Starting on (Tuesday, April 21, 2015), Google made a massive change to the way it ranks websites. How massive? This change out-ranks both Panda and Penguin in terms of its scale of impact on search results.
The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimised for mobile.
Are you ready for it? Let’s find out.
“Starting April 21st 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages, worldwide, and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimised for their devices.”
If your site isn’t fully optimised for mobile devices, you will likely see a hit to your ranking on mobile searches. Which is why some people have started calling this “Mobilegeddon.”
In this post, I’ll walk you through the imminent changes, using some of Google’s helpful tools, to help you prepare for it.
To determine your readiness, you’ll want to start with Google’s free assessment tool, which I’ll dig in to now.
Test Your Website For Readiness
Google does do some great things. On this occasion they’ve provided website owners with a free tool to tell them exactly what is needed to prepare for the new mobile search algorithm.
When you run your site on the tool, you’ll get a quick assessment of whether your mobile rank will suffer as a result of the change. If your website is fully optimised for mobile, you’ll get a success message. You’ll also get a visual of how the Googlebot “sees” your website.
If your website, landing pages or blog are not ready for the mobile update, you’ll get a message saying so!
Along with the failure message, you’ll get a few pointed bullets on the reasons your content failed the test. Above, you can see the mobile viewport is not set, the links are too close together, and the text is too small to read. While this may seem like you’ll need to do a detailed re-design to fix each error, moving to a mobile optimised content management system, blog, or landing page tool will probably fix most of them.
So, let’s stop here and run that test. I’ll wait.
Need help sorting this out
Call us on 01256 345 556 to discuss how we can help you to become Google Mobile freindly.