Blog - The Prudent Marketing Company

PR Article – 20 years in business

The Prudent Marketing Company are…

Celebrating 20 years of successfully helping small businesses grow.

Relatively new to Basingstoke, Steve Mills owner of The Prudent Marketing Company – is celebrating 20 years of successful business.  His company provides training and consultancy in addition to mentoring business owners on Prudent Marketing methods.

Steve is a former international sportsman and he understands the value of having a good coach. When Steve went into business for himself, he applied many of the principles he learned as a sportsman, including a continual and never ending growth, to be the best he could be. He now inspires his clients with the same ethos. “There is a great opportunity for SME’s to embrace the internet – but they need to understand and put into action internet marketing tactics in order to increase leads, conversions and business growth”

Approved Enterprise Nation Business Growth Voucher advisors, The Prudent Marketing Company, moved into Worting House from their original Bracknell offices earlier this year, and are focusing on using all their expertise and knowledge on helping local businesses get a tangible return on investment and achieving greater sales from their marketing effort.

“We understand the many reasons that small businesses cease trading and unfortunately it generally comes down to a lack of sales!   So, we help clients make marketing work for their business in a practical and prudent way; we help them identify sales opportunities, increase profit, have a better understanding of how to take products to market and how to sell, as well as coaching them through the marketing maze of internet and social media.  We really care about people, and want to make a difference by sharing with others what we do best”. 

The Prudent Marketing Company is not a marketing agency, they provide a huge range of free advice, as well as regular low cost monthly options for in house or web based training across a myriad of subjects such as PPC, Social Media, Sales, Event or Bid Management.  Their Marketing Services covers much more and is again, targeted and priced for SME budgets.  “We have helped a broad range of businesses raise millions pounds worth of addition income – some have said that we have ’saved’ their business from going under with the advice that we have given.” Jayne Mills, Operations Director

The Prudent Marketing team deliver this through three engagement models: 

  • Train you – training, mentoring, advice and guidance
  • With you – direction, support, tools, systems and a little hands on help
  • For you – complete marketing services from a team of experienced marketers.

As for success, The Prudent Marketing Company website shares client feedback and testimonials, such as

“We selected Working House with great ambiance for TPMC team and customers, good/versatile training facilities on site, Basingstoke has great Networking opportunities in with many start-ups and SMEs within a 10 mile radius. We see Basingstoke as a modern and growing business hub”

Steve is a Marketing Consultant, Author, Professional Speaker, he is acknowledged as a leading marketing advisor, as well as a professional sales and marketing speaker. With over 25 years’ experience Steve has built The Prudent Marketing Company into a unique position with the focus on helping other small business owners to experience growth.

He is known as ‘The Prudent Marketer’, and has authored four books on marketing, he is also the founder of ‘The LinkedIn Academy’.

Marketing Advice for small business

Are you serious about growing your business?

Importantly – Are you willing to take the agreed action to do so?

If the answer to these questions is YES, then we should speak. I’ve set aside some time for us to do so, on a one to one basis. During that time, I’ll evaluate your sales and marketing and work with you collaboratively to create an immediately actionable plan to increase your sales and profits.

There is no charge for this and there’s no catch. If you enjoy the conversation and get value from it, we can discuss you being part of my Prudent Marketing Academy, or us working together, for a longer term.  If we decide to work together, then our aim will be to create a 10 to 100 times return on investment for you.

After our meeting, you will have some great ideas to grow your business. Or, perhaps we will start working together to grow your business. Either way, I promise you, there will be no hard selling.

Click this link and enter your details on the form and I will ask Britta (my PA) to set up a convenient time for us to meet.

What have you got to lose? Sign up NOW…

Warm regards,

Steve Mills – The Prudent Marketer

01256 345 556

Spring Marketing Training Programme

Please find below our Spring Training Programme options which you may find of interest, if you are serious about growing your business and…

  • Increasing leads
  • Converting more leads into sales
  • Driving traffic to your website
  • Improving the effectiveness of your current marketing.

For further details click on one of the links below, or call us on 01256 345 556. Alternatively, if you want to try us out, you could attend one of our preview events by simply clicking on the button below:

Forthcoming events


The PPC Revolution

Pay Per Click Advertising is probably the biggest thing to happen to Marketing since the Internet.  The problem is most people find it complicated and so don’t use it and therefore lose money every day in lost leads and sales.

To learn the secret of PPC advertising attend our workshop on 20th May 2015.  For further details click here


How to produce winning tenders 

What success have you had when responding to tenders?  Are you missing out on business because you don’t know where to look?  Do you work through the night when writing proposals and trawling through tender questions? Or do you need to register on preferred supplier’s lists?  Then you need to know how this process works.

To learn the secret of successful tendering and winning bids you need to attend our workshop being held on 11th June 2015.  For further details click here.


Twelve month Sales & Marketing Masterclass

Are you ready to take your business forward?  Are you willing to take action?  

If so, then our 12 month Marketing Masterclass is for you.  In this programme you will learn everything you need to double the size of your business by the end of the 12 months.

For details and further information, please click here.

Share this valuable information and help others on your Social Media sites…

Internet marketing advice Hampshire

On Tuesday 21st April 2015 Google mobile algorithm update was launched. Here are a few things you need to know about the Google update:

  • If your website is not mobile friendly, you may lose search ranking and as a result organic traffic/conversions
  • This update will be larger than two of the previous more well-known updates, Panda and Penguin
  • This update affects your website, landing pages and blog. Note: If you are using HubSpot for your landing pages and/or blog, they are automatically optimised for mobile.

Is your website ready? Sign up for our free mobile assessment to ensure that your website is taking the necessary steps to avoid being penalised in search results!

Need help with your SEO?  Call us on 01256 345 556.

20 years providing marketing advice for small business

We are celebrating 20 Years, serving small businesses on 1st May 2015…

As well as a game of Golf, I thought that the best way of celebrating our anniversary would be to provide the readers of our blog with our top Marketing Tips for each year, that we’ve been in business.’

It is a bit like a Top of the Pops, except it is called ‘Top of the Tips’. Coming in at No.1 (1995), we have:

1995 Top of the Tips: Testing

Test your headlines to improve performance. In 1995, it was all about testing your direct mail headlines. Now it’s more about PPC titles, but this strategy could still create 200% growth.

1996 Top of the Tips: Follow-up

Follow up on each of your mailings. This was as true in 1996 as it is today. Most businesses mail or email without follow up. Follow up can often double conversion rates.

1997 Top of the Tips: The three most important words in marketing

The three most important words in Marketing are test, test and test. Test everything to improve performance. It still is as true today as it has always been.

1998 Top of the Tips: One of anything is dangerous

One of anything is dangerous. Having one big client, one way of Marketing, one product, or one sales person is never a good idea.

I learned this from a client in 1998 when they came to me having just lost 85% of their business by losing their biggest client (Vodafone).

1999 Top of the Tips: Working on your business

An oldie, but a goodie – Work harder on your business than you do in your business. Michael Gerber said, “If you are working in your business doing the work, then who is running the business?”

2000 Top of the Tips: Getting past the 5-year point

We had made it into the new Millennium and past the point where 80% of businesses fail. We got past the 5-year mark. Read the E-Myth by Michael Gerber!

2001 Top of the Tips: Maximisation of your database

At number 1 during this year was maximising the current database of clients and prospects. So many businesses spend most of their time, money and effort trying to sell to people they don’t know when there is a pot of gold, just sitting there waiting to be asked for, which is winning more business from current customers and contacts.

2002 Top of the Tips: Keep on keeping on

My top tip for this years was “Never, ever give in.” Or as my good friend, Peter Thomson, put it “Keep going until they buy or die.”

The truth is most people in business give up far too early. Go and buy a book called “Acres of Diamonds.”

2003 Top of the Tips: A picture paints a thousand words

People love pictures of people. Most of all, they love pictures of attractive people and places – that’s a fact.

My tip for this year was to ‘test’ the use of different pictures on websites, emails, blogs and other materials. After all, a picture paints a thousand words.

2004 Top of the Tips: Websites are a waste of time

Having a website is not going to win you any money. In fact, 99% of small business website’s have won them little or no business, at all.

The key is creating and converting more traffic.

2005 Top of the tips: Your client and prospects are on LinkedIn

So what are you going to do about it? If you are like 95%+ of SME’s, then the answer is nothing, or very little.

The truth is that you could grow your business by at least 25% to 50% by using LinkedIn. The questions are:

  1. Do you know what to do?
  2. Are you taking action?

2006 Top of the Tips: Improvising your online real estate

The most valuable piece of Real Estate you own in your business is the home page of your website. So, you must maximise your Marketing Real Estate.

  • Improve the words
  • Add a video with a good CTA
  • Add or improve the pictures
  • Add a sign-up form
  • Add your phone number
  • Add a great offer
  • Offer something of high value for free.

2007 Top of the Tips: Losing 50% of your website traffic within 8 seconds

About 50% of your website traffic leave your site within 8 seconds of arriving and you need to worry about this and focus on reducing this.

