Business Coaching UK

Association of Prudent Marketing – Video Introduction

Association of Prudent Marketing – Video Introduction

In this video I share one of the ideas that you will learn when you join ‘The Association of Prudent Marketing’.

Business development advice

Steve Mills - Berkshire based Internet marketerBusiness development advice

If there’s anything I have learned in the last 25 years coaching thousands of small businesses, it’s that no matter how unique a business owner’s frustrations seem to be, in truth, they’re not unique at all.

Business is business

What if there was a systematic, disciplined approach to growing your business that’s been tested to produce outstanding results in virtually every conceivable industry?

That system is called The Prudent Marketing System. The system is designed to train you, to help you master your marketing. The system produces real results, and we know that’s what matters.

Should you decide to commit yourself to increasing your leads then I will be dedicated to the success of your business, to unlocking your freedom, and to doing everything I know works in getting you from where you are, to where you want to be.

Do you need a business coach?

Marketing Training

Do you need a business coach?

I have spent over 10,000 hours learning about sales and marketing from the best in the world.  

Being a former international sportsman I knew it was essential to invest in coaching and training.

I have spend over £20,000 just on CD’s and DVD’s, let alone all the workshops, webinars and coaching I have invested in over the past 20+ years.

And when I look at what most people invest in themselves I think – “Are you CRAZY? How can you not spend any money on improving yourself and your business?

All told, over the years I’ve invested over £100,000 to be a part of some of the best masterminds that exist.

And that number is only going to get bigger, because…

In every area of my business and my life that I want to improve, I seek out a mentor, a coach, someone that I can work with…

Someone who’s been there and done that, and I work with them to achieve the same results.

And yes, sometimes it feels like a big leap.

But I always remind myself of the four words that are responsible for EVERY single success that I’ve had in life and business, “Action is the key”

To accomplishing something HUGE like growing your business by 25% to 100% in the next 12 months takes Action.

Want to find out if my PRIVATE PRACTICE group can help you get there?

Take the leap and check out all the details here, OR CALL US ON 01256 345 556.

calculator

Marketing Advice Hampshire – The Three Biggest Reasons Why Marketing Fails

Marketing Advice and tipsThe Three Biggest Reasons for Marketing Failing are …

1. It never happens

In others words, the great Marketing idea, or strategy is never implemented.  For example, a lot of people tell me “I am on LinkedIn, but I don’t really use it”.  I often ask business owners – “When did you last send out an email campaign?”  The answer is often “About three months ago.”

The truth is that the word most often missing from most small businesses marketing is the word ‘CONSISTENCY‘.  In other words, doing things in a consistent and ongoing manor.

So often I see businesses who only market themselves when they are not very busy.  When they are busy they stop marketing.  I also hear business owners telling me “I can’t afford to work with you right now Steve, but as soon as more business comes in, I will give you a call.”  Do you know what?  It never happens.

Sales and marketing, or lead generation and creation, needs to be driven.  I once heard a lovely saying: “Marketing is like a wheel barrow.  Nothing happens until you push it forward”.

2. It is never measured

One of the biggest ‘sins’ in marketing is not measuring your results.  Why?  Because you can not manage what you do not measure, so if you are marketing your business using a particular strategy then you need to know whether it is working or not.  Let me ask you a question: What return on investment do you get from your website?  How much did your website cost you and how much has it made for you?  Do you even know this KPI?

You also need to consider how many people visit your website on a monthly basis and how many leads that creates.  And what is your conversion rate and life time value from those leads?

Without this step it is impossible to implement the next step – that is, improving the results that you are getting.

3. It is never improved

The third reason for marketing failure is not really failure at all; it is is lack of maximisation.  Let’s take a look at email marketing.  For example, businesses that use email marketing are generally very poor at doing so and they say email marketing does not really work.  The truth is that they have never tested it in order to improve the performance.  They could:

  • Change the headline of their emails to improve performance (I once did this for a clients and made them an extra £2.2 million on the next email that they sent out)
  • Change the copy
  • Test using plain text, as apposed to newsletter type html
  • Test using, or not using, testimonials
  • Test adding video
  • Follow up all opens and/or click-throughs
  • Add a new call to action or guarantee
  • Send the campaign to a different or new target market
  • Change the use of colour
  • etc

My point being …

Take action, measure your results and then work on improving the results that you are getting.  If you want to learn move about Prudent Marketing, then join me at one of my half-day workshops.  They are only £69 and the ROI you will get is nothing short of outstanding.  Click here for details.

Email marketing is strange

email marketingEmail is consistently ranked as the No 1 marketing ROI (return on investment) activity.

However, 95% of the small business owners that I speak to are not doing it, 4% are doing it badly and 1% are making a fortune from it.

