We are celebrating 20 Years, serving small businesses on 1st May 2015…
As well as a game of Golf, I thought that the best way of celebrating our anniversary would be to provide the readers of our blog with our top Marketing Tips for each year, that we’ve been in business.’
It is a bit like a Top of the Pops, except it is called ‘Top of the Tips’. Coming in at No.1 (1995), we have:
Test your headlines to improve performance. In 1995, it was all about testing your direct mail headlines. Now it’s more about PPC titles, but this strategy could still create 200% growth.
Follow up on each of your mailings. This was as true in 1996 as it is today. Most businesses mail or email without follow up. Follow up can often double conversion rates.
The three most important words in Marketing are test, test and test. Test everything to improve performance. It still is as true today as it has always been.
One of anything is dangerous. Having one big client, one way of Marketing, one product, or one sales person is never a good idea.
I learned this from a client in 1998 when they came to me having just lost 85% of their business by losing their biggest client (Vodafone).
An oldie, but a goodie – Work harder on your business than you do in your business. Michael Gerber said, “If you are working in your business doing the work, then who is running the business?”
We had made it into the new Millennium and past the point where 80% of businesses fail. We got past the 5-year mark. Read the E-Myth by Michael Gerber!
At number 1 during this year was maximising the current database of clients and prospects. So many businesses spend most of their time, money and effort trying to sell to people they don’t know when there is a pot of gold, just sitting there waiting to be asked for, which is winning more business from current customers and contacts.
My top tip for this years was “Never, ever give in.” Or as my good friend, Peter Thomson, put it “Keep going until they buy or die.”
The truth is most people in business give up far too early. Go and buy a book called “Acres of Diamonds.”
People love pictures of people. Most of all, they love pictures of attractive people and places – that’s a fact.
My tip for this year was to ‘test’ the use of different pictures on websites, emails, blogs and other materials. After all, a picture paints a thousand words.
Having a website is not going to win you any money. In fact, 99% of small business website’s have won them little or no business, at all.
The key is creating and converting more traffic.
So what are you going to do about it? If you are like 95%+ of SME’s, then the answer is nothing, or very little.
The truth is that you could grow your business by at least 25% to 50% by using LinkedIn. The questions are:
The most valuable piece of Real Estate you own in your business is the home page of your website. So, you must maximise your Marketing Real Estate.
About 50% of your website traffic leave your site within 8 seconds of arriving and you need to worry about this and focus on reducing this.
Using videos is a great tool for getting people to listen to what you have to say.
So, the question is – Do you have a Marketing Plan? 95% of SME’s don’t and those same 95% don’t make the kind of income and profit that they could if they had a Marketing Plan.
2009 Top of the Tips: Get the right people in the right seats on the bus
There is a great book by Jim Collins called “Good to Great.” In this book, Jim talks about the importance of getting the right people, in the right roles in your business.
Who do I mean? Well if you run a really small business, then the answer is probably you. The other day, I spoke at a large conference and asked the SME’s attending if they where responsible for marketing their business and 97% said ‘Yes!’. I then asked them if they have undertaken any sales training in the past five years and 89% said ‘No!’. The figures for sales training were even worse.
One Sales Director even said, “We employ experienced Sales people, so we don’t need to train them”.
One of my favourite training truisms is the old cliche where the Managing Director say – “What happens if I train my sales and Marketing team and they leave?” The answer came – “What happens if you don’t train them and you stay?”
Let’s face it, there is no ‘silver bullet’. You are probably not going to win the lottery, so, if you are going to do this through your business, then you must invest time and money in your business, specifically in growing your business.
In other words, in your Sales and Marketing.
There is NO excuse in modern Marketing methods and software to not know your key Marketing and sales numbers.
This tip involves the essential business process of measuring your sales and Marketing numbers. What Sales and Marketing numbers are you going to measure going forwards?
Often, I get asked questions like, “I have used LinkedIn but Facebook is not for business, is it Steve?” And this attitude is restricting the growth of small businesses.
Facebook is an amazing tool for businesses, even if you are a B2B. In fact, I would go as far as to say that Facebook Marketing is probably one of the biggest things to happen to Marketing for the past 10 years.
The problem is that most small business owners don’t understand it at all. They post information of Facebook, which rarely win business.
Are you the leader in your field, or standing out in a field?
What are you currently doing to position yourself as a leader in a field, or better still, in your niche?
As we hit our 20th year today and we celebrate, I look back on all of the businesses we have helped and the hundreds that have helped double in size, because of our help.
We also look back on those we have tried to help but have not achieved the level of success they and we would have liked. I have to say that the number one reason by far why marketing fails is:
‘FAILING TO IMPLEMENT’
In other words, action is not taken and the campaign never gets launched, or the business never takes the leap of faith to get to the next level.
Now, it’s time to consider our Top Tips. We look forward to doing this again in another 20 years.