Using videos is a great tool for getting people to listen to what you have to say.

2008 Top of the Tips: “If you fail to plan, then you plan to fail.”

So, the question is – Do you have a Marketing Plan? 95% of SME’s don’t and those same 95% don’t make the kind of income and profit that they could if they had a Marketing Plan.

2009 Top of the Tips: Get the right people in the right seats on the bus

There is a great book by Jim Collins called “Good to Great.” In this book, Jim talks about the importance of getting the right people, in the right roles in your business.

2010 Top of the Tips: Are you trusting your Sales and Marketing to someone with no training?

Who do I mean? Well if you run a really small business, then the answer is probably you. The other day, I spoke at a large conference and asked the SME’s attending if they where responsible for marketing their business and 97% said ‘Yes!’. I then asked them if they have undertaken any sales training in the past five years and 89% said ‘No!’. The figures for sales training were even worse.

One Sales Director even said, “We employ experienced Sales people, so we don’t need to train them”.

One of my favourite training truisms is the old cliche where the Managing Director say – “What happens if I train my sales and Marketing team and they leave?” The answer came – “What happens if you don’t train them and you stay?”

2011 Top of the Tips: Getting from £40k to £1,000,000, or from £1,000,000 to £100,000,000

Let’s face it, there is no ‘silver bullet’. You are probably not going to win the lottery, so, if you are going to do this through your business, then you must invest time and money in your business, specifically in growing your business.

In other words, in your Sales and Marketing.

2012 Top of the Tips: Measure your results

There is NO excuse in modern Marketing methods and software to not know your key Marketing and sales numbers.

This tip involves the essential business process of measuring your sales and Marketing numbers. What Sales and Marketing numbers are you going to measure going forwards?

2013 Top of the Tips: Using Social Media Effectively

Often, I get asked questions like, “I have used LinkedIn but Facebook is not for business, is it Steve?” And this attitude is restricting the growth of small businesses.

Facebook is an amazing tool for businesses, even if you are a B2B. In fact, I would go as far as to say that Facebook Marketing is probably one of the biggest things to happen to Marketing for the past 10 years.

The problem is that most small business owners don’t understand it at all. They post information of Facebook, which rarely win business.

2014 Top of the Tips: Position yourself and your business as ‘The Key Person, or Business of Influence’

Are you the leader in your field, or standing out in a field?

What are you currently doing to position yourself as a leader in a field, or better still, in your niche?

2015 Top of the Tips: The biggest reason we see for Marketing failure

As we hit our 20th year today and we celebrate, I look back on all of the businesses we have helped and the hundreds that have helped double in size, because of our help.

We also look back on those we have tried to help but have not achieved the level of success they and we would have liked. I have to say that the number one reason by far why marketing fails is:


In other words, action is not taken and the campaign never gets launched, or the business never takes the leap of faith to get to the next level.


Now, it’s time to consider our Top Tips. We look forward to doing this again in another 20 years.

Pause for thought. I wonder how much Marketing will have changed in that time?

Search Engine Optimisation (Mobile)

Your Mobile Optimisation Approach

If any of your content isn’t optimised for mobile, it’s really important that you make some changes in light of the new algorithm which launched on 21st April 215. Even the best landing page in the world will see drastically diminishing returns after 21st April 2015 if it’s not optimised for mobile.

To remedy the situation you have several options. Google recognises three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.

1) Responsive Design

The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.

2) Dynamic Serving

Like responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.

3) Mobile Website

Creating a separate mobile website was one of the earliest versions of mobile optimisation, and it still works for Google’s requirements. Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.

The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.

Why is Responsive Design the Best Choice?

There are lots of reasons responsive makes sense as the best way to optimize your site right now.

Website visitors like it.

From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then re-open it on your desktop, it’s going to be a consistent experience, either way.

Google likes it.

From Google’s standpoint, there are a few things Responsive does really well. For starters, it saves resources when Googlebot crawls your site.  Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Marketers and website owners like it.

A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions.

Google’s List of Common Mistakes

In addition to the mobile-optimisation tool, Google has also put together a list of common mistakes to avoid in optimising your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.

Frequently Asked Questions

Here are a few remaining questions you might have about the change.

1) I’m not ready for a redesign. Do I have to do this now?

You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.

2) Is my site permanently penalised if I don’t optimize for mobile now?

No you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimised for mobile is a day that you’ll lose traffic.

3) What other elements should I consider in optimising my website for mobile?

In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.

