Blogs - Page 3 of 66 - The Prudent Marketing Company

Take a look back from the future…

Take a look back from the future…

Website Marketing Advice

Website Marketing Advice

How often should you use email marketing campaigns?

How often should you send out email marketing campaigns?

The right marketing in the wrong way

digital marketing training

Are you doing the right marketing in the wrong way?

I am sure that you remember Eric Morcombe once told Audre Previn (or Andrew Preview, as he called him) “I am playing all the right notes, just not always in the right order”.

Well that is often the case with Marketing.  Businesses are often “doing all the right marketing, but in the wrong way” and changing something as simple as:

  • The headline
  • The copy
  • What you say in a telemarketing call
  • The use of video, or pictures
  • The target market
  • The call to action
  • The frequency
  • Etc

Can often increase leads and sales by 20% to 1,000%.  Watch this video to discover what I mean…

Using multiple routes to market

referral marketing

 

Multiple Routes to Market

One of the biggest marketing mistakes that I see in business is not using multiple routes to market. So many businesses get stuck in the “We rely on referrals”, or “BNI is the only marketing we do” mindset!

The truth is that this mindset is simply costing these companies money in lost leads, sales and repeat business.  There are so many different routes to market (or income streams, as I like to call them).  Why would you not use a profitable income stream?  Here are just some of the Multiple Routes to Market for you to think about using:

  • Email marketing
  • Search engine optimisation
  • LinkedIn
  • Networking
  • Telemarketing
  • Advertising
  • PPC advertising
  • Retargeting
  • PR
  • Exhibiting
  • Referrals
  • Events
  • Direct mail
  • Postcards
  • Search engine marketing
  • Video
  • Social media

How many are you using?  On a scale of 1 to 10 how effective are these methods and what do you need to do in order to improve them?

Something to think about?  Take advantage of our many workshops and webinars.  Click here for details

Business growth advice

Marketing Training‘The knowledge which got you where you are may not get you to where you want to go’.

What do I mean?  Very simply, if you want to improve your business, your sales, your marketing and your income you have to get some business growth advice and you need to learn more. 

So the question is – how valuable is knowledge?  Well I am sorry to have to tell you that learning alone is a total waste of time. 

What do I mean?  I mean that learning without action is a total waste of time, money and effort.  It is the application of learning that makes the difference.  One of the differences between poor people and people who have become wealthy is that often wealthy people take action towards their goals on an ongoing basis.

Does this mean that it’s not worth learning?  No, it means that you need to use what you learned to improve your business.  Ask yourself the following:

  • What was the last business book you read?
  • How many business books do you read per year?
  • How many sales courses have you attended?
  • What is your knowledge of blogging and on-line network marketing?
  • Which successful businesses, or business people have you studied?

Mmmm!  Something to think about!

“Knowledge is not the secret of success.  Most people know what to do, but they don’t do what they know!”

Anthony Robbins

“Success comes down to taking the necessary action”.

Donald Trump

The question to ask yourself in order to help you to grow your business is a very simple one.  How can you make yourself better….?

Give me a call if you want to know about the £1,000 training grants available for you use to grow your business.

LinkedIn Marketing facts

LinkedIn marketing training

Shocking Facts about LinkedIn Marketing

  • Two new users join LinkedIn every second.
  • Unique visiting members grew 16% to an average of 97 million per month.
  • LinkedIn has a reach into 200 countries and territories.
  • 1 out of 3 professionals on the planet has a LinkedIn profile.
  • Out of 380 million users, 75% of new sign-ups are from outside the U.S.
  • Listing skills boosts your profile views by 13X.
  • LinkedIn profiles are 11X more likely to be viewed if it includes a photo.
  • LinkedIn reported 55 cents per share earnings and a 33% advanced revenue of $712 million.
  • LinkedIn found that employees are 70% more likely to engage with a brand’s company updates.
  • 8.33% of Americans use LinkedIn while they are on the job.
  • 13% of millennials use LinkedIn.
  • Total number of long form posts written on LinkedIn to date are 3 million.
  • The number of long form posts per week increased to more than 130,000, and there are more than 1 million unique members publishing long form content on their sites, a scale that we believe is unprecedented in the history of professional publishing.
  • 39% of LinkedIn users have paid premium accounts.
  • LinkedIn reports that more than 3 million companies have created Company Pages.
  • LinkedIn generates social media’s highest lead conversion rate which is 2.74% higher than Facebook (0.77%) and Twitter (0.69%).
  • Over 25 million profiles are viewed on LinkedIn daily.
  • 42% of LinkedIn users update their profiles regularly. 
  • 35% of LinkedIn users access the site daily.
  • 1 in 20 profiles belongs to recruiters.
  • 42 million unique mobile visitors per month. This stat is up from 29 million a year before (This is a 45% increase in just 12 months)
  • The average number of connections on LinkedIn is 930.
  • 41% of millionaires use LinkedIn.
  • LinkedIn has established that updates that contain links to more content get up to 45% higher follower engagement than updates without.
  • Posting images has been shown to result in a 98% higher comment rate.