Pause for thought. I wonder how much Marketing will have changed in that time?
I saw this the other day and it totally blew my mind.
Click the image to open the interactive version (via http://pennystocks.la/).
Online marketing scams are rampant nowadays. Sad to say, there are many who are fooled into believing these schemes to be real and the result is that they lose money in the end
Not only are private individuals getting scammed by these schemes, but also businesses. Therefore, it is best to protect your business from these scams.
1. Warning, your computer or your phone has a virus!
No doubt, you have come across this message at one time while using your computer or your phone. Of course, you would get scared and click on the pop up which then leads you to a website where you will be provided with a phone number to call. When you do call, you will be asked to install a program that will allow your computer to be remotely controlled by the person on the other line. Once you give them access to your computer, they can do anything since they have control of your mouse and keyboard.
At one point, you will be asked to pay for their service of “cleaning” your computer with added customer service support afterwards. The person on the other line also sounds confident and knowledgeable and you think that they are doing the right thing. So you pay and then they will “clean” your computer remotely. At this point, keep in mind that they have access to your computer and all the information is at their disposal.
Getting a job offer is always a great opportunity. However, not all job offers are legit, and some are only out to scam you.
For instance, you will be offered to sell or collect money from the company’s clients. How you earn is through commission every time you collect the money. Of course, commissions always sound great. The “company” will ask for your personal and bank details because that’s where they send you the commission money.
By giving them access to your details, they now have the means to take money from you. The next thing you know, your savings could be gone.
These types of email scams were rampant before, but even though the numbers have dwindled today, there are still people who receive this type of email.
Most times, the email could contain a link that you need to click on. Then you will be asked to confirm your information by asking you to put in your password or even your credit or debit card number. Please note that these emails will also look like they are professionally made and were sent by a bank. However, do not be fooled.
Banks do not ask for your personal details through email or a website; they will not do this even on the phone.
When you encounter these schemes online, always be aware and don’t fall into their traps easily. If you are doubtful, you can also perform a search online about the legitimacy of the schemes. Chances are others have already been fooled by these schemes and they have written about it online. Don’t fall for these online marketing scams in Berkshire and around the world; be a wise marketer instead.
When looking for internet marketing advice for your business, the usual place to turn to is SEO experts, but if you don’t understand what you are buying this can be dangerous and expensive.
This Internet Marketing Advice is usually the same and more often than not, they will tell you that they will get you on to the first page on Google. Well, why wouldn’t they?
These Companies have been around for a while and have a lot of experience with different businesses, but they clearly can’t get everyone on to the first page on Google.
SEO, or Search Engine Optimisation is great, but what you really need is traffic. Traffic is KING and if you get enough people to your website, then you are going to make sales, or get enquiries. However, traffic can come from many sources not just SEO, including – Social Media, email marketing, Blogging, YouTube, off line marketing, PPC Advertising, Banner advertising, etc.
Social Media is great for driving traffice, from people that you already know and so by posting information out and linking this to your website, you can easily get 1,000+ people to your website each month.
One thing that every company should be doing is email marketing. Why wouldn’t you want to keep in regular contact with your clients and prospects? Take a look at the system we use.
The facts are that websites that have a Blog and those that specifically have two blogs added to them each week, get 100% more traffic, than those that don’t
Let’s face it. You can’t do all your Marketing for nothing and you MUST invest in your Marketing and specifically in your online Marketing. To do so, you must invest in PPC Advertising, Re-targeting, Banner Advertising etc.
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How to win leads and sales online?
The biggest problem that businesses face in 2015 is lead generation and the biggest problems that they face online is Traffic and Conversion.
Often, businesses tell us that they either don’t understand online marketing or they don’t have the time to do it. The fact is, if you are in business, you need to be able to use online marketing, or you will get left behind. In fact, there are over 1 billion searches a day on Google, over 1 billion people on Facebook, and 277 million people on LinkedIn. YouTube has just hit 1 Trillion views.
In addition, newspapers are closing down daily with advertising plummeting. Printers are also going through difficult times and Yellow Pages is almost obsolete!
So, the questions are – Is online marketing important for your business? Is it going to get even more important in the future? What are you going to do about it? How can you grow your database, keep in touch with your clients, create leads, and turn those leads into sales?
There are several options for you to consider:
What we can do for you
The workshop covers:
If you want to bring a laptop, you can connect to the internet and do the work as Steve speaks.
Venue – Worting House, Church Lane, Worting, Basingstoke, RG23 8PY
Cost – The cost of the open workshop is only £199.00 + VAT, including all the bonuses (see below). For details of the in-house workshop, mentoring, or do for you service, call 01256 345 556.
Date – 23rd April 2015. To book, click here.
From 9:30am – 4:30pm (Lunch is included)
Plus, there are FREE Bonuses to the workshop
Everyone who attends gets: