Blog - The Prudent Marketing Company

Search Engine Optimisation (Mobile)

Your Mobile Optimisation Approach

If any of your content isn’t optimised for mobile, it’s really important that you make some changes in light of the new algorithm which launched on 21st April 215. Even the best landing page in the world will see drastically diminishing returns after 21st April 2015 if it’s not optimised for mobile.

To remedy the situation you have several options. Google recognises three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.

1) Responsive Design

The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.

2) Dynamic Serving

Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.

3) Mobile Website

Creating a separate mobile website was one of the earliest versions of mobile optimisation, and it still works for Google’s requirements. Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.

The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.

Why is Responsive Design the Best Choice?

There are lots of reasons responsive makes sense as the best way to optimize your site right now.

Website visitors like it.

From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then re-open it on your desktop, it’s going to be a consistent experience, either way.

Google likes it.

From Google’s standpoint, there are a few things Responsive does really well. For starters, it saves resources when Googlebot crawls your site.  Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Marketers and website owners like it.

A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions.

Google’s List of Common Mistakes

In addition to the mobile-optimisation tool, Google has also put together a list of common mistakes to avoid in optimising your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.

Frequently Asked Questions

Here are a few remaining questions you might have about the change.

1) I’m not ready for a redesign. Do I have to do this now?

You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.

2) Is my site permanently penalised if I don’t optimize for mobile now?

No you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimised for mobile is a day that you’ll lose traffic.

3) What other elements should I consider in optimising my website for mobile?

In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.

Marketing Advice for Small Businesses

When considering how to market your small business, there are many things to take into consideration and most Marketing Advice for Small Businesses makes the mistake of focussing on ‘The Media’.  In other words, are we going to use PPC, Email Marketing, Facebook or LinkedIn and the truth is that you should be using at least six streams of income.

However, it is even more important that you first consider the 3 keys to Marketing Success.

They are the 3 ‘M’s:

  1. Market
  2. Message
  3. Media

Watch this two min video and learn the 3 keys to Marketing Success.

Internet Marketing in real time

I saw this the other day and it totally blew my mind.

Click the image to open the interactive version (via

How to Avoid Online Marketing Scams

Marketing training and adviceHow to Avoid Online Marketing Scams

Online marketing scams are rampant nowadays. Sad to say, there are many who are fooled into believing these schemes to be real and the result is that they lose money in the end

Not only are private individuals getting scammed by these schemes, but also businesses. Therefore, it is best to protect your business from these scams.

Types of online marketing scams you should avoid

1. Warning, your computer or your phone has a virus! 

No doubt, you have come across this message at one time while using your computer or your phone. Of course, you would get scared and click on the pop up which then leads you to a website where you will be provided with a phone number to call. When you do call, you will be asked to install a program that will allow your computer to be remotely controlled by the person on the other line. Once you give them access to your computer, they can do anything since they have control of your mouse and keyboard.

At one point, you will be asked to pay for their service of “cleaning” your computer with added customer service support afterwards. The person on the other line also sounds confident and knowledgeable and you think that they are doing the right thing. So you pay and then they will “clean” your computer remotely. At this point, keep in mind that they have access to your computer and all the information is at their disposal.

2. You’ve been offered a job online. 

Getting a job offer is always a great opportunity. However, not all job offers are legit, and some are only out to scam you.

For instance, you will be offered to sell or collect money from the company’s clients. How you earn is through commission every time you collect the money. Of course, commissions always sound great. The “company” will ask for your personal and bank details because that’s where they send you the commission money.

By giving them access to your details, they now have the means to take money from you. The next thing you know, your savings could be gone.

3. Asking for your secure information on email.

These types of email scams were rampant before, but even though the numbers have dwindled today, there are still people who receive this type of email.

Most times, the email could contain a link that you need to click on. Then you will be asked to confirm your information by asking you to put in your password or even your credit or debit card number. Please note that these emails will also look like they are professionally made and were sent by a bank. However, do not be fooled.

Banks do not ask for your personal details through email or a website; they will not do this even on the phone.