Typically business owners tell me:

  • We email our list every now and then
  • I don’t know what to say …
  • I don’t want to spam people
  • People will get mad if I email too often
  • Email marketing is dying

In my world there is nothing boring about doubling your business.  Personally, I rarely send out an email without making money – and I send out lots of emails every week.

I believe that there is no faster, easier or more cost-effective way to generate sales than email marketing.

But how do you join the 1%?

Here are my top seven tips for effective email marketing:

  1. Keep in touch on a regular basis
  2. Be happy for people to unsubscribe from your list (they are not interested)
  3. Don’t sell most of the time.  Rather, educate and position yourself or your business as the ‘go to’ expert in your niche
  4. Write effective copy
  5. Make sure you test different formats, including plain text and plain text using html
  6. Try video email marketing
  7. Be consistent

The added bonus tip …

And this one is the BIG ONE!

Don’t give up.  So many people that I speak to tell me: “I have tried email marketing and it didn’t work.  We sent out an email in January, another in February and again in March and we have won no business.”  This is like meeting a man or woman in a bar and hoping to build that relationship by sending out a monthly email.  It simply doesn’t work.

Rather, is it best practice to keep in touch at least weekly, to phone these people and to arrange to meet them at events etc.

Need further marketing help?  Take a look at this.

Are you the best at what you do?

Marketing TrainingI have a client who is one of the best at what they do – but before they worked with me they used to see others making more money than they did and having more success.

They were not happy!

When they started out in business they knew that their business was going to be a success. They were skilled at what they did – so surely the business was guaranteed to be a booming success?

Wrong.

They had one vital skill missing.  I’ve seen it time and time again – vastly skilled people missing out because they’re not good at selling and marketing themselves.  Maybe they thought it was enough to simply be really good at what you do and that would bring you all the business you needed.

But even if you’re the best at what you do, it’s often not enough to rely on referrals and repeat business.

You will get left behind by others who are simply better at creating and converting leads; they will make more money and have a more successful business than you.

However – The Prudent Marketing Company has got something that can help you.  Find Out More …

Quotes by Peter Thomson

Marketing Advice and tipsPeter is someone I have learned loads from over the past twenty+ years.  I spent the first eight listening to Peter on tape (yes I am that old!) and then on CD.  When we eventually met, it was really strange to speak to someone to whom I had listened so much.  We have since become good friends and I continue to learn from Peter, even to this day.

Two of the sayings I always remember from Peter are:

“Another day older is another day colder”

In other words, imagine that you fill out a web form asking someone to call you as you want to buy their service – and three days later, they still haven’t called you.  Has that ever happened to you?  I know it’s happened to me – LOTS!  On the other hand, Peter says: “Speed stuns”.  Imagine if, on the next website you visit, you fill out their form and they call you within ten minutes.  Which one are you going to buy?

Peter’s second saying is:

“Keep going until they die or buy.”

Now I am sure he was speaking slightly tongue in cheek, but today I won business from someone who first got on to my list three years ago.  I have been marketing to him for those three years and in that time he must have had hundreds of emails from me until, eventually, three years later he decides to become a client.  How often would your business continue marketing to him?

Most of the business people that I meet follow up via email, make a sales call, follow that up with another email and then add them to the quarterly newsletter.  That is simply not good enough.  It is not good enough if you are serious about growing your business, creating sales and more profit.

So, follow up until they die or buy – and follow up quickly.

By the way, if you are a coach, consultant, trainer or business advisor and you want to find out more about Peter, he now spends his time helping people like you and I to become more successful.  I can fully recommend one of his workshops, or joining his 100+ Club; I am a member!  Click here for details of his website.

Business Advice for small businesses – Testing Headlines

Business Advice for small businesses – Testing Headlines to improve conversion rates

Whatever results you are currently achieving in your marketing can be improved by testing your headlines.

I have helped businesses to improve their lead generation by 10%, 35%, 100% and even 250% by testing a different headline from the one, or ones that they were using.

Watch the video below, as Steve demonstrates how he helped a company to make a £2.2 million pound sale by testing a new headline.

Be outstanding by standing out – The Prudent Marketing Company

The Prudent Marketing Company can help you to turn your business’ marketing into a Purple Cow.

In marketing it is essential to be different.  Just like a purple cow is different, your marketing needs to be likewise.

At The Prudent Marketing Company, we help businesses to be different and to think differently.

Watch this video and, if you want to stand out from your competitors, call The Prudent Marketing Company on 01256 345 556.

Tony Robbins interviews Eban Pagan

Tony Robbins interviews Eban Pagan – This is so powerful and a must for every business that employs people

If you employ people, then you need to watch this short video.  Tony Robbins interviews Eban Pagan about hiring the people, getting the best out of each member of your team and turning them into a superstar!

Eban describes the three questions that you must ask each employee every day and they are:

  1. What results did you get today?
  2. What problems did you encounter today?
  3. What questions do you have for me today?

Simple, but brilliant!

Page 2 of 19123...10...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop