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Business advice for small business

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Business advice for small business

A full 80% of businesses in the UK fail within five years and 99.9% of businesses do not reach their full potential. 

Why is that?

The truth is that there are many reasons that businesses fail: being unlucky, not focussing, the economy, changes in the market, etc.  However, some of the biggest reasons that I see businesses fail is what I call lack of expertise.

What do I mean?

If you think about your business, then the big three areas of expertise are:

  • Operations
  • Marketing
  • Finance

Very rarely have I heard of a business going bust because they are bad at what they do.  Rather, it is because they are bad at selling what they do (sales and marketing), or bad at managing the money (the financial side of the business).

You are an expert.  You almost certainly have expertise in what you do, be it landscape gardening, architecture, hair dressing, software development or IT.

However, what is your level of expertise in reading a balance sheet, writing a business plan, producing an exit strategy?  If you are not happy with your answers, then hiring a top class accountant is not a “should”, it is a “must”!

What about Sales and Marketing? 

What is your level of expertise in search engine optimisation, re-targeting, PPC advertising, conversion rate optimisation, email marketing, YouTube, social media and other digital marketing methods?

The simple fact is that marketing is changing and keeping yourself up-to-date is almost a full time job.  The 5 BIG C questions business owners need to ask are:

Crowd Development = how can we grow the size of our database?

I am talking about the number of people on your email list, your contacts on LinkedIn, Facebook and Twitter.  The number of people watching your YouTube videos and the number of people visiting your website.  In essence, the number of people who know you, like you and trust you.

Conversion = how to convert your crowd into people who know you, like you and trust you

This is the nurturing stage which is often missed out by small businesses. This is what I call the “courting stage”.  You would not meet someone and go up to them and say “marry me”.  But business owners go up to prospects and say “buy this”.  Instead of building the relationship and positioning their company as the expert “go to” company in their niche. 

Conversion rate maximisation = getting more sales from your clients, prospects and loyal fans

In this section you need consider how you can turning those “nurtured prospects” into sales by becoming better at converting interest into action. 

Cash = the process of converting “going for a coffee” into that first date or first sale

It is no use getting thousands of people to visit your website and maybe download a free report (or read a blog) unless you convert that interest into a sale.  So you need to be outstandingly good at converting leads into sales.  You need to examine your sales systems, structures, follow-ups, words and referral systems etc.

Continuity = keeping customers and getting them to buy from you again and again

One of the big marketing opportunities is the opportunity to maximise your current clients by getting them to buy from you on an ongoing basis.  In other words, getting people signed up to a monthly service, or to become a member, or getting some form of monthly ongoing fee.

If you think that you need to learn more, then there are two options:

Option one: I have produced a video explaining more about maximising your marketing.  Click here for details:

Option two: sign up to my five-month programme which covers the 5 C’s above.  Click here:

Business Connections Live – Steve Mills, The Prudent Marketer

Business Connections Live – How to build a successful brand.  Advice for small businesses has changed and so has sales and marketing.  It is no longer good enough to present your products to the market with a list of reasons why people should buy them; you now have to get people to know you, like you and trust you – and to build trust and position yourself, your company or your products as the natural choice using Inbound Permission-based marketing.

On this edition of the Business Connections Live, Steve will explain:

  • How to change the way that you look at marketing
  • Build a brand and create loyalty
  • Use social media to build a list
  • Use email marketing to develop that list
  • Convert more of your list/prospects into sales
  • Create more sales
  • Learn the business fundamentals on how your business can achieve:
    • More Leads
    • Increased client/prospects loyalty
    • Improved conversion rates
    • Increased sales
    • Stronger life time value

Watch NOW …

Need help?

Take a look at this, or call us on 01256 345 556.

Marketing Advice for Small Businesses

Marketing Advice and tipsSmall Business Marketing Advice

Find below a copy of the recording of the Small Business Marketing Advice webinar recorded on 17th September by Steve Mills – The Prudent Marketer.  Learn the tools of Geometric Growth and how to double your business within the next twelve months.

Steve Mills,  The Prudent Marketer, will be discussing “The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

For more marketing advice and to join the programme, go to Small Business Marketing Advice.

Steve live on Business Connections Live

Marketing advice from Steve Mills

Steve live on Business Connections Live, the UK’s No 1 online Business TV Channel

On 21st September Steve will be live on Business Connections Live and discussing ‘The Five Cs”.  He is going to explain to you how to create Geometric Growth in your business.

The interview is going to cover what Steve believes are the five keys to sales and marketing success.

The details are at –


Business Advice – You have read before

Business advice ukI am sure you have heard this Business Advice many times…

Sometimes, in fact often the best business advice is the obvious business advice.  It is often common sense, but more often, not common practice

•    80% of profit comes from 20% of your customers, 
•    80% of the sales comes from 20% of your products, 
•    80% of results comes from 20% of your effort

Question – When was the last time you looked at how you spend your day?  Are you spending 80% of your time doing the 20% of things that will make the biggest difference in your business?

It’s much smarter to identify the things that give you the biggest impact and then focus your time, money and effort on those things, rather than trying to hammer away at everything you need to do.  The simple fact is that you can’t do everything and, if you keep doing what you’ve always done, you’ll get the results you’ve always got and you’ll never get the rewards that you could.  The key is to MAXIMISE the return on investment that you get from each and every minute you take and every £1 you spend.

What have you spent your time on over the past few days?

Why not start keeping a log of what you do, every 10 minutes, today?  Have you ever said “I just don’t know where all the time goes”.  Don’t you think that it is about time that you did start to know when the time goes?

Once you realise that 80% of your results come from 20% of your actions, all you have to do is to start doing more of what works!  In other words, the key 20% of activities that really drive your business forward.  I’m not saying it’s easy – nothing worthwhile ever is – but it could really make a difference to your business and in fact every aspect of your life.

So take action and consider your own time allocation…

Identify your top 20% and then allocate more time to those activities.

What I learned from Ivan Lendl?

What I learned from Ivan Lendl………………And other sports stars 

I was once fortunate enough to meet my sporting hero Ivan Llendl.  Ivan and I were born on the same day (he is still a very young man!).

When we met, I asked him a very powerful question.  I said “How did you get to be so good?  How did you become the world No.1 and stay there for over 250 weeks?

Ivan looked at me and said “Every day since I was 8 years old, I have done far more than anyone else could possibly imagine”.

My message to you is simple. If you want to create more leads – you have to focus on this – answer this question

“What would happen to your business if, every day you could focus far more on creating and converting more leads, than your competitors do”?

Dunn & Bradstreet Report

Marketing Advice

Dunn & Bradstreet recently conducted a survey into business success and failure of thousands of businesses.  They were looking at the reasons businesses succeed and the reasons that they fail.  They found that – Businesses succeed because of high sales.  Businesses fail because of low sales.

Basically, if your sales, revenues and cash flow are high enough, you can get through almost any business problem.  If your sales are too low it is almost impossible to survive.

I have a question for you.  What is the most important work that you do?

The answer is ‘THINKING’.  Your ability to spend time thinking will determine the entire quality of your business and your life and since thinking is the process of asking and answering questions, then it is clear as a business owner that you need to ask more and better quality questions.

Sometimes asking and answering just one question can set your business off in an entirely new direction. 

For further advice and tips on business and how to create more Sales go toMarketing and Sales Advice.

Business Advice – success in business

The 5 step system for success that I learned from Tony Robbins…

Tony Robbins states that “success leaves clues”. I am sure he is correct, but what is the secret to being successful?

I am sure that there are many things including:

  • Hard work
  • Luck
  • Being in the right place, at the right time
  • Marketing ability
  • Good financial managment
  • Hiring the right people
  • Good people management, project management skills
  • Etc.

All of the above and many more things are factors. But, having taken all these into account, I have produced a short video that I think you will find really interesting and one which contains a ‘5 step success system’ that I you can use to grow your business.

Take a look…

The Prudent Marketer’s 5 Step System for being more successful in your marketing, business and life!:

I hope that you enjoyed my video and that you implement my system. If you need further help, or tips to make your marketing more successful, then come along to the next Prudent Marketing Academy preview event.

Business Growth UK – The Dissiplined Persuit of less

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Boyes Turner Elite HR Event

Friday 30 January 2015


The Employment Law Group at Boyes Turner is pleased to introduce Elite HR – a new seminar series for the busy employment law and HR professional.

Boyes Turner Elite HR provides you with a complete learning and development experience. Attendance at events will attract CPD accreditation in addition.

As well as community, Elite HR offers the opportunity to network, learn and keep up to date with like-minded professionals, at events led by employment law members of Boyes Turner’s highly regarded employment law team, who will be joined by guest speakers and presenters, covering the latest legal developments and topical issues.

Join us for our first event in 2015 on Friday 30 January. At this event, we will be joined by an eminent member of the employment Law Bar, who will lead a session on significant recent and up-and-coming law changes. We will also be joined by two additional guest speakers who will look at firstly, the true costs of bad hires and secondly, the benefits and burdens of using social media in the workplace to grow your business.

The event will take place in the Premier Lounge; registration is from 8.30am and the presentations will commence at 9am. A buffet lunch will be served at 1pm followed by the final presentations and then questions; the day will conclude by 2.30pm.

Places are limited and we have over 50 acceptances thus far. Early registration with us is therefore encouraged.

We do hope you will be able to join us.

To register for this event, please email Judith Cook.

I look forward to seeing you there.

Yours sincerely

Michael Farrier

If you need advice, an overview or simply a conversation about this event or any other employment law issue please contact us on +44 (0)118 952 7284 or click to submit an enquiry.

For more information on our employment or other legal services, please visit our website.

DATE: 30 January 2015
TIME: 8.30 am – 2.30 pm
Royal Berkshire Conference Centre, Madejski Stadium,
Reading, RG2 0FL
COST: Free
If you have any queries, please contact Judith Cook:

0118 952 7284

For employment law updates, see our recent newsletters:
That was the year that was
Early conciliation update
For further news click here
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