When you encounter these schemes online, always be aware and don’t fall into their traps easily. If you are doubtful, you can also perform a search online about the legitimacy of the schemes. Chances are others have already been fooled by these schemes and they have written about it online. Don’t fall for these online marketing scams in Berkshire and around the world; be a wise marketer instead.

The 5 keys to Internet Marketing

Internet marketing adviceWhere to Get Internet Marketing Advice for your Business?

When looking for internet marketing advice for your business, the usual place to turn to is SEO experts, but if you don’t understand what you are buying this can be dangerous and expensive.

This Internet Marketing Advice is usually the same and more often than not, they will tell you that they will get you on to the first page on Google. Well, why wouldn’t they?

These Companies have been around for a while and have a lot of experience with different businesses, but they clearly can’t get everyone on to the first page on Google.

Here are my tops five tips for Internet Marketing

No.1 – Don’t rely soley on SEO

SEO, or Search Engine Optimisation is great, but what you really need is traffic. Traffic is KING and if you get enough people to your website, then you are going to make sales, or get enquiries. However, traffic can come from many sources not just SEO, including – Social Media, email marketing, Blogging, YouTube, off line marketing, PPC Advertising, Banner advertising, etc.

No.2 – Social Media

Social Media is great for driving traffice, from people that you already know and so by posting information out and linking this to your website, you can easily get 1,000+ people to your website each month.

No.3 – Email marketing

One thing that every company should be doing is email marketing. Why wouldn’t you want to keep in regular contact with your clients and prospects? Take a look at the system we use.

No.4 – Blogging

The facts are that websites that have a Blog and those that specifically have two blogs added to them each week, get 100% more traffic, than those that don’t

No.5 – Paid Advertising

Let’s face it. You can’t do all your Marketing for nothing and you MUST invest in your Marketing and specifically in your online Marketing. To do so, you must invest in PPC Advertising, Re-targeting, Banner Advertising etc.

12 Month Marketing Masterclass Programme

Business Growth UK – The Dissiplined Persuit of less

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Marketing advice Basingstoke

How to win leads and sales online?

The problem

The biggest problem that businesses face in 2015 is lead generation and the biggest problems that they face online is Traffic and Conversion.

Often, businesses tell us that they either don’t understand online marketing or they don’t have the time to do it.  The fact is, if you are in business, you need to be able to use online marketing, or you will get left behind.  In fact, there are over 1 billion searches a day on Google, over 1 billion people on Facebook, and 277 million people on LinkedIn. YouTube has just hit 1 Trillion views.

In addition, newspapers are closing down daily with advertising plummeting.  Printers are also going through difficult times and Yellow Pages is almost obsolete!

So, the questions are – Is online marketing important for your business?  Is it going to get even more important in the future?  What are you going to do about it?  How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?

Your options

There are several options for you to consider:

  1. Do nothing and lose out on sales and get left behind. And to be honest, will your business even survive in the future if you don’t understand how to market yourself online?
  2. Continue as you are and win the same amount of business online as you currently do
  3. Take action to improve the online marketing of your business.

What we can do for you

  1. You can attend our workshop.  For details of venues and dates, click here.
  2. If you have a team of people who need to understand how to use online marketing, you can book an in-house workshop exclusively for your team.
  3. You may also be interested in ‘one to one’ mentoring and if you employ less than 250 people, you may be entitled to approximately 70% government-funded mentoring
  4. Lastly, we offer a “Do For You” service where we can do your online marketing for you. Call us on 01256 345 556 for further details.

The workshop covers:  

  1. Growing your database through your website;
  2. Driving traffic to your website for free using Social Media;
  3. How to grow your business by 10% to 25% from email marketing;
  4. Getting 10 leads per month from LinkedIn;
  5. Setting up your online marketing systems;
  6. Knowing which software to use to increase and then automate your results and to reduce your investment in time;
  7. Using Social Media groups to grow your business and to contact thousands of targeted business people;
  8. Using LinkedIn, Google, Facebook and Twitter PPC advertising to drive highly targeted traffic to your website;
  9. Targeting people who are already looking at your company online;
  10. Maximising the results from your database;
  11. Marketing your events, or finding events you might like to attend;
  12. Getting recommended by lots of people and your social footprint;
  13. Using reports; and
  14. How to convert more visitors into enquirers.