Business Coaching UK

Marketing Advice and tips

 

 

 

 

 

 

Business Coaching UK – 90% of Marketing does not work

I have failed many times in marketing; to be honest I have probably made more mistakes than most.  However, in this process of finding out what does not work, I have also found out what does work – and, believe it or not, in my opinion 90%+ of Marketing undertaken by small businesses does not work.

Why?

It is a bit like trying to lose weight.  We give it a go for a month or two and because we don’t get results straight away we give up.  I often hear small business owners making sweeping statements like:

  • Email marketing does not work in our industry
  • Our website is a brochure site
  • PPC advertising is a waste of money
  • Facebook is not for business
  • I don’t win leads on LinkedIn.  I just use it to connect with people
  • etc, etc

The truth is that all these things work some of the time, but most small business owners try to implement these strategies without any training, or understanding of these modern marketing methods.

To clarify

It is not that the above marketing does not work; rather, it is that it was done in a way that did not work.

Here is the truth

“It is not that you are doing the wrong marketing.  It is that you are doing the right marketing, in the wrong way.”

Steve Mills

So, the keys to your successful marketing are:

  1. Keep going.  Be consistent and don’t give in too early.
  2. Change your approach.  If your marketing is not producing the results you want then something is wrong.  Test different headlines, copy, offers, target market, use of video, pictures, etc.
  3. Measure what is working and what is not.
  4. Marketing in 2015 is not as simple as it once was.  Any fool can place an advert in the Yellow Pages, but most people do not understand modern digital methods, so you need to undertake training, or get advice in this.

Need help?  Call The Prudent Marketing Team on 01256 345556.

Business growth funding

Steve Mills - Marketing Advice

I want to share some really important points with you today.  This is only for businesses who are serious about taking action and working with me to develop a High Growth Marketing Programme.  I have recently accessed some Business Growth Funding to help you to work with me and to get your training and mentoring 50/50 funded (you only pay for 50% of the cost).

If this is of interest, then get in touch and we will arrange for you to come to our offices for a Marketing Review Meeting.  I have only a few dates available before I travel to run a series of workshops in Singapore on 19th November, so call now to book on 01256 345 556.

Take action,

Steve Mills – The Prudent Marketer

01256 345 556

PS… Take a look at this…

Why you need Multiple Streams of Income

Marketing Training

Why you need to use Multiple Streams of Income.  I am often proudly told …

“We don’t do any marketing, we just rely on referrals.”  On one hand that is great, but on the other it is costing businesses thousands, or even millions, in lost income and profit.

Let me explain …

The great things about referral leads is they they prove you are doing a good job (or you would not get referrals).  They are also great because they are generally free (unless you incentivise people for giving you referrals).

However, here is the problem …

Relying on the good will of others in the hope that they will help you to grow your business is never a great idea.  Having a system which creates multiple streams of income is far more effective.

What is worse about the “one income stream” approach …

What is worse is that if you don’t do any marketing and simply rely on referrals, then you miss out on what I call the multiple stream of income effect.  Here is what I mean.  If you are not winning business from your website, then you are leaking money.  If you are not using email marketing, then you are certainly leaving a pot of gold on the table that you are not claiming as yours.  If you are not using LinkedIn properly and professionally, then there is another pot of gold that you are missing out on; and if you are not using the many other digital marketing methods, then again you are losing out.

What is the solution?

The key is to create “Multiple Streams of Income”.  In other words to use multiple ways of winning business.  Can I ask you a question?  Can you think of any big successful business that does not use Multiple Marketing Streams (apart from a few pyramid schemes)?  The key is always action, but the truth is that you need to take “Prudent Action”.  In other words, don’t throw loads of money, time and effort at this, but rather spend time testing and measuring your results.

Remember this …

Don’t listen to people like me telling you this will work or that will work and that you should spend thousands on a new website, or on PPC Advertising.  Instead, invest in a small amount in “testing” your sales and marketing in order to get to know your real marketing numbers.

A key thought …

Once you know that for every marketing £1 that you spend, you get £10 back, you have an infinite marketing budget!

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