“I have been attending the Business Accelerator Programme for the past 3 months and have found this invaluable. Not only have I come away with action plans to improve my business, but the interation with the other delegates has also helped me to gain a new perspective on my busienss and how to develop both my company and myself.
I would recommend Steve’s course to anyone who wishes to grow their business”.
So if the reason businesses succeed is more sales and the reason that they fail is less sales, then the question is – How can you get more sales?
The answer is simple, but not easy. Better Sales and Marketing!!! What you actually need is:
a) More customers
b) More sales from each customer
c) An increase in your average unit of sale
The biggest problem that most small business owners face is, trying to do everything themselves. They go to work ‘in’ their business, instead of ‘on’ their business and that is the fundamental difference between big and small businesses. Between success and failure! Between wealth and going bust!
So if you want your business to grow and to give you more, profit, time, security and wealth, then you need to stop making excuses like:
- I don’t have the time
- I don’t have the money
- I will get round to it one day
- I am too busy
- I have lots of client work to do
- And the best one ever – When I get some more money, I will invest in my marketing
And you had better get off your ARSE and start to take action.
Here is where to start
I was just reading Duncan Banatyne’s book 43 Mistakes Businesses make. When it struck me that doncan’s mistake No1 was ‘Not Taking Good Advice’. As a business owner we can get advice from all over the place, our employees, our customers, our bank manager, our accountant, and our friends and family. However, good advice is often a different matter say Duncan.
Duncan went on to say that getting poor advice is often why entrepreneurs get used to ignoring advice. They tell themselves that “They have been in business for 15 years and no one knows this business like I do”.
The truth is they have been in business for 15 years and they still have not made any money!
Duncan went on to say, “One of the hardest lessons I’ve learned along the way was that the advice you don’t want to hear is probably the advice you should listen to the most”.
Businesses employing 11 to 25 people saw a higher rate of failure, than businesses of other sizes last month! There were 262 businesses who became insolvent in July 2011.
In contrast 61 businesses employing 51 to 100 became insolvent and the lowest rate was for companies employing less than 10 people.
Last week I told you about www.sustainableroutes.co.uk a site which offers small businesses a grant of £1,000 (matched funded) to help with reducing travel and therefore costs to the environment.
Well this week I wanted to let you know that you can get 50% funding for our Business Growth Training (The Business Accelerator Programme)
So if you want a £1,000 grant to help you to grow your business, call me on 0118 930 5700.
When I told my wife I want going to take her on holiday to Sheffield she was less than enthusiastic. I can’t understand why, but I think it was due to perception. Perception is an interesting word and often in business what we think we are going to get, is not what we actually get.
In Sheffield’s case that was certainly true. Wow what a ‘switch on and happening’ City. So much new development and most of it centered on sport (yes I know the two football teams could be better, or at least one of them could). Not to mention the Peak District just a stones trow away.
It strikes me that in these tough times businesses need to do what Sheffield has done. Ensure that the reality is better then the perception.
My son want to go there every year…
Let’s face it times are uncertain. But what are you going to do? You could cut back. Cut back on your costs, marketing, training, sales effort. In other words you could cut back on your business and your profit.
Or you could do what only the top few will do. You could push forward. You could become better at selling and marketing your products and services. And as a result, you could grow your business because others are cutting back.