Blog - The Association Of Prudent Marketing - SME Marketing Advice

Growing your business is just a matter of L.U.C.K

If being successful in business in just down to LUCK, the luck must stand for:

Location – Being in the write location, at the right time is essential for success

Understanding – It is essential to understand your customers, marketing, financial numbers and systems

Connections – You become who you associate with is so true.  so, the questions are – Who is within your network and who needs to be?

Knowledge – Your level of knowledge that got you were you are, will not get you where you want to go.  You must invest in yourself to become better!

Internet Marketing Training Dubai Masterclass

If you are in Dubai, I thought I would be the first to let you know that on 27th and 28th May 2014, I am in Dubai.  During this time I will be delivering a two day Workshop on Digital/Internet Marketing, with the aim of reviewing and improving the website and on-line lead generation of each and every delegate, who attends.

Prior to the event, I will produce a 30-45 page, in-depth Website Review Report, on each delegate’s website. In addition, we will have the opportunity to discuss these reports, during the Workshop.

If you decide to attend, I will also explain:

  1. How to ensure that your website gets a lot more traffic;
  2. How to enable your website to convert more current visitors into leads and sales;
  3. Why you are not getting found on Google.

The Workshop is for people who want to grow their business, using on-line marketing, and who are committed and prepared to ‘take action’!

For further details about the event, please go to –

Should you be blogging?

Steve Mills - Blogging adviceI keep being asked by clients ‘is really worth using a blog as part of my marketing?’

The answer is yes, yes and yes!

Blogging is essential to any business using modern forms of marketing and here is why.

1. Google loves blogs.  If you blog you will find your blog all over the first page on Google (like mine is)

2. One of your goals for your social media should be to drive traffic to your website, but if you keep sending them to your ‘sales pages’ people will quickly get fed up, so send them to your blog, where they can get great tips and advice whilst accessing your videos, testimonials and case studies.

3. If you use a website like (owned by Google), you can create lots of traffic and you can also create high quality links back to your website (I have created 16,000+ views on my, in the past six months)

4. An on-site blog helps you to grow your website.  Let me ask you a question?  Does Google like small websites, with little content, or larger websites, with lots of new content?  If you know the answer, then you know you should be blogging.


So why aren’t you blogging?

1. I don’t have the time
2. I am not sure what to say
3. I have no idea how to do it!
4. I am not sure, until now, if it is worth it.

I hope I have convinced you that blogging is not a ‘could do’ but a ‘should do’.  It is, in fact, a MUST do and should be done on a regular basis.

By the way – Do not set up a blog, then leave it.  There is nothing worse than going to a website and finding that the last blog post was on 15th July 2012!

Here at the Prudent Marketer, we can set up a blog on and produce weekly blogs for you.  Our set up fees are £150.00 and blog posts cost £30 each (£120 per month).  That is for writing, uploading and Search Engine Optimising the blogs.  Call me, if we can help.

Here is one of our blogs on  Take a look:

Here are the results we get from blogging.  Watch the 2nd video down:

The Steve Mills Foundation

Steve Mills - Marketing adviceWe’ve just given 100 days of education support to disadvantaged children on B1G1.

for details click here.

Marketing Advice for small businesses | Joint Venture Marketing

Steve Mills - Marketing adviceIt is hard out there, or is it?  Well it certainly looks tough. But I believe that perception is mainly due to many people’s lack of marketing and sales knowledge.

Well In my experience most business owners spend very little time educating themselves in marketing.  They know their operational side of their business, but the finance side they leave to their accountant and the marketing side is done when they get the time, or sometimes it is not done at all and very rarely is it done well and virtually never is it MAXimised!

One of the strategies for MAXimising your marketing is the formation of strategic partnerships.  What are strategic partnerships?  They are “The formation of relationships with companies, or other organisations who provide non competitive products or services into similar markets as you”.

Once relationships have been agreed and both companies are happy to work together for mutual benefit, it is then a matter of deciding what you can do together.  This is where it often goes wrong, or at least where it does not succeed as well as it could.

On many occasions two businesses decide that they are going to recommend each other to each other’s clients, prospects and suppliers.  So what they do is to exchange business cards and three months down the road little or nothing has happened and the relationship dies. Or at best is nowhere near MAXimised.

