Business advice and your numbers

Would you be able to answer all of these financial questions without having to dig around or ask your accountant for the information?

  1. What was your revenue in 2016 and what profit did you make
  2. What was your profit for the last month?
  3. What was your gross-profit margin for the last 12 months?
  4. What was your net-profit margin for the last 12 months?
  5. How much operating cash flow do you currently have?
  6. What does your cashflow forecast say about your bank balance two months from now?

If you can’t answer ALL of these questions within a couple of minutes and without having to ask your accountant, then you may need to improve your financial management?

What about your marketing and sales numbers?

  1. How many leads did you get in 2016?
  2. What was your lead conversion rate?
  3. How many people visited your website last month and how did that compare with this time last year?
  4. What is your average unit of sale?
  5. What is your email marketing open rate?
  6. How many LinkedIn contacts do you have?

Not happy with your leads?  Call us on 01256 345 556.

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