If you want to bring a laptop, you can connect to the internet and do the work as Steve speaks.

The Investment

Venue – Worting House, Church Lane, Worting, Basingstoke, RG23 8PY

Cost – The cost of the open workshop is only £199.00 + VAT, including all the bonuses (see below).  For details of the in-house workshop, mentoring, or do for you service, call 01256 345 556.

Date – 23rd April 2015.  To book, click here.

From 9:30am – 4:30pm (Lunch is included)

Plus, there are FREE Bonuses to the workshop

Everyone who attends gets:

  1. A month’s membership of ‘the Prudent Marketing Academy’;
  2. A free copy of all of Steve’s e-books;
  3. A free 30 page report on your website; and
  4. A one to one online marketing review with Steve following the workshop.

Forthcoming events

Basingstoke LinkedIn Training

LinkedIn: One of the Best Social Media Campaigns

In any business, it is important to be well connected with other businesses whether in the same niche or another through one of the best social media campaigns which is LinkedIn. We all know that LinkedIn is a popular tool that businesses use. Not only is it a social network for professionals, more importantly, it is a place where businesses can generate more leads.

Apparently, LinkedIn is used by many professionals and many find it to be user friendly and very easy to navigate. Whether you are an entrepreneur or someone looking for employment, if you haven’t tried LinkedIn yet, you are definitely missing out.

Generating Leads Using the Best Social Media Campaign in Basingstoke

One of the reasons why LinkedIn is convenient for businesses is because it is extremely conducive for lead generation. You can do this after you create your LinkedIn profile. Creating your profile should be easy as you only need to follow the instructions and fill in the necessary details.

What’s great about LinkedIn is you can brag about your accomplishments without being awkward about it. Besides, having a list of your accomplishments on LinkedIn will make your profile more interesting to others. These accomplishments are also a way for you to build credibility such that when others visit your profile and see how much you’ve accomplished, they will get the feeling that your business is credible.

Filling in as many details as you can on your LinkedIn profile will let other people know you and your business better. It is a way for you to look and feel knowledgeable in your niche, so that in the future, when others will look for your services, they will remember you.

Realising the Full Potential of LinkedIn as one the Best Social Media Campaigns for your Business

When in LinkedIn, it is best to immerse yourself with other professionals. There are discussions that you can join where it is also important that you show your knowledge about your business. If you do not want to join discussions, you will still take away important information that other business people will freely give on different discussions or blogs.

Basically, when you are in LinkedIn, it would be the best place to increase your exposure. Whether you are talking to other business people or clients, LinkedIn is a great place to be. It’s no wonder that it is one of the best social media campaigns in Berkshire and if you want to learn more, the Prudent Marketer is an expert in LinkedIn as well!


We are supporting B1Gi

We’ve just given 600 days of education support to disadvantaged children on B1G1. See our company’s giving impact on B1G1 Business for Good Map.

Social Media Training for M&E Contractors – Free Webinar


The Prudent Marketer Social Media Marketing

Free webinar on Social Media Training for M&E Contracts. You may well ask yourself, should Social Media such as – Linkedin, Facebook, Twitter and YouTube be a key part of your marketing?

Would you like to know how you can use Social Media to effectively to grow your business?

Do you wonder  “How you can find the time to be trained on how to use Social media properly?” – well you might then be interested in this  free Social Media training Webinar which is being held on Monday 30th March at 7.30pm – 8.30pm


The webinar will cover:

  1. Why use Social Media;
  2. Your Social Media Marketing Plan;
  3. Setting up effective Social Media profiles;
  4. Setting up an effective company profile and uploading your products and services;
  5. Building your LinkedIn database;
  6. Keeping in touch with your target market and driving traffic to your website;
  7. Using groups to grow your business;
  8. Using LinkedIn for Search Engine Optimisation; and
  9. Getting recommended

Social media training for Contractors is about taking action and this is why this webinar format is so good.

Please click on this link to access the webinar

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