So the question is – what else can you do?

  • Strategic Partnerships
  • Joint marketing campaigns
  • Holding joint seminars/corporate events
  • Referral days (see below)
  • Joint mailings
  • Joint leaflets
  • Links to each other’s websites
  • Articles on each other’s blogs
  • Referral networking system (covered within this book)
  • Articles on each other’s websites
  • Recommendations on on-line networking sites like e-cademy
  • Offering financial incentives to each other for winning business
  • Joint advertising
  • Adding an article from each company on the to the other’s newsletter
  • Having a joint stand at an exhibition

Seventeen Tools to Grow Your Business with Referral

Steve Mills - The Prudent MarketerTool 1 Make sure you have a script

Tool 2 Test different scripts in order to find out which one works the best for you

Tool 3 Measure the success of your scripts in order to get peak performance from them

Tool 4 Practice, practice, practice your script.  An amateur practices until they have got it right.  A professional practices until they can’t get it wrong!

Tool 5 Make sure you are fully prepared before asking for a referral

Tool 6 Make sure you know what the buying signals are.  In other words, ask for a referral when the clients says how wonderful you are

Tool 7 Stimulate the above by asking clients if they are happy with the service you provide on an on going basis

Tool 8 Ensure you attend enough networking events and you build relationships at all these events

Tool 9 Build at least 25 business friends (people who are in business and who you consider to be good friends)

Tool 10 Ensure you are using the right body language as well as words when asking for a referral

Tool 11 Ask for more than one referral.  In other words rather than saying “I wonder if you know anyone…..”  Say “I hoped you could write the names of the best four people for me to contact so that we can help them in the same way as we have helped you.  Would that be possible?”

Tool 12 Ask more often!  In other words if you normally ask clients for referrals once per year by increasing this amount to two you should be able to double your business from referral

Tool 13 Have a specific target for the number of referrals you are going to get each month

Tool 14 Give lots of referrals.  As the old saying goes, ‘givers get’!

Tool 15 Measure the effectiveness of your referral scheme and work out how to make it better, through training and systematising the whole process

Tool 16 Ensure everyone in your team buys into the fact that they can win referrals and provide them with the training to ensure success

Tool 17 Incentivise your team to win you referrals by offering them some form of bonus.  This could be a financial bonus, or other form of incentive.

Marketing advice for small businesses

Steve Mills - Marketing advice‘Test Your Headlines’.

What do I mean?  I have helped businesses make hundreds of thousands of pounds of additional profit by testing and changing their headlines.

What is a headline?  In an advertising sense it is the ‘advert for the advert’.  In other words the first thing people read on your advert which makes them decide to either read your advert, or move on.

On the telephone when speaking to a potential new client it is the first thing you say to them.  In a retail shop it is the sign outside, or in your shop window, or on your cars.  On a leaflet, brochure, e-mail campaign, or website it is the first thing people read normally at the top of your page.  When you meet someone in a networking environment it is the first thing you say, the way you shake hands and the way you look, gesture and make eye contact.

By testing headlines you can increase response easily by 10% and in any cases by over 500%.

What’s it cost?  Normally, nothing other than a little time and effort.

The question to ask that will help you to grow your business is a very simple one.  How can we improve….?

Obviously if you need any help with this we would be more than happy to help.  Just give me a call on 0118 930 5700.


Business Coaching UK

Steve Mills - Business Advice UKSteve Mills, The Prudent Marketer, Encourages Businesses To Look At Recession As Chance For Enhancements

Steve Mills, The Prudent Marketer, has spoken out to all businesses in order to encourage them to use the recent recession as a launch pad for change. New statistics revealed have shown that the past twelve months have been very successful for small pockets of people, with online spending increasing significantly and entrepreneurs profiting generously from the last year or so; the man known as the Prudent Marketer is now urging businesses to use the volatility of the past few years as a prime opportunity to improve their marketing strategy and boost their profits.

Steve says, “The word ‘recession’ is described as a period of time shorter than a depression, during which there is a decline in economic trade and prosperity. Nowhere in this definition does it say that you need to be poor, nor does it say that you must succumb to failure and blame the recession for all the shortcomings of a business.

