I recently read a great article by Peter Thomson on his weekly email. It said “Write down everything you spend time doing. Then write down the top three things that give you the best results. Then list them one to three. Then spend more time doing these things.
I love this! Simple, but brilliant. Or should it be, simply brilliant?
Many years ago I used to play Table Tennis at International level. My aim was always to be the World Champion. In truth, I did not get to this level but I did once beat the world No4.
During my late teens and early 20’s I realised that I could not achieve my goal with out the help of others. I needed a coach, a mentor, people to partner with, and most of all a team behind me.
Many years on, I know the same is true in my business. I know I need expertise to coach and mentor me on the financial side of my business and I need a strong team round me to help me to grow.
Let me ask you a question. On a scale of 1 to 10, with 1 being low, 5 being average and 10 being high. What is the level of sales and marketing expertise in your business?
For most business owners the answer is at best 5. Let’s face it most business owners go into business because they are good at doing the work of the business, not because they enjoy, or are good at selling the services the business provides.
When you also consider that most businesses go bust within 5 years (and that was before the recession). It is perhaps no surprise that many business owners do not have the required skills to grow their businesses.
So the real question is – how can small business owners access this high level expertise at an affordable rate? For one option go to this link now.
Over the past thirty years I have spoken to literally thousands of business owners and directors. I have done this through meetings, training, mentoring and speaking at local, regional and national exhibitions, events and seminars.
During my talks I have often asked my audiences if they are responsible for sales within their business and normally 98% of people put their hands up to say yes.
When I then ask those same people if they have completed any sales training in the past five years, about 80% of these people say no!
Now that scenario has happened to me hundreds of times over the years and it constantly amazes me to realise that a small business owner would risk his, or her house, business, income, family and livelihood to someone who has no training at all.
Something to think about?
Click on this link to find out about our sales lead conversion training.
One of the keys to successful marketing and business growth is testing. Testing can often be done free of cost and just takes a little time and effort.
I have personally helped people to test different aspects of their marketing and produce outstanding results like a 250% increase in the number of leads an advert produce or a 100% increase in the number of enquiries a website generates, through effective testing.
So the question is why don’t business owners test? I think it comes down to the difference between a business owner and a true entrepreneur. The business owner does something and is satisfied, the entrepreneur is never satisfied and is always looking for ways in which something can be improved.
You could literally take any area of your sales and marketing and ask yourself a very power question. How can we do this better?