses ‘plan of war?’

The fact is that 95% of the business people I meet out there don’t have a plan at all.  There are clearly many reason for this:

  • They don’t have the time
  • They don’t see the value in it
  • They don’t know how to write one
  • They don’t understand what it should contain
  • They don’t know why it is essential that their business has one.

Look at it this way.  Can you name one large business that does not have a strategic plan?  The answer is NO.  If you think about what a large business is, it is just a small business that did it right.  Vodafone was started in a garage in Newbury be two guy who formed a company called ‘Racal Electronics’.  Did Vodafone have a strategy?

The questions is – Which came first – the success, or the strategy (paln of war) for success?  Don’t get me wrong, I am sure that there are businesses out there who are successful and they have never doen a day’s planning ever!

However, I am also sure that having a specific strategy for your business significantly increases your chance of success.

So how can you easily produce a Strategic Plan for your business?  One way is to use a system.

For details about our system click here.

Andy Murrey

Steve Mills

Steve Mills

I always think that sport and business are linked at the hip.  What that means is that business people can learn so much from watching sport.

I have just finnished watching Andy Murrey lose to Raffa Nadal.  Both woldclass players and both capable of winning the match.  So what was the difference?  Nadal won 3-0?

I think it came down to belief.  Murrey never really believed in himself.  It also came down to playing your best at the right time.  Nadal did it and Murrey did not.  Hence 3-0!

So what can we learn from this?  The truth is lots!

Let’s take sales as an example – When you go in to that sales meeting, or stand up to do a sales presentation, you must believe in yourself.  If you don’t the person you are meeting WILL be able to tell in just the same way that I could tell Murrey was never totally believed in himself.

In that same way doing your best at the right time is essential to your business.  So the most important time is probably creating a truely outstanding first impression.

So my question is – What can you do to Raise your Game and get the very best out of yourself, your team and your sales and marketing?

Government want local authorities to work with businesses

Steve’s thoughts

Today the Government stated that it wants local authorities and small businesses to work together to boost the economy.  Well we are a nation of shop keepers and more people work for small businesses than any other sector.

This initiative sounds great to me other than the fact that generally these two groups see each other as alians.  Getting small businesses to spend time sitting round the table in meetings which nothing happens is not going to happen.  Well at least not twice!

Having said that, it could work and I hope it does, but Local Authorities MUST provide added value and support to small businesses in order to first win the trust, then to get small business owners to recognise the value of working together.

This must NOT be another waste of paper and lots of meetings with nothing ever happening.  Let’s work together to really make a difference.

Now is the time for everyone to get off their ‘backsides’ and take ACTION!

Click here for futher details.

Steve speaking at the Opus Accounting Masterclass

Steve Speaking at Opus Accounting Masterclass!

I am speaking at launch of the The Opus Accounting Masterclass Group meeting.  The seminar is being hosted by Opus Accounting and I and the other speakers will be discussing how businesses can cope with the cut backs following the budget.

Go to the Opus Accounting website to book your place.

Business Growth Advice

Why hire Steve Mills as your Sales, Marketing Advisor, Coach, Mentor, or Director?

There are many factors to take into consideration when deciding who can help you with your business.  But one clear FACT is:

‘If you are not an expert in Marketing in Business Growth – then you need someone who is’

So here are some great reasons why we believe hiring Steve Mills to help you to grow your business might be a good idea and certainly something for you to consider:

  1. Steve has over 28 years experience working in small businesses just like yours
  2. During this time he has helped many of these businesses to double in size and he has many real life examples of how he has helped his clients to do just that
  3. Steve is a big believer is measuring what is working and what is not.  This enables his clients to reduce their marketing waste and to turn this investment into profitable streams of income
  4. Steve believes in maximising his clients return on investment (ROI) from their current income streams, then helping them to build additional income streams onto their business
  5. Steve is a big advocate of ‘testing’.  Testing each element of a given marketing stream in order to ensure his clients are getting the best possible ROI
  6. Steve has developed systemised processes and has a variety of support programmes to meet his clients’ needs and budget
  7. Steve comes from a background as an international sportsman.  Being ‘the best in sport’ is all about attitude, dedication and desire.  Therefore Steve does everything he can including pushing, nagging, coaching and guiding his clients, to ensure that they get their actions completed on time and within budget
  8. Steve has mentors himself.  He believes in learning from the best in the world and spends an average of 1½ hours every day learning and keeping up to date with the latest thinking from the world of sales, marketing and business growth
  9. Steve is the author of five marketing books and e-books.  He has produced many CD Audio Programmes and speaks on sales and marketing at Conferences and Exhibitions for organisations such as Business Link, Chambers of Commerce, several leading Banks, Canadian High Commission, Chartered Institute of Marketing, Institute of Directors, Microsoft, Education and Business Partnership and Refer On
  10. Above all, he cares about people and helping them to succeed.  He knows that the more successful his clients are, the more successful he will be.

For further details about Steve and how he may be able to help your business,

go to, or call Steve, or his team on 0118 930 5700.

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