The businesses that are prospering now are the ones which are adapting their marketing models to the current economy and refusing to rest on their laurels. Marketing is key to profits, and all businesses should be focusing on how they can improve their marketing strategies rather than make cut-backs in this period.”

The advice is backed up by solid facts from recession periods throughout history. In the 1974-1975 recession, according to a Meldurm and Fewsmith study, companies which didn’t cut their marketing expenditures experienced higher sales and net income during the two years of the recession, and the two years following, than companies which made cuts to their marketing budgets.

Six years later in 1981-1982, B2B firms that increased marketing expenditure average higher sales growth both during the recession and in the three years immediately after.

Most recently in 1990-1991, firms which increased budgets and took on new staff members were twice as likely to pick up a substantial market share.

All of this anecdotal evidence points to a need for businesses to increase, rather than cut, their budgets in all things marketing; those which do will enjoy a boom period post-recession that will beat the competition hands-down.

Steve Mills has offered up four tips for businesses looking to increase marketing expenditures and use this recession as a force for growth.

  1. Put up prices. Would customers or clients stop buying from you if you were 1%, 2% or 3% more expensive? The chances are slim, so boost your profits with this simple action.
  2. Invest marketing time, money and effort wisely. If a marketing strategy is clearly not working, scrap it. In recession recovery periods, time spent on unproductive marketing is time wasted.
  3. Measure ROI in every sales and marketing action, without fail. Then put strategies in place to improve it.
  4. Implement a plan for winning business through referrals. In a time of recession, when consumer trust in businesses is at an all-time low, they rely largely on word-of-mouth recommendations to choose where their business goes. Ensure you have a solid referral scheme in place.

Following these tips from The Prudent Marketer himself will help businesses to make the best of a volatile situation as the country struggles out of recession.

For more information about Steve Mills, the Prudent Marketer, and to discover some of his personal marketing tips, visit

The 80/20 rule is dead

Business Advice Uk | Green shootsOn Saturday I attended a really interesting workshop by Dan Bradbury.  In the workshop Dan said that in my industry (the consulting, training and coaching industry), the 80/20 rule is dead.

He stated that recent research states that 80% of the income is now made by only 6% of the industry.

Leaving only 20% of the income to the 94% remaining.  And….

I am sure your industry is similar, so the big questions are:

1. Are you in the top 6%?

2. If not, how are you going to get there?

One thing that I can tell you and that is, being in the top 6% is nothing to do with how good you are operationally (doing the work you do).  Rather, it has everything to do with how good you are at:

  1. Winning new clients
  2. Getting your customers to spend more each time they buy (increasing the average transaction value)
  3. Increasing the frequency of service

So, for instance, if you own a shop, you have got to get more people through the door.  Then get them to spend more, each time they visit.  Then you have got to get them to come back to your shop more often.

You will only get there by becoming better at selling and marketing your products, or services.

The truth is ‘if your marketing does not stand out, neither will your income’.  So, it is essential to focus more time on the activity of creating sales.

My top 10 tips for this are:

  1. Measure what works and what does not
  2. Work out how you can win more out of your current clients
  3. Decide how you could be different
  4. Become knowledgeable about using the internet to grow your business
  5. Learn how to use LinkedIn and other social media
  6. Realise that you can’t do everything yourself
  7. Improve the quality of each and every element of your business
  8.  Consider what you can do for free, before you start throwing money at your marketing
  9. Improve your headlines – including each page of your website, e-mails, direct mail, adverts, PPC adverts, and even the way you answer the phone.  Remember – nothing is perfect!
  10. Set up a blog in order to drive traffic to your website.

Are you in need of help with your marketing?  If so, please call me on 0118 930 5700.

Business Growth UK

business advice ukDid you know that 85% of company’s stop chasing leads and following up after just 2 contacts?  So they make 2 calls, or send out two e-mails and then assume that people do not want to buy!

Did you also know that 81% of all sales are made after 5 contacts?

So as my good friend Peter Thomson once said “Keep going until they die, or buy”.  OK that may be a bit extreme, but the point is made that you must ‘keep on keeping on’.  The truth is – if you could improve your conversion rates from 40% to 60% you would grow your business by 50%.

Something to think about I think…

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