Marketing Advice for Small Businesses

When considering how to market your small business, there are many things to take into consideration and most Marketing Advice for Small Businesses makes the mistake of focussing on ‘The Media’.  In other words, are we going to use PPC, Email Marketing, Facebook or LinkedIn and the truth is that you should be using at least six streams of income.

However, it is even more important that you first consider the 3 keys to Marketing Success.

They are the 3 ‘M’s:

  1. Market
  2. Message
  3. Media

Watch this two min video and learn the 3 keys to Marketing Success.

Internet Marketing in real time

I saw this the other day and it totally blew my mind.

Click the image to open the interactive version (via

How to Avoid Online Marketing Scams

Marketing training and adviceHow to Avoid Online Marketing Scams

Online marketing scams are rampant nowadays. Sad to say, there are many who are fooled into believing these schemes to be real and the result is that they lose money in the end

Not only are private individuals getting scammed by these schemes, but also businesses. Therefore, it is best to protect your business from these scams.

Types of online marketing scams you should avoid

1. Warning, your computer or your phone has a virus! 

No doubt, you have come across this message at one time while using your computer or your phone. Of course, you would get scared and click on the pop up which then leads you to a website where you will be provided with a phone number to call. When you do call, you will be asked to install a program that will allow your computer to be remotely controlled by the person on the other line. Once you give them access to your computer, they can do anything since they have control of your mouse and keyboard.

At one point, you will be asked to pay for their service of “cleaning” your computer with added customer service support afterwards. The person on the other line also sounds confident and knowledgeable and you think that they are doing the right thing. So you pay and then they will “clean” your computer remotely. At this point, keep in mind that they have access to your computer and all the information is at their disposal.

2. You’ve been offered a job online. 

Getting a job offer is always a great opportunity. However, not all job offers are legit, and some are only out to scam you.

For instance, you will be offered to sell or collect money from the company’s clients. How you earn is through commission every time you collect the money. Of course, commissions always sound great. The “company” will ask for your personal and bank details because that’s where they send you the commission money.

By giving them access to your details, they now have the means to take money from you. The next thing you know, your savings could be gone.

3. Asking for your secure information on email.

These types of email scams were rampant before, but even though the numbers have dwindled today, there are still people who receive this type of email.

Most times, the email could contain a link that you need to click on. Then you will be asked to confirm your information by asking you to put in your password or even your credit or debit card number. Please note that these emails will also look like they are professionally made and were sent by a bank. However, do not be fooled.

Banks do not ask for your personal details through email or a website; they will not do this even on the phone.

When you encounter these schemes online, always be aware and don’t fall into their traps easily. If you are doubtful, you can also perform a search online about the legitimacy of the schemes. Chances are others have already been fooled by these schemes and they have written about it online. Don’t fall for these online marketing scams in Berkshire and around the world; be a wise marketer instead.

The 5 keys to Internet Marketing

Internet marketing adviceWhere to Get Internet Marketing Advice for your Business?

When looking for internet marketing advice for your business, the usual place to turn to is SEO experts, but if you don’t understand what you are buying this can be dangerous and expensive.

This Internet Marketing Advice is usually the same and more often than not, they will tell you that they will get you on to the first page on Google. Well, why wouldn’t they?

These Companies have been around for a while and have a lot of experience with different businesses, but they clearly can’t get everyone on to the first page on Google.

Here are my tops five tips for Internet Marketing

No.1 – Don’t rely soley on SEO

SEO, or Search Engine Optimisation is great, but what you really need is traffic. Traffic is KING and if you get enough people to your website, then you are going to make sales, or get enquiries. However, traffic can come from many sources not just SEO, including – Social Media, email marketing, Blogging, YouTube, off line marketing, PPC Advertising, Banner advertising, etc.

No.2 – Social Media

Social Media is great for driving traffice, from people that you already know and so by posting information out and linking this to your website, you can easily get 1,000+ people to your website each month.

No.3 – Email marketing

One thing that every company should be doing is email marketing. Why wouldn’t you want to keep in regular contact with your clients and prospects? Take a look at the system we use.

No.4 – Blogging

The facts are that websites that have a Blog and those that specifically have two blogs added to them each week, get 100% more traffic, than those that don’t

No.5 – Paid Advertising

Let’s face it. You can’t do all your Marketing for nothing and you MUST invest in your Marketing and specifically in your online Marketing. To do so, you must invest in PPC Advertising, Re-targeting, Banner Advertising etc.

12 Month Marketing Masterclass Programme

Page 20 of 78« First...10...192021...3040...Last »

Your cart (0)

Shopping Cart

Your shopping cart is empty
Visit the shop